Jennifer (Watral) Koper Email & Phone Number

Annapolis, Md, Us

Columbia, Md, Us

Columbia, Md, Us

Naperville, Illinois, Us

Drafted and implemented a high growth digital strategy for a start-up enterprise technology organization. Developed and managed integrated campaigns across all digital channels, created compelling content and delivered sales enablement materials to reach new audiences and generate leads. Responsibilities included: - Developed strategic campaign concept and plan to drive awareness and demand generation (MQL's, SQL's, Opportunities and Pipeline.)- Created high-engagement content including blog posts, case studies, and infographics to reach prospects at all stages of the buyer's journey. - Developed strategies and email workflows to nurture prospects and upsell customers. - Provided support in analyst relations and customer cultivation activities.- Managed social media channels, social advertising, and Google AdWords. - Defined, tracked and reported on digital performance metrics and KPIs.- Managed and operated marketing automation tool and google analytics.

Washington , Dc, Us

Led the team responsible for developing high-growth marketing strategies that drove member engagement, reached new audiences, increased revenue and improved overall brand equity. Responsibilities included building and managing the lead generation program, developing product positioning guidelines, and creating multi-channel strategies to launch new products to the market.

Arlington, Va, Us

Led the development and implementation of new digital strategies across all online channels including web, email, social media and search to grow revenue and acquire new audiences. Partnered with offline teams and Membership business owners to develop multi-channel strategies. Leveraged real time data and developed online benchmarks in order to drive revenue and engagement.

Reston, Va, Us

Managed and led online Membership team responsible for developing email, web and social media strategies to grow online revenue. Responsible for managing a yearly budget and delivering on fundraising goals.Developed strategic, multi-channel marketing campaigns across online channels (email, web/interactive sites, social media/blogs, search) and integrated with offline channels. Created online marketing strategies to acquire new online audiences by leveraging paid media and web properties.

Reston, Va, Us

Managed organization-wide email marketing program. Developed a new email strategy across five business areas to better target key audience segments, increase response rates and improve engagement.

New York, Ny, Us

Led the development and launch of Positioning and Messaging strategies for strategic product launches by leveraging qualitative and quantitative research. Played a key role in the development and roll out of a new AOL Brand Positioning and Brand Voice.

New York, Ny, Us

Developed sponsorship platforms for $1M+ strategic partnerships. Worked across key audience channels, including moms, teens and news to build advertising opportunities. Responsible for managing and delivering on $11M+ revenue goals for key business areas.

New York, Ny, Us

Managed strategic relationships with Time Inc. partners. Led team of account managers, responsible for delivering aggressive advertising revenue growth and strategic sponsorship platforms.

Developed the marketing strategy, campaign plan, competitive sales toolkit and sales enablement tools for database and application development products. Promoted to product launch manager, responsible for managing an organization-wide launch of new enterprise application integration product.