Jennifer Holder Email & Phone Number

Knoxville, Tn, Us

Knoxville, Tennessee Area

-Owner operated single member LLC providing advertising, marketing and communications, public and community relations, and strategy consulting to a limited number of clients across diverse industries-Since opening in 2011, Pirate Girl PR has developed branding and logos, written and produced television, radio, print, and outdoor advertising and coordinated and placed media as agency of record for clients

-Responsible for the East TN corporate communications and marketing functions including regional marketing and sponsorships, charitable giving, community relations, internal communication, public relations, special events, and employee community volunteer program; leveraged these resources to shape the First Tennessee brand and perception in the greater Knoxville area; company honor during period of direct oversight include being voted Best Bank in East TN for 11 consecutive years-Managed all aspects of First Tennessee's corporate sponsorship of University of Tennessee Athletics including contract negotiation and all deliverables such as signage and branding elements, creative production of television, radio, and print commercials featuring football and men's and women's basketball head coaches-Oversaw annual community relations budget; developed comprehensive strategy to prioritize gifts based on philanthropic philosophies; improved perception as "best corporate citizen" from 22% in 1999 to 35% in 2006; company honors received during direct oversight of program include Knoxville Chamber's Impact Award and Corporate Philanthropist of the Year (Association of Fundraising Professionals)-Worked directly with market president and line of business segment executives (retail, wealth/private client/trust, business, commercial) to develop client attracton and retention strategies, including full design and execution of grand opening events (direct mail, contests/prize drawings, special U.T. coach appearances, media and public relations, special events), client/prospect events, multi-media marketing campaigns-Total budget responsibility of approximately $2.5 million annually

-Responsible for the recruitment of temporary employees through mass media and specialized promotions-Supported sales force through proposal development for temporary employee users and prospects-Managed community relations and public relations-Co-wrote company application for the Tennessee Quality Award, which was awarded to company upon its first application (Commitment level)

-Responsible for the marketing strategy of financial planning, investment, and insurance firm-Co-developed local financial radio show on NewsTalk 990 to brand and position firm-Managed office functions including employee payroll, tax payments, and accounts payable

Mba, Marketing Concentration

Activities and Societies: -Graduated with Honors -Hilton A. Smith Fellow -Graduate Assistant to Dean of the Undergraduate College.

Ba, College Scholars, Contemporary Southern Literature And Business Administration

Activities and Societies: -Graduated with Highest Honors -U.T. Student of Distinction Scholar and U.T. Alumni Scholar -Phi Beta Kappa.