Performed a variety of roles in support of the company owner's branding consultation business, including virtual executive assistance, client service management, project management, editorial assistance, email marketing & social media management.+ Provide administrative support to CEO, managing calendar & scheduling meetings+ Manage company email accounts as first point of contact, providing friendly and helpful customer service+ Utilize project management skills to keep executive on top of tasks+ Answer phone calls in a polite and professional manner+ Create custom payment links for clients+ Maintain client records+ Utilize technical writing skills to create business operations documentation+ Manage graphic & web design/development projects from requirement stage through development, testing and deployment+ Provide clear direction to designers and overseas developers+ Quality assurance+ Utilize current technologies (Microsoft Office Word, Excel spreadsheets, Keynote/PowerPoint, Adobe Acrobat & Photoshop/Canva)+ Research & implement new software (email and email marketing software, cart options & payment processors, social media scheduling tools, and file hosting services)+ Manage multiple social media accounts on Instagram, Facebook, Twitter & Pinterest (‘SheBrand’ brand consultation/feminist action, ‘Belldini’ women’s fashion, ‘Violet Iodine’ breast health, ‘Julia Dempster’ interior design) creating on-brand copy, selecting imagery, designing quotes, posting & engagement+ Create email broadcasts, campaigns, website connected forms & automated workflows+ Create blog posts in WordPress, enhancing presentation with HTML & CSS, optimizing for search engine results (SEO) using Yoast+ Make edits to website in WordPress using HTML & CSS+ Use copywriting skills to write relevant blog posts for client websites, promoting products and giveaways+ Perform routine WordPress updates+ Affiliate marketing+ WooCommerce+ Google Analytics (Universal & GA4)

Performed a variety of roles in support of the company owner's website development business, including project management, executive assistance, customer service, email marketing and social media management.+ Lead web design and development projects from the requirement stage through development, testing, and deployment, identifying scope, schedule and budget+ Provide clear written and verbal direction to designers and overseas developers using specifics, screenshots and recordings to ensure efficient use of time+ Provide quality assurance by reviewing website development with care, on multiple browsers and screen sizes, and working with developer until display and functionality is satisfactory+ Analyze project status and when necessary, adapt to ensure timeline is met+ Keep clients informed on project status with prompt communication+ Report progress to CEO weekly, keeping an organized and updated list of tasks+ Manage company email accounts as first point of contact, providing friendly and helpful customer service+ Provide essential project notes to CEO taken from meetings with clients+ Make updates to client sites within WordPress using HTML & CSS+ Perform regular WordPress updates to maintain client sites+ Work within Google Analytics (Universal and GA4) to provide data reports to clients+ Work within Shopify to add and edit products and discount codes+ Setup courses for clients within Thinkific+ Managed ‘Hoohobbers' children’s furniture client social media account for two years on Instagram and Facebook, creating on-brand copy, selecting imagery, creating quotes in Adobe Photoshop, and posting to feed/stories+ Promptly replied to comments & messages, engaged with community, influencers and peers & ran giveaways+ Scheduled social media using tools like Hootsuite and Later+ Researched competitor & consumer trends to identify insights into our target market+ Create email marketing campaigns and website connected forms in Drip and MailChimp

Provide graphic design, web design and illustration services.+ Use Adobe Illustrator to create concepts and designs for logos, product labels, stickers and table menus+ Illustrate graphics and make typography decisions to fulfill client visualizations+ Use Procreate to illustrate artwork for a variety of projects, including two published children’s books: Mr. Prickles and His Holiday Adventure (Leia Kirschner), and Lemonade Lilli (Joan Enockson)+ Use Adobe Photoshop and Canva to design on-brand graphics for promotion on social media, and use for blog post headers+ Design landing pages and websites, focusing on user experience

+ Assist customers and contribute to daily sales goals+ Expand customer relationships into clients and long-term account holders+ Manage the Online Pickup/Customer Service desk+ Provide product knowledge as the assumed specialist for Kate Spade New York Handbags+ Utilize the POS system to process payments and returns, apply promotional sales, and attend to fulfillment.—SuccessesReceived recognition in the Macy’s Star Daily numerous times for top credit performance and highest number of Macy’s/Plenti account signups. Recommended for specialist roles by our department manager, as well as vendors and specialists in Kate Spade, Coach, Michael Kors, Calvin Klein, and Dooney & Bourke.

+ Applied knowledge of food and drink combinations to prepare specific orders with ease+ Upheld a positive, energetic charisma and guided customers to selections, upselling where possible+ Entered orders into the POS system, processed transactions and counted the register+ Monitored inventory, stocked work stations, and maintained a sanitary and organized work area—SuccessesAssigned to mentor new hires in workflow procedures, order preparation, product knowledge, and customer service. Adept at connecting with customers and remembering the preferences of regulars to provide friendly, personalized service. Ability to learn rapidly and thrive in a fast paced, high pressure environment.

Worked as a project team member developing intranet website+ Became proficient in HTML & CSS+ Learned Javascript basics+ Used Bootstrap to design and develop a new interface for Equitec’s internal employee website+ Utilized technical writing skills to create and maintain software documentation