Jennifer Doyle Email and Phone Number

As the head of marketing for the Retail Banking Group and the Wealth Management Group, I oversaw the development and execution of strategic marketing plans to deliver on growth and profitability goals. I was part of the Executive Leadership Team, responsible for integrating the resources and talents of the Marketing and Communications functions to have the greatest impact in the market.• Drove 33% YOY new account growth from marketing with budget decrease by defining optimal media mix.• Led successful launch of innovative 1% for the Planet Account, leveraging unique bank positioning to garner huge PR, social engagement, and partnerships with affiliated organizations. • Created cross-functional insights program to optimize acquisition by aligning teams against data-driven plans. Integrated first party data, primary and syndicated research, and initiated Media Mix Modeling. • Focused broader team on full customer experience with comprehensive journey review. Demonstrated how all communications, from marketing to legal, can be positive opportunity.• Led all market research initiatives defining new products to compete with Fintechs and NeoBanks.• Managed customer crisis communications from customer support for fires to COVID notifications, overcoming all standard implementation requirements and compliance challenges.

Hired to become Chief Marketing Officer of new national digital bank under new name. • Defined and managed comprehensive product and branding research and competitive assessment to build go to market strategy for digital only bank to compete with Ally and CapitalOne.• For US launch of global BNPP digital bank, created brand, developed marketing plans, and built new website. • For core Bank of the West brand, created digital acquisition and cross-sell engine, rapidly transforming the source of accounts, growth rates, and shifting marketing budget to digital across multiple business lines.• Lowered acquisition cost 75% while increasing acquisition volume 7X by adding new capabilities to increase targeting, agility, personalization, attribution, and customer journey integration.

As direct report to the CEO, managed all marketing and communications to launch this innovative online brokerage. Owned positioning and creative, partnership management, PR strategy, online and offline programs, and hiring a team. • Managed successful PR launch—CNBC, Bloomberg TV, Barron's, Forbes, WSJ, Motley Fool, and more. • Achieved CPA targets via multi-channel program: online, offline, partnerships, affiliates and promotions. • Initiated social presence across Facebook, Twitter, YouTube, Google+, Pinterest and LinkedIn.• Launched over 100 new investing portfolios via social, email, content marketing, and PR.

Led the planning and implementation of all retail marketing programs during a period of intense focus on improving the experience for millions of Schwab retail clients. Managed team of 25 for Advised Services, Mortgage and Credit Card, Core Investors, Active Trader, Publications and Retirement Services.• Managed cross-discipline customer experience program to develop the next phase of Schwab retail experience, including client expectations for use of web, social, branches and service. • Increased client engagement 200-500% with value-added content and personalized communications. • Owned strategy and performance of client communications during volatile markets and recession.• Grew on-line community for most valuable client segment by 1000% using online newsletters, holding community seminars, and redesigning community site for enhanced usability. • Launched client loyalty program that achieved positive ROI in its first year by focusing on clients most likely to drive incremental value.• Redesigned monthly newsletter and quarterly magazine distributed to over 3.5MM clients, moving from interviews with fund managers to an engaging consumer magazine winning industry awards in custom publishing. • Launched multiple new products, from the first line of Schwab ETFs to new credit cards, with each launch requiring cross-functional program management and integrated marketing and operations plans.

• Revamped online acquisition practices, resulting in 200% improvement in banner and search results.- Redesigned and launched new retail public website- Optimized performance marketing media spend across digital and traditional channels

Launched marketing and PR programs for multiple technology start-ups in digital media and shopping. Two were successfully sold to larger companies.

Managed marketing and business plan strategies for the subscription broadband service and the Excite portal. Led the partnership marketing with over 30 cable company partners and with Fortune 500 OEMs. Built and led 50 person consumer marketing department including oversight over Market Research, Marketing Partner Business Development, Online Acquisition Programs, Advertising, and PR.