(a leading food & beverage company headquartered in Japan, No. 2 biscuit company in China）（ 创立于1922年，日本最大的食品饮料公司之一， 在中国饼干市场份额仅次于奥利奥，排名第二。 在中国有9个品牌， 包括知名的百奇，百醇，百力滋，深受年轻人的喜爱) Led both Marketing and R&D functions, coach & develop a highly effective, result-oriented marketing teamBuilt & executed marketing plans & campaigns , spearheaded the Glico group to achieve sales growth and record-high profit, including the highly growth brand Pejoy with 23% growth, while the whole biscuit market dropped for 7% in 2020Drove changes and led marketing innovation including:1)Product innovation: formulate the Glico product portfolio strategy and launched the first new category(beverage) into China market, upgrading Glico the brand image of Health & Deliciousness to enable premium price2)Communication innovation: Created brand-owned social communication ecosystem including Weibo, Wechat, Douying, Red, and Livestream, leverage cross-brand campaigns, IP co-branding and celebrity influence etc. for consumer acquisition3)Accelerated E-commerce growth by creating traffic flow and effectively converted to EC platform, to achieve both branding and sales results, making EC sales accounts for 26% of the total business, which is far beyond the industry average(10%)

(No.1 Home-Paint brand in North America, a Fortune 500 company)(创立于1947年，北美最大的家装涂料品牌。 母公司马斯科为世界500强，全球顶级涂料公司top 10。百色熊是中国家用高端进口涂料的领先品牌，通过专卖店，经销商和电商渠道触达消费者。)Led the Marketing Organization, including Brand Marketing, Digital Marketing, Trade Marketing, Sales Training and E-commerce (B2C business model)Delivered good search experience for the brand via SEO/SEM and speed up the brand awareness(Baidu Index from 100 to 600), which was the highest growth in the paint industryProvided training and marketing materials to retail stores to offer excellent consumer experience and service, helping sales team to achieve 100% sales growth in one yearCommunicated closely with global brand team to gain full alignment on the local brand strategies and plans as well as receiving financial support on market spending

Oversees brand strategy and creative development of television, digital, print, radio and out of home campaigns directed to consumers and trade Manages overall sales & marketing budget across all marketing functions including consumer and tradeSuccessful product launch campaigns and marketing efforts to make Quantum of the Seas a well-known and desirable cruise ship as well as the leading position for Royal in the market

Diageo is the leading global premium drinks company, and the only one that sells full portfolio across wine, spirits and beer. Localized the global assests with creative develpment of brand equity based on the local consumer insights and local growth drivers.Led a high performing team responsible for developing & executing through-the-line marketing activities with focus on digial and social marketing activitiesHeld P&L responsibility and business targets to deliver brand growth for short and long term, delivered the increase of brand awarness as well as sales incrementalTransformed Baileys from a low-profile international spirit brand to a popular drink by initiating active consumer campagins, entering new channels and launching new products

Formulated & developed brand strategies to ensure smooth localization and growth of global brandsManaged P&L, implementation of marketing plans to deliver top & bottom line resultsBrand communication and new product launches

Global Marketing:Extensive business analysis for global projects, mainly for APAC region; Created and developed global marketing communication materials, planned and designed promotion and product launch strategy and activities.Product Marketing:Managed comprehensive product portfolios. Developed strategy, content and supported national campaigns and activities across Australia and New Zealand.

Developed and maintained alliance with P&G China’s leading retailer; revitalized its business by increasing its profitability from -5% to 7%. Devised marketing strategy including effective merchandising, pricing and promotion to boost P&G sales by 130%Led a team of 18 sales rep and oversaw over 500 chain stores in Shanghai region, top sales 2001