Marketing/Media professional with a passion & proven track record for driving brand success by distilling key consumer data & insights and marrying the latest trends and technologies to build strategic, well thought out activations. Throughout my 15+ years of experience, I have led strategic development for leading brands within the CPG, Manufacturing, Appliances, Retail, Pharma and Tech verticals. My purview has continuously evolved and spans the digital ecosystem, with my most recent experience focused on mobile, social, programmatic, e-commerce & custom content development deals.A trend watcher & creative problem solver, I thrive in fast paced & collaborative environments and consistently seize opportunities to pioneer solutions to new business challenges as they arise.