Jennifer Laws Email & Phone Number

California, United States

Morgan Hill, California, United States

San Francisco Bay Area

• Providing marketing communications, business consultancy, account direction and client services to a variety of clients.

San Francisco Bay Area

• Following an international relocation from the UK to the San Francisco Bay Area, I took a sabbatical to settle my family and explore my personal interests. It was a refreshing break and I look forward to the next stage.

London + Slough, UK

• Headed end-to-end brand and marcoms planning, strategy, creative design and delivery for insight-led product and service marketing campaigns.
• Championed the shopper retail brand experience for over 475 O2 stores, plus store advisor education and support.
• Optimized budget of £3m+, delivering greater value for money year on year in a high-demand, high-performance environment.KEY ACHIEVMENTS
• O2 Home: Launched the retail pilot of O2's entry into the smarthome market.
• Store of the Future: Led brand and marcoms throughout an innovative retail store experience.
• More for You: Integrated new O2 consumer brand positioning across 475+ retail storesSkills Leveraged: Comms Planning, Brand Strategy, Creative Direction, Experiential Events, Social Media Marketing, Advertising, Brand.

London + Slough, UK

• Oversaw O2's end-to-end integrated marcoms for iPhone and iPad for over six years; led cross-functional teams; surpassed brand, retention and acquisition launch targets yearly.
• Successfully led marcoms partnership with the Apple Worldwide Marketing and UK Partner Comms teams to achieve co-branding objectives.KEY ACHIEVEMENTS
• The World's First iPhone Pop-up Shop: Conceived and delivered carrier differentiation by launching iPhone 5 on top of The O2 arena; it was O2's greatest PR engagement since the launch of iPhone in the UK.
• Superfans: Celebrated iPhone 6 on O2 by treating O2’s biggest fans to a once in a lifetime iPhone launch day experience; it resulted in our largest ever launch day social media SOV.
• Best-In-Class Retail: Devised an O2 retail merchandising program for iPhone and iPad that was recognized as best-in-class partner execution by Apple.Skills Leveraged: Strategic Partnership, Organizational Leadership.

London + Slough, UK

• Planned, developed, and delivered creative brand and tactical campaigns for 450+ O2 stores.
• Led retail agency and production teams as well as provided brand and marcoms retail leadership to influence senior management.
• Managed programs for retail marcoms strategy, window design, digital screen content, POS, customer education, in-store event calendars, packaging, advisor launch packs and uniforms, and social media integration.KEY.
• Be More Dog: Launched a brand culture change movement designed to inspire positivity and playfulness toward technology. It achieved record-breaking engagement and set standards for future brand initiatives.
• O2 Priority: Launched a market-leading, mobile-first loyalty app in 450+ O2 stores, educating advisors and shoppers alike. Drove an average 40% uplift in basket spend for partners via app awareness, downloads and usage.
• O2 Gurus: Launched a dedicated retail advisor team offering free, impartial tech advice to anyone visiting an O2 shop, delivering 75% awareness, reduced churn and increased ARPU for shoppers who met with a Guru.Skills.

London, UK

• Responsible for providing exceptional client services, creative and brand management for Vodafone brand marketing activities. Accounts: Vodafone Group Global and Vodafone UK

London, UK

• Responsible for providing exceptional client services, creative and brand management for campaigns and seasonal activations. Account: Virgin Media

London, UK

• End-to-end management of print and digital B2B and employer brand communications, including thought leadership and brand engagement activities.
• Responsible for leading best practice project management, process and operational efficiency within the team.

London, UK

• Responsible for a range of business-focused activities that ensured streamlined management of Circus, its brand and clients; reported to the Senior Partner and Managing Partner.
• Oversaw Circus brand management, team/finance/practice management and new business development.

London, UK

• Provided excellent client services, collaborating with internal marketing teams and senior management on the strategic brand development across all customer touchpoints.
• Grew value of client accounts on a continual basis while leading the creative and production team from concept to final product.Accounts: Superdrug, Tesco Personal Finance, Nationwide.

New Jersey

• Provided positioning, content and design for print and digital B2C and B2B initiatives.
• Managed production team in the implementation of final product.
• Continued relationship with UBS from the UK, working remotely on projects end-to-end.

London, UK

• Innovation program known for its commitment to creativity and inter-disciplinary teamwork.
• Dissertation explored the Internet, technology and cultural change, with a focus on India.

New York, NY

• Developed B2B and B2C marketing communications programs from proposal to final product.
• Interpreted complex financial services concepts into creative, engaging marketing solutions.
• Trained and managed eight creative and production staff.
• Contracted, coordinated and supervised photographers, illustrators and printers.
• Served a leadership role in developing and managing client relationships, expanding the business and increasing the scope of creative projects.Accounts: Alliance Capital Management, Bear Stearns, Chase Manhattan.

New York, NY

• Summers 1989 - 1991, Designer and project manager
• Summer 1988, Graphic design internship

Certificate In Digital Marketing

• Digital-first marketing program, focused on trends and strategies, innovation, leadership and collaboration in virtual teams.

Master Of Arts (Ma), Design Studies With Distinction

• Innovation-based MA program, committed to creativity and iterative, inter-disciplinary teamwork. • Dissertation explored the Internet.

Bachelor Of Fine Arts (Bfa), Communications Design

• Graphic design program focused on strategic thinking and the translation of ideas and information across all marcomms platforms.