Manages @kelseyleighdesignco social media platforms including Instagram, Facebook, PinterestCreates engaging social media photo and video content Conceptualizes and writes blog articles based on keyword research, popular topics on social media, pillar content strategy, and the KLD portfolioOptimizes and edits all online articles improving SEO with keyword research, appropriate headings, a strong anchor text strategy and data analysisManages the KLD Wix website, regularly… Show more Manages @kelseyleighdesignco social media platforms including Instagram, Facebook, PinterestCreates engaging social media photo and video content Conceptualizes and writes blog articles based on keyword research, popular topics on social media, pillar content strategy, and the KLD portfolioOptimizes and edits all online articles improving SEO with keyword research, appropriate headings, a strong anchor text strategy and data analysisManages the KLD Wix website, regularly updating imagery, shoppable affiliate links, relevant copy, and creating landing pages as neededDrives affiliate link sales using LikeToKnow.It Manages, designs, and writes email marketing Designs print and digital marketing materials including promotional cards, media kits, signage, and magazine adsDesigned sales landing page for Build Recipes digital product Managed production of Build Recipes promotional video shootsCoordinates KLD portfolio photoshootsCorresponds with press, publication managers, and writers to include Kelsey’s work and insight in relevant online and print publicationsActively captures aesthetic and informative video and photo content at photoshoots, events, market, etc. to be used on social channels Manages and facilitates influencer partnerships and content creation for Instagram collaborations, including Vitamix, Scout & Nimble, TwoPages Curtains, and Cosentino USA Show less

Manages @kldheritagehouse social media platforms including Instagram, Facebook, and PinterestCreates engaging social media photo and video content Plans and schedules seasonal sales promotions using Later and marketing content calendarConceptualizes and writes Anthology of Home blog articles based on keyword research, popular topics on social media, and pillar content strategyOptimizes and edits all online articles improving SEO with keyword research, appropriate headings, a… Show more Manages @kldheritagehouse social media platforms including Instagram, Facebook, and PinterestCreates engaging social media photo and video content Plans and schedules seasonal sales promotions using Later and marketing content calendarConceptualizes and writes Anthology of Home blog articles based on keyword research, popular topics on social media, and pillar content strategyOptimizes and edits all online articles improving SEO with keyword research, appropriate headings, a strong anchor text strategy, and data analysisManages the Heritage House Shopify website, regularly updating the homepage, product landing pages, and navigation in theme for sales, collection launches, and new productImplemented product upload and navigation strategy for HH Shopify websiteMerchandises collection landing pages on Heritage House Shopify siteManages, designs, and writes email marketing to drive furniture and decor salesDesigns print and digital marketing materials including promotional cards, signage, and media kitsDesigned signage and branding for Heritage House brick and mortar storefront, including window decals, product tags, shopping bags, posters, and visual merchandisingCaptures and edits product photography for Heritage House website Corresponds with press and publications to promote store opening, website launch, product collection launches, and promotionsActively captures aesthetic and informative video and photo content at events, photoshoots, market, etc. to be used on social channels Manages and facilitates influencer program to extend brand reach Show less

Managed online and social content team for all Wedlink Media brands, working intimately with editorial, sales and operations teamsOptimized and edited all online articles improving SEO with keyword research, appropriate headings, a strong anchor text strategy and data analysisConceptualized article assignments based on keyword research, popular topics on social media and pillar content strategyDeveloped product promotion via email, social ads and affiliate linksWrites and edits… Show more Managed online and social content team for all Wedlink Media brands, working intimately with editorial, sales and operations teamsOptimized and edited all online articles improving SEO with keyword research, appropriate headings, a strong anchor text strategy and data analysisConceptualized article assignments based on keyword research, popular topics on social media and pillar content strategyDeveloped product promotion via email, social ads and affiliate linksWrites and edits copy for 8 annual Brides magazinesDeveloped and collected all editorial content for interactive digital magazine: Austin Wedding Planning GuideConceptualized sales strategy that brought revenue of $102k to company, purchased by 95% of signing clients in first 9 months Show less

Managed social media platforms for all 4 Brides brands including Instagram, Facebook, Twitter, Pinterest, Snapchat, TikTok (also present)Planned and scheduled social media posts promoting 600+ clients using Later, with high-level trackingDeveloped promotion tracking process and content posting strategy and processWrote social media captions using influencer style copy and brand-forward strategyManaged the blogs and online content for all 4 Brides brands' Wordpress websites… Show more Managed social media platforms for all 4 Brides brands including Instagram, Facebook, Twitter, Pinterest, Snapchat, TikTok (also present)Planned and scheduled social media posts promoting 600+ clients using Later, with high-level trackingDeveloped promotion tracking process and content posting strategy and processWrote social media captions using influencer style copy and brand-forward strategyManaged the blogs and online content for all 4 Brides brands' Wordpress websites, providing submission review, content collection, article assignments to team and all editing (also present)Wrote and curated content for Brides brand blogs, hosted on Wordpress siteIdeated and developed company's first email marketing automation for a wedding planning checklist, delivering articles for each checklist item monthly based on wedding date Hired and supervised interns Show less

Designed wedding announcement pages for print magazine Communicated with couples, vendors, etc. to collect pieces for layouts via email and phoneCurated photo selections for layoutsManaged @bridesofok @bridesofnorthtx and @bridesofaustin Instagram accountsWrote, curated, scheduled and posted social media content to Instagram, Facebook and PinterestWrote and curated content for Brides brand blogs, hosted on Wordpress site (continued)Designed creative and informative… Show more Designed wedding announcement pages for print magazine Communicated with couples, vendors, etc. to collect pieces for layouts via email and phoneCurated photo selections for layoutsManaged @bridesofok @bridesofnorthtx and @bridesofaustin Instagram accountsWrote, curated, scheduled and posted social media content to Instagram, Facebook and PinterestWrote and curated content for Brides brand blogs, hosted on Wordpress site (continued)Designed creative and informative collages and graphics for blogHired and supervised interns (cont'd)Created inspiration boards for magazine editorial brainstorming and participated in selection meetings and photo shootsUpdated websites and vendor profiles with copy and imagery Show less

Updated websites and online vendor profiles dailyDesigned blog and event graphicsDesigned print layouts for magazineManaged Pinterest accountsPerformed administrative tasks

Designed blog graphicsDesigned event adsResearched and gathered materials for events, web graphics and PinterestDesigned mood boards for editorialsAssisted in photo shoot prop and event favor productionCreated spread sheets

editor of Native Tongues, SNU's creative & literary magazineplanned and implemented fundraiserscorresponded with faculty and advisersdesigned coverdesigned layoutworked with print shop to print publication

Used client branding and collateral to recreate artwork and design for different print and digital advertising mediumsMade client edits to design workClients include Sonic, Tinker Federal Credit Union (TFCU), Pioneer

created signage for the Dallas CityScapes (Lego city to raise money)was part of the brainstorming and creation of the Mix: Art by the Ounce logo and event branding