Jenn Walters Email & Phone Number

Leads and manages multi-media, integrated public service advertising campaigns to deliver measurable impact on a variety of key social issues. Develops marketing plans and strategy, oversees research to identify target audience insights, KPIs, and strategies, and executes marketing campaigns that include traditional advertising media (TV, Radio, Print, Outdoor), digital (website, mobile, social, gaming), and other earned, shared & owned channels, such as public relations, grass roots & educational marketing, and media/corporate partnerships.Identifies and pitches corporate partners for funding on Love Has No Labels. Once committed, I work with their internal teams to identify and execute co-branded activations.

Managed integrated campaign development from research to creative brief to launch, including website development, digital gaming, events, flash banners, rich media units, TV spots, print ads and other print collateral, OOH, and radio. Worked on Canon's Emmy-winning TV spot, "Inspired."Managed yearly budgets and monthly billing processes for domestic and Canadian clients to ensure production needs are met in a cost efficient manner.Assembled competitive decks to analyze and evaluate current creative, messaging, and new products of key competitors.Assisted in new business pitches that resulted in winning additional revenue.

Conducted secondary research to generate leads for business development by benchmarking companies against triggered terms to identify prospects, resulting in the procurement of an informal RFP from a major trade association, a speaking engagement for our CEO, and introductions with corporate executives at two major tech companies.Updated Belmont’s social media content to communicate Belmont’s positioning and provide an additional touchpoint for clients and prospects. Resulted in noticeable increases in Twitter followers and Facebook fans.Authored sections of the quarterly newsletter and coordinated the completion of the final product to be distributed to Belmont’s clients and partners as a way to maintain relationships with individuals and organizations.Assisted upper management in tracking the financial health of the firm through gap analysis of company goals versus performance on several statistical measures. Spreadsheet analyses were included as partly of monthly management reviews.

Conducted research for experiential event planning, which was used in the execution of nationwide tours to drive key conversions among different clients' targets.Prepared a presentation on how social media can benefit RedPeg and made recommendations on how to leverage Twitter and Google Analytics.

Served as liaison between internship team and top management by distributing assignments and clarifying issues for summer interns.Conducted secondary research to identify prospective clients for the Senior Vice President to contact, resulting in his ranking in the top 20 in branch-wide monthly new business rankings.Structured and updated securities models in order to track earnings growth, profitability, and valuations of equity positions of public and private companies for investment. Performance resulted in promotion from unpaid intern to Chief Intern in 4 months.

Worked three summers at Berdon LLP