Jennifer Hanson Email & Phone Number

Orlando, Fl, Us

Orlando, Florida, United States

Orlando, Florida, United States

• Modernized positioning of multiple businesses into one cross-portfolio sales presentation and delivery of assets / capabilities to deliver the most reach for valued partners across GolfNow, TeeOff, GolfPass, Sports Engine, and Fandango.• Formulated and executed comprehensive go-to-market advertising and revenue strategy, aligning internal teams (marketing, production, legal, PR, operations, pricing, sales) for optimal partnership execution.• Led team development of updated sales collateral, competitive rate-card analysis, internal systems, team structure, operational execution, new client acquisition, and key client retention.• Maintained annual P&L with finance.• Attended monthly portfolio meetings and quarterly NBC Sports VP+ business review meetings.• Cultivated c-level relationships with key partners of global brands, top advertising agencies, and industry leaders.• Maximized sponsorship partnerships, with high level brand ambassadors, to integrate into GolfPass streaming content/ activations/sweepstakes to increase viewership by over 350% and drive results for the partner. (OMEGA: Shaun White-Michelle Wie-Michael Phelps; TaylorMade: Tiger Woods-Dustin Johnson-Collin Morikawa; BMW: Rory McIlroy)• Utilized GolfNow tee time promo codes, Fandango movie codes, and GolfPass subscription memberships to drive internal revenue, while creating a conversion increase of over 1000% on the client’s KPIs. (Choice/Radisson Hotels: Room nights; BMW: Test Drives; Ajinomoto: Frozen food sales; Corona Premiere: In-store regional activations; AMEX: Card sign-ups)• Guided and supported staff to ensure motivated, engaged employees on board with goals that set up team for success.• Cultivated and developed the strongest sales teams in the division, with a consistent record for over-delivery on budget, by way of creative client solutions.• Contributed to a positive workplace culture, resulting in recognition by the Orlando Business Journal as a great place to work.

Orlando, Florida, United States

NBC Sports NEXT is where sports and technology intersect to allow for the ultimate immersive experience for all our customers. Our mission is to reach passionate sports fans everywhere, make big events bigger and innovate to make playing and consuming sports better. Through best-in-class features and capabilities, NBC Sports Next’s apps and platforms improve how to manage and engage customers passions in the areas of youth and recreational sports, golf, betting and gaming.• Leadership efforts across NEXT consist of creating the overall go to market advertising/revenue strategy for these platforms, developing/maintaining c-level relationships with key partners, working with internal teams (marketing, production, finance, legal, operations, pricing and sales) for execution of partnerships, creating and maintaining annual P&L, attending monthly portfolio business meetings and quarterly companywide business review meetings, de-escalation of issues, removing barriers to success, creatively looking for ways to partner with other divisions within NBC/Universal, and constantly assessing game plans to ensure a successful year.Sales Responsibilities across:o GolfNow-world’s largest golf course technology partner providing products and services to over 9,500 golf course partners, in 24 countries, while helping connect 9M golfers to their passion. o EZLinks Golf/TeeOff-second largest golf course technology partner in the world with over 500,000 teetimes.o GolfPass-golf subscription platform providing access to play more/play better with discounted rounds of golf, instruction and entertainment-based content hosted by top athletes and world class instructors.o Sports Engine reaches 15M families and is the industry leading technology resource for parents as they register their children for youth sports, tournaments and easily communicate with coaches and families.

Orlando, Florida, United States

Orlando, Florida, United States

Orlando, Florida, United States

Sr. Director of Products and Partnerships for GolfNow.com. Responsible for developing, selling and executing all corporate sponsorships and strategic partnerships for GolfNow. Management of advertising sales for all digital platforms including GolfNow, GolfAdvisor, MilitaryTeeTimes and our series of travel related websites. Oversees the National E-Commerce platform Deal Caddy and B to C sales on behalf of our global partners. Works with a highly talented team of Regional Sales Directors and Market Sales Managers to identifying opportunities in each market to implement integrated marketing/product opportunities that accompany the core online tee time business. These areas include Premium Marketing Programs, Premium Technology Platforms (websites, WAPS, APPS, golf course reservation centers, Tee Sheets), MCO Relationships, National Endemic/Non-endemic Brand Relationships and Integration (Online, On-air, and On-site partnerships), and Golf Channel Amateur Tour Sponsorships.

Orlando, Florida, United States

Director of Integrated Product Sales for GolfNow.com. I have the pleasure of working with a highly talented team of Regional Sales Directors and Market Sales Managers to identifying opportunities in each market to implement integrated marketing/product opportunities that accompany the core online tee time business. These areas include Premium Marketing Programs, Premium Technology Platforms (websites, WAPS, APPS, golf course reservation centers, Tee Sheets), Deal Caddy E-Commerce National Platform, MCO Relationships, National Endemic/Non-endemic Brand Relationships and Integration (Online, On-air, and On-site partnerships), and Golf Channel Amateur Tour Sponsorships.

Orlando, Florida Area

• Responsible for one of the company’s highest ad revenue grossing territories including Florida, The Caribbean, and Mexicoo Clients include golf courses, country clubs, golf resorts, advertising agencies, and high end non-endemic products/services targeting an affluent demographico Additional responsibilities include the nationwide development of new business/advertising sales revenue from direct response golf/health/fitness products and services• Create and execute territory advertising goals for all sellable assets including: LINKS Magazine, FLA LINKS Living, LINKS Living, LINKS Premiere Clubs, FAZIO Premiere Clubs, NICKLAUS Premiere Clubs, LINKS Consumer Loyalty Program, and Linksmagazine.com • Extensive travel to cultivate and maintain client relationships with C-Level executives, Owner/Operators, Club GMs, Directors of Golf, Marketing Directors, Advertising Agency Executives, and key decision makers• Provide a high level of customer service to current clientele, while always looking to grow the business through obtaining new clients• Constantly brainstorming new ways to grow and expand the company, in order to provide additional opportunities for our partners, which in turn generates additional revenue for LINKS

Orlando, Florida Area

• Own and operate an advertising agency that specializes in media planning, media buying, advertising trafficking, call center set-up/management, fulfillment set-up/management, commercial/infomercial production, website design, SEO marketing, logo creation/enhancement, graphic design, POS/package design and public relationso Lead a team of industry professionals to write, produce, and create custom television commercials and infomercialso Aggressively negotiate and purchase national, regional, and local media schedules on behalf of my clientso Create branding campaigns for clients to ensure their products/services standout, are recognized, and that consumers feel compelled to purchase• Provide a high level of customer service to current clients, while always looking to grow the business through obtaining new clients

Orlando, Florida Area

• Maintain and grow the advertising dollars of an active list of key accounts, while prospecting and developing new clients for the TV, print, and radio clustero Working with clients that have been on air for years to find creative ways to refresh and grow their business through ideas that are relevant, targeted, and impactful Have grown the business of multiple clients by 20-164% year over year within the first 6 months of 2011 A client who has been advertising with the cluster for many years contacted the station GSM, stating the strong impact of my involvement with their business and that I am the first rep to fulfill on all promises/over deliver. Our station went from one of their lowest spends, to their most impactful/important partnership in 2011.o Utilize media resources, research outlets and personal relationships to prospect/bring new business to the table in order to grow revenueo Create proposals that consist of on-air radio time, on-air sponsorships/integration/promotions, station website elements, texting campaigns, yahoo.com targeting, event marketing, and on location remotes• Provide a high level of customer service to exceed clients expectations

Corporate Office - Orlando, Fl

• Generated the highest grossing revenue ($25M-$35M each year) by a single salesperson 6 years in a row • Solely responsible for budgeting, selling, and maintaining all 28:30 infomercial inventory sold on the network• Held strategy meetings with the Programming Director and Traffic Manager to ensure the strongest placement of infomercial time periods to create successful airings for our clients, while maintaining the integrity of the network• Trained and oversaw a department of five salespeople in selling the direct response commercial inventory by working with them on a daily basis, providing networking opportunities during industry conventions, and attending client meetings as a mentor• Only manager to have weekly strategy sessions with C-Level executives that would rely on me to make departmental growth suggestions, annual forecasts and rate structure proposals throughout the year• Executed sponsorship platforms with multi-million dollar clients to capitalize on budgets and help grow their business through unique and specialized opportunities• Extensive travel to cultivate and maintain customer relationships• Attended annual industry conventions to prospect new clientso Spring and Fall PGA Merchandise Showso ERA (Electronic Retailing Association) Spring and Fall Showso Response Expo Spring and Fall Showso Direct Marketing Association Events

Corporate Office - Orlando, Fl

• First salesperson hired in this area to meet and exceed the annual sales goal of $5Mo Due to the rapid expansion of revenue within this department, the following year the company increased from one salesperson to five across the country specializing in direct response• Extensive travel to cultivate and maintain customer relationships• Attended annual industry conventions to prospect new clients• Researched trade magazines and print outlets to stay informed about other avenues our clients were spending their annual budgets to remain knowledgeable and competitive

Corporate Office - Orlando, Fl

• Handled day-to-day management of multi-million dollar brand accounts, while building rapport with the clients to ensure they felt confident about the execution of their contract after the sale• Monitored weekly broadcast schedules to guarantee contracted schedules aired in full and provided creative makegood opportunities for pre-empted commercials in order to maintain client’s budgets• Created power-point presentations for sales managers to utilize when pitching new/current clients• Maintained highly organized spreadsheets for accounts payable showing the sales accounts that were booked, invoiced and paid• Attended sales meetings to learn about team goals, company goals, and how to best assist the sales team in accomplishing those goals

Bs, Sociology, Business, Communications

Activities and Societies: President of Seminole Ambassadors, Social Chair of Lady Spirithunters, Vice President Kellum Hall, University.

Graduated With Honors

• Honors student that graduated with a full year of college credit classes • Editor-In-Chief, Rampage Newspaper • Lead Television News.