Jennifer Mcfarling Email & Phone Number

Plano, Tx

UMI, Inc is a grass roots, turnkey provider of national and local store marketing services. UMI, Inc provides programs that are proven to increase loyalty, frequency, brand awareness, transactions and sales among the restaurant and hospitality industry. My duties include planning grand openings for the client, managing the inventory process, and facilitating storewide rollouts for LTO and national promotional material ▪Coordinated all stages of national in store marketing events, including biding, pricing, creative development, approval processing, print production, communication, fulfillment, shipment, job completion and billing▪Managed the development of grand opening events and pre/post opening needs for clients, including the production & distribution of marketing and store operational materials▪Collaborated on and organized implementation of local store marketing tactics to drive traffic and repeat visits from inside and outside restaurants

Dallas/Fort Worth Area

Mission of Organization: prevent blindness and preserve sight. The organization accomplishes this by educating and screening children and adults across the state, and helping them obtain access to vision services. Responsibilities Include: Engages, recruits, training and manages volunteers, interns, committees, and advocate multiple partners in the territory to implement programs and services in the North region. •Played an integral role in all volunteer management, outreach events coordination, and community relations endeavors. •Assessed and evaluated all programs to determine the ROI and impact, as well as areas of improvement for future initiatives.•Effectively managed all volunteer recruitment, training and retention efforts to ensure adequate staffing levels for events, in support of organizational sustainability.•Developed orientations and led trainings that have impacted more than 10,000 people in the community.•Managed the onboarding process for new volunteers and the internship program•Cultivated cohesive relationships with internal and external stakeholders to ensure attainment of organizational goals and objectives. •Maintained community partnerships that positively impacted outreach programs, including special projects, in support of strategic initiatives.•Crafted and implemented a program delivery model that formalized and expanded community outreach by 65% within the region. •Leveraged project management skill set to effectively direct the coordination of all logistics, volunteer staff, and community outreach partners within the context of large scale events.

As the Associate Mobile Marketing Manager I was actively involved with the oversight and execution of all product (brand) travel/ destination programming related to the operations and training within the region. This also includes: programming, management of logistics and overall operations for implementing product specific brand activations in numerous markets •Instrumental in the strategic programing, management, and operations for the implementations of product specific brand activations in numerous market destinations.•Crafted marketing and promotional materials in alignment with unique customer demographics and revenue generation objectives.•Managed set up and recap of daily activations including shift meetings, inventory control, consumer engagements, and daily metrics and analysis.• Performed administrative tasks including payroll, database audits, logistics management, scheduling and routing, along with completing various ad hoc management reports and timely deliverables.•Leveraged leadership capabilities to create and deliver ongoing training to new field agents, and provide ongoing professional development to the mobile team. •Managed partnerships with clients to ensure successful event activation, provided systematic market recaps, and facilitated ongoing program development support.

Dallas/Fort Worth Area

Last Call Operating Company is the holding company for Fox and Hound, a restaurant known for its enjoyable cuisine, atmosphere and customer service. In my role as the Event Coordinator I directed the creation, planning, and execution of private parties, corporate events, meetings, and store-wide promotions of various sizes and scopes. •Managed all aspects of the event planning process including networking and guest relations, contract negotiation, development of effective staff communication system, and database management.•Directed the creation, planning, and execution of a diverse scope of events including private parties, corporate events, meetings, and store-wide promotions.•Implemented targeted marketing strategies for event sales and social media campaigns to promote events and support organizational revenue generation objectives.•Managed small and large scale budgets, increasing weekly profits up to 481.8% while continually improving client services.•Created detailed, cohesive and customized project plans and schedules for back and front house needs, including menu prep, seating charts, décor, etc., in alignment with client expectations.

Addison, Tx

I worked on a contract basis with ProPac on special marketing events and promotions. I collaborate with Event Services Team to plan and implement programs such as, in-store sampling demonstrations, incentive programs, and other experiential promotional branding events. •Assisted in the planning and execution of nationwide, large scale promotional events, including securement of event space and staff, formulating market strategies, auditing POS material, and planning floor/shelving schematics.•Analyzed demographic consumer trend statistics to establish growth in brand market strategies and develop promotional materials.•Launched and tracked progress of product incentive programs, including data collection and processing.•Coordinated shipment and tracking logistics for product, event, and print material to ensure successful delivery.•Utilized marketing expertise to provide training and advisement on new brand advertising strategies and social media campaign opportunities to colleagues.

As the property manager, I handled all internal and external leasing operations. I made all things possible by coordinating timely, cost efficient repairs while simultaneously planning for other meetings, home showings, or contract negotiations.•Maintained all leasing contracts, home management agreements, home warranties, and tenant/ owner personnel files •Improved client relations while directing all incoming and outgoing communications•Coordinated all property logistics: ensured proper home maintenance; prepared and secured financial records & property portfolios; service invoices and processed paperwork for adequate records

•Implemented brand objectives for local and nationwide marketing campaigns and short-term promotional events on behalf of global clients.•Directed onsite events and led staff to ensure 100% deployment and flawless execution of special events & promotions.•Achieved goals for brand activation through ideal product exposure and engagement of targeted demographics to increase participation in promotional events.•Coordinated scheduling, training, and assignment of duties to staff in alignment with individual areas of expertise.•Conducted surveys, questionnaires and collected other pertinent data for presentation and analysis.

Dallas/Fort Worth Area

The CoverGirl Beauty Project was a nationwide campaign to promote, sample and raise awareness for a variety of leading beauty products. I engaged consumers to drive sales and create brand awareness while inputting live data and creating post-event call reports. •Implemented brand objectives for local and nationwide marketing campaigns and short-term promotional events on behalf of global clients.•Directed onsite events and led staff to ensure 100% deployment and flawless execution of special events & promotions.•Achieved goals for brand activation through ideal product exposure and engagement of targeted demographics to increase participation in promotional events.•Coordinated scheduling, training, and assignment of duties to staff in alignment with individual areas of expertise.•Conducted surveys, questionnaires and collected other pertinent data for presentation and analysis.

Encouraged student's creative and active side while learning new grade appropriate curriculum I designed the company structure of Ed-U-Kids tutoring programs, enacted marketing solutions, and directed the launch of the summer program. •Developed comprehensive manual for program’s internal structural needs (including job positions, program schedules, company policies, goals and evaluation methods for improvement) •Created and managed social media marketing strategies then assessed the value to determine a profitable rate of return•Responsible for recruitment, employment, and trainings of teachers, and program staff

The University Of North Texas

Technical Communications paves ways for advancements in content strategy, social media, and augmented reality. I trained students in correct formatting and functionality of technical communication documents using Adobe Creative Suite and Microsoft Office programs •Presented class orientations for formatting publications and addressed individual student questions regarding assignments •Collaborated with professors to cater to their class and student's needs•Personally trained students over the creation of class project such as feasibility studies, career writing, and e-portfolios.•Updated curricular tools used by technical communication students and edited orientations

Bachelor Of Arts, Communication

Activities and Societies: Lambda Pi Eta Honors Fraternity, National Communication Association, Delta Gamma (Recharting member of Gamma Nu.

Education record