MARKETING STRATEGIST Consumer Insight/Innovation/Loyalty/Social MediaInnovative, solution-oriented marketing leader with 20+ years of Brand Management and Consulting experience. • Loyalty strategist designing rewards and engagement programs to support key brand goals for driving customer retention and increasing lifetime value.• Social media strategist charged with determining impact of brands’ social efforts on marketing objectives and revenue creation. • Consumer insight specialist with proven success driving step change brand growth by identifying most lucrative target segments and building comprehensive activation plans. • Dynamic team leader; managed award-winning cross-functional product development teams creating highly innovative and superior-performing consumer solutions. Specialties: Consumer insight & segmentation, innovation & product development, strategic brand planning, trend identification & application, loyalty program strategy, social media consulting, media and agency management