Partnered with the CEO and Board of Directors to bring stability and sustainability to Leadership Eastside after the impact of the pandemic. • Developed and implemented an operations stabilization strategy, driving a 14% reduction in expenses while expanding programs, stabilizing the budget and standardizing operations.• Executed five major annual community engagement events, including a community conversation with 180 leaders featuring (8-10) Eastside mayors discussing the issues impacting Eastside cities.• Created and deployed a digital communications strategy to reengaged alumni and partners, driving a 43% increase in event attendance and a 21% rise in nominations for the flagship Adaptive Leadership program.• Researched new grant opportunities, wrote grant applications, managed awarded grants and compiled final reports, expanding our grant portfolio by 50% for special projects.

Led AAA Washington’s strategic corporate communications initiatives including: executive communications, public relations, internal communications, crisis management, community outreach, public affairs, corporate giving, change management, government relations and advocacy efforts.Strategic Leadership Highlights:• Spearheaded AAA’s first diversity, equity, inclusion and belonging (DEIB) strategy, overseeing policy creation, establishing an employee advisory group, designing engagement initiatives, and collaborating with DEIB experts to enhance employee learning and development.• Selected to serve on the National Strategic Visibility Workgroup shaping AAA’s North America public relations, public policy and advocacy strategies.• Requested best-practices speaker at AAA’s national public relations and government affairs conferences to share innovative strategies for executing high-impact campaigns. • Led the executive crisis team in response to the COVID-19 pandemic, providing strategic communications guidance and ensuring consistent, authentic messaging, resulting in enhanced leadership trust and an increase in our Gallup employee satisfaction ratings.• Built and led cross-functional teams to drive significant change management initiatives, including a headquarters move, the implementation of a new retail strategy across 23 stores, and a highly confidential executive reorganization.• Annually created and executed the corporate communications strategy, including internal and external comms, executive comms, public relations, government affairs, traffic safety programming, community relations, corporate giving, and continuity planning.

Created and managed AAA Washington’s public relations, internal communications, community giving, and partnership programs. Developed new community engagement and media partnership opportunities, served on local and national workgroups and was the company spokesperson.

Responsible for writing advertising copy, news releases, company newsletter and external communications. Became a traffic safety expert and contributed to policy and awareness campaign development alongside state officials.