Jennifer Linton Email & Phone Number

Lead product strategist for turnkey marketing product providing our clients with the tools they need to acquire, attract and retain cardholders. Led analysis and recommendation for current product mix within our organization including value proposition, positioning statement, revamped pricing structure, revenue analysis and product commercialization.

Houston, Texas Area

Primary area of focus is Discover Debit, Discover's signature debit program, and PULSE Buzz Points, debit rewards program for banks and credit unionsLead the development, design and execution of lead generation strategies through inbound and outbound campaignsTrack profitability of product at the portfolio level down to the individual issuerDevelop strategic product plans and roadmap to enhance product performanceWork on cross-functional teams in the evaluation, management and enhancements of product

Houston, Texas

Managed strategic alignment and execution of all marketing initiatives that support debit product portfolio growth, new product launches and value-added services.Responsible for developing end-to-end marketing campaigns for Discover Debit issuers by advising clients to grow their debit card portfolio through campaigns built around key performance indicators. Campaigns included traditional and digital forms of media.

Texas City, Texas

Responsible for the launch of all new product initiatives including new retail DDA offerings, upgrading online banking and cash management softward, new website and online account opening capabilities. Created partnerships with strategically selected vendors to ensure product mix and product offerings align with organization growth goal.Worked closely with areas of organization to meet each area’s annual growth goal: Loans, Visa Debit/Credit Cards and Mortgage. Accountable for cultivating a sales culture that delivered loan portfolio growth and growth in checking accounts.

Designed and implemented a Community Exposure Campaign to inform the community about the Foundation and its mission and goals.Secured donations form new funding sources and maintained positive relationship with current contributors which resulted in exceeding fundraising goal year after year.Managed proposals and funding of all programs.

Completed educational programs that defined Disney’s corporate management training program.