My background in the tech industry, more specifically automation, led me to deep dive into the big blue ocean of social media looking for a small business solution. What I found was a vacancy between DIY and agency level production. Why does there seem to be such a disparity of resources for small business owners when it comes to social media?Turns out content curating, cataloging, posting, responding, audience growing, and mature oversight'ing is a lot of work which equates into a higher priced model than biz owners are willing to spend. However, when we really dug into the "secret algorithm" that Instagram deems the Oz behind the curtain, we found it not unlike any other coding. You just have to know how to work along with it rather than against it.By putting automation in place and testing weekly formulas of engagement, my team has been able to achieve greater results with our managed accounts with fewer hours. This provides more time for the mature oversight rather than your 16 year old Tik Tok obsessed niece who "like, just doesn't even understand". If you could use less Tik Tok and more adulting with your social media presence, I would love to connect with you.