Alex Diaz Email & Phone Number

Atlanta Metropolitan Area

Atlanta Metropolitan Area

Atlanta Metropolitan Area

• Product Management for cleaner Retail & B2B channels.
• SAP and Business Objects reporting.
• Running BOM/P&L process for price setting.
• Develop competitive audits and cleaner category strategies.
• Working with B2B customers like ServiceMaster and Cintas to develop partner programs.
• Launching new product for Walmart retail and e-commerce on Amazon.com.

Atlanta Metropolitan Area

• Content development for building materials division. This includes gypsum sheathing, lumber and roofing.
• Wrote creative briefs and developed timelines and budgets for content creation.
• Overseeing the development of case Studies, videos, photography, social media, content audits, blogs, newsletters, and CEU presentations.

Atlanta, GA

• Managed four brands/product lines under the Oldcastle APG umbrella: Belgard Commercial Hardscapes, Echelon Masonry, Westile, and Anchor Wall Systems.
• Focused mainly on the architect/specifier audience with these particular product lines, showcasing APG technical and engineering resources.
• Coordinated all aspects of marketing for the brands which included brand guidelines, working with leadership to develop overall messaging and strategy, media, creative ad campaigns, catalogs, trade show development.
• Directed agency partners for Public Relations, social media integration, SEO and other digital support.
• Routinely connected with sales teams to ensure they’re aware of marketing assets available to them and to collaborate with them on new marketing assets to support their efforts.

Greater Atlanta Area

• Heading up account service and media planning/buying efforts for Georgia-Pacific Gypsum B2B account.
• Deep-dive of GP product attributes, marketing goals and competitive landscape in order to develop advertising strategy.
• Coordinating new business development efforts.
• Development of print, digital, collateral and tradeshow campaigns with some CRM support when applicable.
• Ongoing management of media buy to ensure accurate execution against media plan, obtaining value add opportunities for client when possible and sharing post campaign metrics.

Atlanta, GA

• Supported the sales organization and end clients with planning, pricing, and executing direct mail and online advertising campaigns.
• Cross trained on all Valassis media channels, including Newspaper Inserts, ROP, CO-OP FSI, Shared Mail, and Digital offerings.
• Managed budgets, timelines, and production requirements.
• Reviewed post campaign metrics for digital display campaigns and worked with digital execution team to make suggestions for optimization.
• Partnered with internal marketing research team to obtain consumer insight to assist in strategy/planning.

Norcross, GA

• Managed design team workflow for print and online FootSmart catalog. Outlined and prioritized projects depending on product or catalog release dates.
• Worked closely with creative director and marketing team to ensure design elements stayed on message with promotions/offers.

• Lead project manager for marketing consulting firm/ad agency serving many functions including account management, production, traffic, and creative assistance.
• Projects included print ads, website redesigns, trade show displays and premiums, direct mail pieces, online banner ads, emails, 3D virtual environment, and sell sheets.
• Coordinated with vendors for premiums, printing, and interactive/email blasting needs.
• Launched social media platforms for clients on Twitter, YouTube, Blogspot, and PitchEngine.
• Established and maintained Salesforce.com to support sales and CRM efforts for Daymarck.

• Account Executive at Interactive ad agency exclusively on Verizon Telecom account.
• Daily interactions with internal creative design team as well as client contacts.
• Worked with media to implement traffic tags and monitor creative rotations online.
• Executed multi-cultural sponsorship campaigns and social media deliverables.

• Supported senior level account team at full service B-to-B ad agency and facilitated print and online campaigns as well as tradeshow displays for clients in industries such as: building materials (USG), relocation.
• Coordinated planning and development of print ads, online banner ads, microsites, direct mail, brochures, emails, SEO/SEM, package design, social media, online videos, and event planning.
• Monitored print and online media to ensure accurate execution against media plans.
• Daily interaction with clients and internal agency team for meetings or project updates.
• Served as main agency contact to client, Burns & Wilcox, and facilitated their IMC campaigns and monitored timelines and billings with minimal supervision.
• Developed project proposals and creative briefs.

• Stewarded broadcast media buys from beginning to end of flights for clients such as Shoe Carnival, Blimpie subs, IL lottery, Car-X, and others.
• Daily contact with TV and radio station reps nationwide.
• Developed Buy reports to provide clients with final data on media orders.
• Resolved monthly billings/spot discrepancies on orders.
• Negotiated and bought ad space to meet client's goals in given markets.