A talents-based, freelance agency. Partnering with personal and professional brands of all stages, in need of marketing to support a vision or create a new one. Lending decades of experience of business strategy, marketing, communications and brand story development, UX at all brand touchpoints. Connecting appropriate resources for execution and nurturing relationships to support ongoing needs. Verticals include; healthcare, retail, e-commerce, non-profits, franchising, arts and culture, consumer packaged goods CPG, service industry, food/restaurant, pet care, start-ups. Offerings:CMO / COO to-go - fractional marketing and operational executive supportStrategic planning Marketing consultingCommunications assessmentBrand audit (Re)Organization - brands & personal, physical & digital, from projects to overhaul Process development & improvementsEvent/party planning & activation Cocktail creations - on-site & virtual Travel packing Building clientele. Thru relationships. By referral.

Supporting planning, developing, implementing of business marketing strategy. Deploying market research, developing communications plans, crafting messaging, driving outreach and public relations.

Sometimes companies and agencies find themselves “in between” having their marketing chief (CMO, VP, director, or media director) on staff, and other times companies just can’t afford to hire a full-time, media or senior marketing person. Providing CMO-to-Go services for short or longer term engagements, even to the point of embedding talent at the client’s offices for part of each week. Services confidently offered because at our heart we are business people first and marketing/media people second. We think like our clients think, so stepping in and serving as a CMO on an interim basis is really natural for us.

Strategically position the brand and services as a go-to leader in areas of expertise. Through omni-channel advertising, partner relationships, social media, crisis & brand communications - email, text, call scripts, direct mail, digital/web, intranet, digital communications boards, all staff presentations.Develop, present and provide analytics for budgets up to $5 million/annually.Manage team of up to 13 internal plus external resources; such as media planner and buyer, full service agency of record, copy/creative design services, social media team, analytics program managers, traffic and production, interactive support, event teams, diversity consultants.Provide marketing counsel and collaboration with internal departmental efforts in Human Resources, Information Services, Medical Services, Donor Communications (call center), field marketing for Donor Centers, sales support for Field Recruitment, regional counsel in smaller DMAs, Public Relations, Board of Directors (liaison for President's key communications initiatives), Fund Development, Foundation, Stem Cell, Production/Distribution, Hospital Relations, Reference/Transfusion, among others. Strategic marketing guidance leader with FDA during pandemic. Emphasis on brand engagement, communications, partnerships with audiences including: donors, hospital/healthcare customers, community partners, volunteers, general public. Spearheaded key diversity initiatives. All utilizing marketing & brand development, resulting in increased brand awareness, CRM/donor loyalty and growth. Ex. Community/Brand partnerships: Super Bowl XLV (secured pro bono promotional rights), Dallas Mavericks and Mark Cuban, Dallas Stars, Texas Rangers, Cotton Patch Cafe, Jersey Mike's, Blue Bell, Coca Cola, Walgreen's, Fox Sports SouthWest, Medieval Times, Corner Bakery Cafe, Domino's, Sport Clips, Wendy's, Whataburger, USA Film Festival, high school ISDs, over 60 colleges/universities, all major media radio/tv/cable in 10 DMAs.

Developed strategic concepts, creative work plans and managed projects for over 20 clients, averaged 8 active clients daily. Such as; McAfee, Overhead Door Corporation, HOYA Vision Care, Neiman Marcus, Carter BloodCare, Gaylord Texan, Darling International, Texas Instruments, Horizon/Highland Homes, McLane Services, Aaron Brothers, Arby’s Restaurant Group and more.Full services included: brand identity, strategic marketing plans, websites, communications campaigns, marketing materials, trade show booths, photo/video shoots, media placement, managing budgets, fulfillment kits, and national promotional contests from conception through international travel for large groups.

• Developed strategy to execute monthly creative and implementation of direct mail for over 15 markets resulting in redemptions of up to 6%.• Maintained on-time on-budget monthly marketing promotions for over 5 business channels• Managed online ordering, email marketing, database management, presentation systems for company and franchise operations.• Developed and implemented innovative retail store concepts.• Company appointed liaison for agency of record.

• Created and implemented new marketing plans for 70+ corporate/franchise retail stores.• Hired, trained and managed Event Teams for weekly events and annual trade shows• Developed and managed sponsorship/partnership relations from contract negotiation to implementation resulting in over $8+ million ROI of media coverage.• Created and delivered high-end gifts to A-list celebrities and media contacts.• Media and contact spokesperson for the Mystic Tan brand.• Managed creative, print, web, PR, fulfillment, outdoor, radio, advertising vendors for on-time, on-budget performance.• Built online ordering system with over 100 products and variations resulting in cost/time savings of 25%.

Provided leadership and coordination for the Dallas Mavericks Street Marketing events. Coordinated celebrity appearances, autograph signings and clinics.

• Achieved departmental merchandise sales goals and created displays for promotions.• Developed and built relationships nationally, with personal clientele base for sales effectiveness.

• Designed, wrote and distributed press releases, brochures and newsletters for clients.• Contacted reporters, scheduled interviews and presented news stories for client base.• Assisted with the development and implementation of special events.

Managed staff of 12 at $20M revenue generating store. Facilitated newly launched and remodeled stores in the DFW area.

Event preparation for Cattle Run, development and distribution of mass communications to West End Association members, prepared and organized meeting requests.

Promotional event set-up for various DFW radio stations such as KPLX 99.5 The Wolf, KLIF 570AM.

Conducted promotional event opportunities and maintained spot traffic for advertisers.