Jennifer Koon Email & Phone Number

Roswell, Georgia

• As the owner and founder of Michael Mackenzie Communications, I have built a team of professionals that provide marketing and public relations services to small and growing companies that don’t want or don’t need to.
• Sound and HONEST Marketing Advice
• Consistent Email Marketing and Newsletter Programs
• Powerful Press Releases and Byline Article Opportunities
• Compelling Case Studies
• Wonderful White Papers

Tampa/St. Petersburg, Florida Area

• Developed and maintained relationships with technology, business and community affairs reporters at daily newspapers and radio/TV across FL, AL, MS, GA, NC and SC in primary and secondary markets.
• Received more than 25 million impressions annually via business and consumer product reviews, compliance messaging, local executive profiles and interviews for local industry and business issues.
• Developed and delivered compliancy campaigns via direct mail and business partner-led seminars for enterprise and medium businesses.
• Executed co-operative marketing programs with large account resellers and direct marketing resellers.
• Spearheaded Chamber of Commerce partnership mailing for small and medium businesses resulting in $710,000 in revenue.
• Introduced Blitz Day (national best practice for teamwork and reaching new accounts) and tele-qualification pilot for identifying new leads and profiling geography.

Tampa/St. Petersburg, Florida Area

• Executed on budget of $1.841 million against $210 million district revenue goal and 41,650 community development reach goal through seminars and events in education, training, awareness, customer and partner.
• Supported Windows 2000 launch for 8,000 attendees, plus dozens of pilots and hands-on labs. Developed and executed reseller incentive program to increase Office 2000 sales through major distributor.
• Initiated relations with local media in a market where Microsoft previously had no local media plan.
• Managed community giving program to award grants and more than $500,000 in software donations to non-profits.

Greater Atlanta Area

• Led marketing function for Enterprise, Education & Application Developer Customer Units.
• Trained marketing teammates on all facets of direct mail marketing. Cultivated and managed relationships with new vendors. Served as database expert through continued use, tracking and system analysis of reseller and.
• Achieved consistent customer reach in primary and secondary markets with MSDN HomeTown Series for developer evangelism and TechNet quarterly briefings for IT Professionals.
• Identified and executed customized workshops and programs including on-site briefings in enterprise customer accounts, Notes and Novell competitive seminars in Enterprise space, and consultant-delivered migration.

Greater Atlanta Area

Developed direct marketing campaigns and event marketing programs for financial service providers and big box retailers including Lockheed Credit Union, SunTrust and Home Depot.

Atlanta, GA

Managed advertising, public relations and development of product packaging and documentation for music software startup eventually purchased by Microsoft.

Greater Atlanta Area

Developed display advertising campaigns, executed telemarketing programs, and managed trade show production for network plotting software product popular with engineers using MicroStation and AutoCAD.

M.S., Marketing Communications & Information Technology

B.F.A., Advertising

Activities and Societies: Zeta Tau Alpha

Education record