Oversaw paid marketing and web traffic building programs including Search, E-mail and Affiliate Marketing.Managed multi-million-dollar marketing budget that increased sales and ROI.Worked closely with E-Commerce, Merchandising, Brand Marketing, Social and Creative teams to define and launch personalized marketing campaigns. Drove qualified traffic to improve conversion. Traffic from paid programs grew 44% in 2016. Managed strategic email marketing campaigns to support customer life-cycle management including Abandon Cart, Abandon Browse, Abandon Search, Post Purchase, New Arrivals, LowInventory and Win-back.Coordinated 150+ E-mail campaigns per year including new product announcements, best- sellingproducts, sales and seasonal releases. Grew email revenue by 30% in 2016.Increased open rates by 20% and click-through rates by 15%. Developed Ratings & Reviews Email Marketing Campaign that increased on-site reviews by 100%.Oversaw the development of fully responsive, mobile first E-mail templates. Utilized predictive analytics and customer lifetime value metrics to increase engagement. Leveraged segmentation research to define personas and customer journey.

Managed all web-based marketing and website development for the Tog Shop an Orchard BrandsCompany, promoting women’s apparel, shoes, and accessories.Oversaw all website content including products, pricing, images, and text files.Orchestrated major website re-platforming as part of a 6 website re-launch initiative.Provided detailed analytics on all web efforts using Omniture, Yesmail, and Mercado.Developed a diverse array or metric- and performance-based dashboards, reports, forecasts, and budgets (daily, quarterly, and yearly). Conducted presentations to senior / C-level management.Interfaced with creative team to develop and execute concepts for home pages, emails, banners, and social media imaging.Set up and deployed all E-mails including targeting, list, and subject line testing.Coordinated SEM, SEO, and affiliate marketing to drive traffic and generate revenue.

Managed marketing and advertising for the Central Florida Division of Ryland Homes. Provided strategic direction for all marketing initiatives including Interactive, Print, Direct Mail, Radio and Outdoor.

Managed advertising campaigns for Centex Homes, Vista Lakes and Wayne Homes by Centex.

Managed 10 million dollar advertising budget for the Orlando Convention and Visitors Bureau.

Managed Harvard Pilgrim Healthcare Account.