Demystifying Menopause!Science-backed education and products that comprehensively support menopausal needs.

Create unique marketing strategies based on the client’s current and future needs. Deliverables include digital marketing strategy, social media management, advertising, website development, CRM, community or client outreach, and public relations.

Responsible for CIRCA’s global marketing strategy, including digital and print advertising, social media management, client outreach, website development, and Public Relations for 12 locations worldwide.

Revitalized existing marketing materials, digital catalogs, sales presentations, and educational assets. Developed new website, directed advertising photography, and social media content.

Created and led educational training for The Marchesa Eternal Collection for 140 Macy’s retail stores. Produced a series of Marchesa Eternal Collection videos for training, online promotions, and social media.

Spearheaded company rebrand project in 2011, which led to a 100% sales increase in the first year. Established an in-house marketing team. Hired creative, digital, and PR agencies to increase brand market exposure. Executed promotions for 27 EFFY retail stores in the Caribbean, and 1800 points of wholesale distribution in North America.

Represented the jewelry brand and designer, EFFY, for live television.

Co-host for QVC: Brand Ambassador for Hello Kitty Jewelry by Diamonique.

Worked with an innovative team to strategically build a licensed jewelry brand. Increased retail distribution by 50% with independent retailers and secured a long-term partnership with QVC.

Managed retail sales and operations for the Soho flagship store. Exceeded store sales plan by 35%, by increasing average dollar sale by 15.4%.

Started as a seasonal salesperson in 1999. Promoted to the Assistant Merchandise manager of the silver floors and continued to be promoted throughout the flagship store over the next four years. Managed and accounted inventory for all advertising photo shoots and PR events, consulted high-profile clients on custom design orders. Responsibilities included payroll, schedules, performance reviews, and training.