Co-Founder and Board Chair of Welcome to Chinatown (WtC), a grassroots organization with a team of 100+ passionate volunteers dedicated to supporting the small businesses of Manhattan's Chinatown by offering free resources to generate cash flow, increase marketing presence and amplify the voice of the community to reclaim its narrative. We're here to help say that Chinatown will be open for generations to come.To date, Welcome to Chinatown has:• Fundraised $4M+ dedicated to… Show more Co-Founder and Board Chair of Welcome to Chinatown (WtC), a grassroots organization with a team of 100+ passionate volunteers dedicated to supporting the small businesses of Manhattan's Chinatown by offering free resources to generate cash flow, increase marketing presence and amplify the voice of the community to reclaim its narrative. We're here to help say that Chinatown will be open for generations to come.To date, Welcome to Chinatown has:• Fundraised $4M+ dedicated to supporting Manhattan Chinatown's small businesses• Launched a small business grant program exclusively for Manhattan Chinatown's small businesses, distributed a total of $800,000+ to businesses • Donated 100,000+ meals to essential workers and residents in need• Fundraised for, packaged and delivered 7,700+ pounds of fresh produce to Chinatown's senior populations• Reached 14,000+ residents in the Lower Manhattan area to encourage their count in the 2020 Census to ensure Chinatown is adequately served for years to comeTo learn more, or to donate, please visit: www.welcometochinatown.com Show less

Client portfolio included: Lenovo, Gartner, Samsung Strategy and Innovation Center, Capterra, MTV, HARMAN, Bravo TV, BlackBerry, IBM Security Systems Division, IBM Industries Solutions.

• Created a social media campaign and platform to increase readership and brand awareness, executed campaign to circulation of over 47,500 readers.• Oversaw a team of eight social media interns and delegated assignments, goals and other responsibilities to build a digital presence for Study Breaks Magazine.• Trained new interns at Intern Orientation to enhance their skills in social media, Basecamp, marketing and writing.• Developed new business initiatives with relevant college… Show more • Created a social media campaign and platform to increase readership and brand awareness, executed campaign to circulation of over 47,500 readers.• Oversaw a team of eight social media interns and delegated assignments, goals and other responsibilities to build a digital presence for Study Breaks Magazine.• Trained new interns at Intern Orientation to enhance their skills in social media, Basecamp, marketing and writing.• Developed new business initiatives with relevant college businesses and websites, coordinate promotions and special events with them. Maintained relations and strategized new marketing campaigns with partners.• Edited and oversaw the Study Breaks blog to ensure content quality and relevance to our target audience.• Assigned new projects and assignments to editorial staff and social media team.• Wrote 5-6 pieces of editorial content every month for the print publication, edited and finalized each issue.• Participated in weekly editorial staff meetings, weekly editor meetings and monthly full-staff meetings. Show less

• Moderated and facilitated all audience interaction through social networks (Facebook, Twitter).• Composed weekly e-mail blasts with local entertainment events for the Austin, Houston, and San Antonio markets with over 2,000 individuals receiving the e-newsletter.• Created and maintained relationships with potential advertisers through Facebook interaction to generate possible ad sales.• Contributed to magazine's editorial staff, providing content for food pages, health profiles… Show more • Moderated and facilitated all audience interaction through social networks (Facebook, Twitter).• Composed weekly e-mail blasts with local entertainment events for the Austin, Houston, and San Antonio markets with over 2,000 individuals receiving the e-newsletter.• Created and maintained relationships with potential advertisers through Facebook interaction to generate possible ad sales.• Contributed to magazine's editorial staff, providing content for food pages, health profiles and feature spreads. Show less

Assisted technology and consumer accounts servicing AES Energy Storage, Cognizant Technology Solutions, Shazam, American Express/Serve, Food Network and British Airways.• Researched and secured interviews with environmental influencers on Long Island for AES Energy Storage; created briefing documents and backgrounders for the client prior to interviews.• Monitored, tracked and created coverage reports for Shazam, IBM, British Airways and Cognizant Technology Solutions.•… Show more Assisted technology and consumer accounts servicing AES Energy Storage, Cognizant Technology Solutions, Shazam, American Express/Serve, Food Network and British Airways.• Researched and secured interviews with environmental influencers on Long Island for AES Energy Storage; created briefing documents and backgrounders for the client prior to interviews.• Monitored, tracked and created coverage reports for Shazam, IBM, British Airways and Cognizant Technology Solutions.• Reorganized and updated master media list of over 500 contacts for British Airways.• Assisted with the Food Network's Great Food Truck Race free lunch giveaway, played integral part in event planning logistics for eight cities nationwide.• Drafted a pitch and abstract for Cognizant Technology Solutions and developed a media list to pitch the byline.• Secured participant interviews for Lenovo's nationwide Do Something Scavenger Hunt, a social good service campaign. Show less

• Promoted University of Dreams to the UT-Austin campus and generated applicants for spring and summer programs.• Organized campus outreach efforts to increase campus awareness through presentations in class and at student organization meetings, reached to over 300 new leads.• Served as a liaison between UOD and potential UT applicants throughout the application process by providing information and suggestions for program preparation, coached applicants for interviews with potential… Show more • Promoted University of Dreams to the UT-Austin campus and generated applicants for spring and summer programs.• Organized campus outreach efforts to increase campus awareness through presentations in class and at student organization meetings, reached to over 300 new leads.• Served as a liaison between UOD and potential UT applicants throughout the application process by providing information and suggestions for program preparation, coached applicants for interviews with potential employers. Show less

• Analyzed and researched social media trends in Hong Kong for clients to document effectiveness of social media efforts.• Received and organized daily coverage reports from the APAC region for SanDisk. Compiled and sent coverage reports to the London office.• Assisted with online research for various accounts including BlueTrek, Trayport, Philips Healthcare and Nokia.• Maintained and organized media archives and outlets for the Hong Kong office.

• Handled all aspects of customer relations including register transactions, assistance in fitting rooms, and maintaining active customer relationships.• Kept up with overall store appearance daily and floor sets twice a month. Fashioned forms, set out merchandise and tracked inventory.• Completed extensive training to uphold company's most valued policy of providing the best customer service and maintained that as the main focus.