Jennifer Hanson Email & Phone Number

Orlando, FL, US

Orlando, Florida, United States

Orlando, Florida, United States

• Modernized positioning of multiple businesses into one cross-portfolio sales presentation and delivery of assets / capabilities to deliver the most reach for valued partners across GolfNow, TeeOff, GolfPass, Sports.
• Formulated and executed comprehensive go-to-market advertising and revenue strategy, aligning internal teams (marketing, production, legal, PR, operations, pricing, sales) for optimal partnership execution.
• Led team development of updated sales collateral, competitive rate-card analysis, internal systems, team structure, operational execution, new client acquisition, and key client retention.
• Maintained annual P&L with finance.
• Attended monthly portfolio meetings and quarterly NBC Sports VP+ business review meetings.
• Cultivated c-level relationships with key partners of global brands, top advertising agencies, and industry leaders.

Orlando, Florida, United States

• NBC Sports NEXT is where sports and technology intersect to allow for the ultimate immersive experience for all our customers. Our mission is to reach passionate sports fans everywhere, make big events bigger and.
• Leadership efforts across NEXT consist of creating the overall go to market advertising/revenue strategy for these platforms, developing/maintaining c-level relationships with key partners, working with internal teams.

Orlando, Florida, United States

Orlando, Florida, United States

Orlando, Florida, United States

Sr. Director of Products and Partnerships for GolfNow.com. Responsible for developing, selling and executing all corporate sponsorships and strategic partnerships for GolfNow. Management of advertising sales for all digital platforms including GolfNow, GolfAdvisor, MilitaryTeeTimes and our series of travel related websites. Oversees the National E-Commerce.

Orlando, Florida, United States

Director of Integrated Product Sales for GolfNow.com. I have the pleasure of working with a highly talented team of Regional Sales Directors and Market Sales Managers to identifying opportunities in each market to implement integrated marketing/product opportunities that accompany the core online tee time business. These areas include Premium Marketing.

Orlando, Florida Area

• Responsible for one of the company’s highest ad revenue grossing territories including Florida, The Caribbean, and Mexicoo Clients include golf courses, country clubs, golf resorts, advertising agencies, and high end.
• Create and execute territory advertising goals for all sellable assets including: LINKS Magazine, FLA LINKS Living, LINKS Living, LINKS Premiere Clubs, FAZIO Premiere Clubs, NICKLAUS Premiere Clubs, LINKS Consumer.
• Extensive travel to cultivate and maintain client relationships with C-Level executives, Owner/Operators, Club GMs, Directors of Golf, Marketing Directors, Advertising Agency Executives, and key decision makers
• Provide a high level of customer service to current clientele, while always looking to grow the business through obtaining new clients
• Constantly brainstorming new ways to grow and expand the company, in order to provide additional opportunities for our partners, which in turn generates additional revenue for LINKS

Orlando, Florida Area

• Own and operate an advertising agency that specializes in media planning, media buying, advertising trafficking, call center set-up/management, fulfillment set-up/management, commercial/infomercial production, website.
• Provide a high level of customer service to current clients, while always looking to grow the business through obtaining new clients

Orlando, Florida Area

• Maintain and grow the advertising dollars of an active list of key accounts, while prospecting and developing new clients for the TV, print, and radio clustero Working with clients that have been on air for years to.
• Provide a high level of customer service to exceed clients expectations

Corporate Office - Orlando, FL

• Generated the highest grossing revenue ($25M-$35M each year) by a single salesperson 6 years in a row
• Solely responsible for budgeting, selling, and maintaining all 28:30 infomercial inventory sold on the network
• Held strategy meetings with the Programming Director and Traffic Manager to ensure the strongest placement of infomercial time periods to create successful airings for our clients, while maintaining the integrity of.
• Trained and oversaw a department of five salespeople in selling the direct response commercial inventory by working with them on a daily basis, providing networking opportunities during industry conventions, and.
• Only manager to have weekly strategy sessions with C-Level executives that would rely on me to make departmental growth suggestions, annual forecasts and rate structure proposals throughout the year
• Executed sponsorship platforms with multi-million dollar clients to capitalize on budgets and help grow their business through unique and specialized opportunities

Corporate Office - Orlando, FL

• First salesperson hired in this area to meet and exceed the annual sales goal of $5Mo Due to the rapid expansion of revenue within this department, the following year the company increased from one salesperson to five.
• Extensive travel to cultivate and maintain customer relationships
• Attended annual industry conventions to prospect new clients
• Researched trade magazines and print outlets to stay informed about other avenues our clients were spending their annual budgets to remain knowledgeable and competitive

Corporate Office - Orlando, FL

• Handled day-to-day management of multi-million dollar brand accounts, while building rapport with the clients to ensure they felt confident about the execution of their contract after the sale
• Monitored weekly broadcast schedules to guarantee contracted schedules aired in full and provided creative makegood opportunities for pre-empted commercials in order to maintain client’s budgets
• Created power-point presentations for sales managers to utilize when pitching new/current clients
• Maintained highly organized spreadsheets for accounts payable showing the sales accounts that were booked, invoiced and paid
• Attended sales meetings to learn about team goals, company goals, and how to best assist the sales team in accomplishing those goals

Bs, Sociology, Business, Communications

Activities and Societies: President of Seminole Ambassadors, Social Chair of Lady Spirithunters, Vice President Kellum Hall, University.

Graduated With Honors

• Honors student that graduated with a full year of college credit classes • Editor-In-Chief, Rampage Newspaper • Lead Television News.