Responsibility for strategy, direction, and execution for Vertel's marketing program. This includes owning the development and execution of the overall marketing strategy and direction. • Develop and execute end-to-end marketing campaigns to drive customer acquisition and the conversion of leads. This includes events and customer communication strategies including managing content and editorial plans on all channels (web, social media, eDM, collateral, tele, events)• Understand and execute account-based marketing plans• Event planning and logistics for a range of events, such as industry/trade conferences and Vertel led events including event opportunities such as sponsorship and speaking opportunities• Budget management

I have responsibility for the execution for the Vertel marketing programs. This includes contributing to the development of the overall marketing strategy and direction. I work closely with the Sales team to ensure campaigns are well integrated and meeting the commercial objectives of the business.• Own all campaign planning, development, and execution • Delivering account based marketing campaigns that meet pipeline build targets in terms of both $ value and # volume • Plan and execute Vertel customer events and 3rd party events that Vertel sponsors • Provide analysis on marketing campaign performance • Providing leadership in Vertel’s own digital transformation by adopting and championing the use of digital techniques to drive demand and tangible pipeline for the business • Partner with PR agency on press releases and developing client success stories • Working closely with A/NZ business stakeholders to ensure strong sales and marketing alignment • Communicate with all business stakeholders and managing key relationships across sales, pre-sales, product management, customer experience and the leadership team

In this role, I am responsible for the ongoing management of Janssen's digital programs in Australia and New Zealand. This includes driving Janssen's digital capabilities within the business, supporting the enterprise digital strategy, embedding digital awareness within the business and provide digital support for brand teams and the broader business.

My responsibilities include the delivery of all SAP's global sponsorship activity for the Australian and New Zealand markets; manage all aspects of the Executive Networking program and provide support for all local event activities.

As a Marketing Specialist within the Thought Leadership marketing team, I produced content to help drive sales team activities for Business, Enterprise and Government.This included supporting a range of ATL and BTL campaigns with the creation of content, formulation of the strategic messaging, to the dissemination of this content via a range of channels and multiple platforms and managing the relationship with various social media, digital and video production agencies.

My responsibilities at Objective include the implementation, management and execution of campaigns to generate leads for the sales team; management and optimisation of the marketing infrastructure; development and analysis of campaign metrics; management of the international user conference and management of the APAC marketing budget.

I started at Objective as a Marketing Assistant where my responsibilities included the identification, coordination and management of events throughout Asia Pacific that would drive maximum return for the company; management of the annual staff conference, international user conference and regional user groups; execution of marketing campaigns; manage and maintain positive working relationships with internal and external stakeholders; administration of multiple marketing systems; management of the APAC marketing budget; development and production of collateral such as brochures, advertising and case studies.

In this position it was my responsibility to oversee ibm.com marketing campaigns in the Australia/New Zealand territory which includes coordinating campaigns, organising training courses and incentive programs for the sales representatives, manage the marketing tools relevant to the department (including email marketing), creating and maintaining the sales representatives’ personalised sales web sites, budget management and internal marketing newsletter editor.

I came into IBM as part of its Sales Graduate program through the Software business unit. In this role, I was responsible for new software license sales in the accounts that were assigned to me. My day to day tasks would have involved outbound sales calls, account support, software renewals management, contract compliance monitoring and manage new and existing customer relationship.

My primary responsibilities was to implement and manage tier 2 retailers gift card programs, which included addressing customer, retailer and call centre queries, technical support, merchandising and card stock maintenance. I was also responsible for corporate sales on the Giftvouchers.com web site, fraud monitoring on sales transactions and was the web site content manager.