Jennifer Peterson

Jennifer Peterson Email and Phone Number

VP of Strategy and Development @ HCEA Strategic Marketing
shanghai, shanghai, china
Jennifer Peterson's Location
United States, United States
About Jennifer Peterson

Jennifer Peterson is a VP of Strategy and Development at HCEA Strategic Marketing. She possess expertise in lead generation, strategy, marketing strategy, marketing, new business development and 26 more skills. Colleagues describe her as "Jen is a diligent, honest and practical trainer. She is terrific at planning, marketing and course development. She is organized and gets things done efficiently. I particularly value her down to earth approach. An asset to any team!" and "Jennifer and I were introduced as potential prospects for one another. While we did no formal business together, I found Jennifer to be a highly valuable networking partner and a passionate ambassador for her company. I look forward to the opportunity to one day work directly with her as a client and/or vendor."

Jennifer Peterson's Current Company Details
HCEA Strategic Marketing

Hcea Strategic Marketing

View
VP of Strategy and Development
shanghai, shanghai, china
Website:
hcea.asia
Employees:
2
Jennifer Peterson Work Experience Details
  • Hcea Strategic Marketing
    Vp Of Strategy And Development
    Hcea Strategic Marketing Jan 2019 - Present
    Hong Kong
  • Hcea Strategic Marketing
    Marketing Director
    Hcea Strategic Marketing Jun 2012 - Present
    Shanghai, China
    · Lead strategic evaluation of current and new markets, development, and execution of strong international and local partnerships to successfully deliver the solutions the stakeholders seek.· Strategic development of international client’s accounts including Oracle, TSMC, Paypal, Ubisoft, Ford, Deutsche Bank, JW Marriott, Adidas, Edgar Dunn, Discovery Health, Labcorp · Defines objectives to gain market share and maximize profitability and executes plans to make those objectives… Show more · Lead strategic evaluation of current and new markets, development, and execution of strong international and local partnerships to successfully deliver the solutions the stakeholders seek.· Strategic development of international client’s accounts including Oracle, TSMC, Paypal, Ubisoft, Ford, Deutsche Bank, JW Marriott, Adidas, Edgar Dunn, Discovery Health, Labcorp · Defines objectives to gain market share and maximize profitability and executes plans to make those objectives achievable.· investigates value propositions associated with product or corporate acquisitions· Product Development· Introduction of new products to markets and expanding into new markets.· Guide the identification of new business opportunities to achieve the overall objectives of the corporate Long Range Strategic Plan (LRSP) and associated revenue and profit targets.· Cross-functional Team Leadership· Oversight of Omnichannel programs · Approve budget and work with financeSkills used at this company (for all the bots, Artificial Intelligence (AI) and machine learning out there)· MS Office Suite: Word, Excel, Power Point, Calendar tools· PM tools, Monday.com· Project development tools: Jira · Virtual Technology: Zoom, Teams, WebX, Adobe Connect· Communications: Strong organizational, analytic, leadership and agility skills. Clear proactive communication and follow through.· On a team: Collaborates effectively and compliantly with cross-functional colleagues.· Social Media: Facebook, Instagram, Twitter, Ticktock, Weibo, WeChat· Client management software· Advertising conversion tracking: Google analytics, Pay per click, mobile app conversions, social media conversations, brand ambassadors and influencer conversions· People skills/tools: Ability to engage, influence, support and advocate for the customer thought out the advertising, marketing, sales, process utilizing interpersonal skills such as Emotional Intelligence, Simon Sinek - The Golden Circle Show less
  • Simitri Group International
    Senior Consultant – Program Manager
    Simitri Group International Jan 2015 - Jan 2017
    SIMITRI Group Senior Consultant – Program Manager2015-2017· program management of projects including complete redesign of CMS website, event and expo plans, design and implementation of marketing strategy, integration of Saas tools Project Analysis to ensure specified product/content is a fit for end user.· Consulted with cross- functional development and pricing team to ensure the most advantageous product is recommended and purchased.· Strategic Development of… Show more SIMITRI Group Senior Consultant – Program Manager2015-2017· program management of projects including complete redesign of CMS website, event and expo plans, design and implementation of marketing strategy, integration of Saas tools Project Analysis to ensure specified product/content is a fit for end user.· Consulted with cross- functional development and pricing team to ensure the most advantageous product is recommended and purchased.· Strategic Development of international client’s accounts including Oracle, TSMC, Paypal, Ubisoft, Ford, Deutsche Bank, JW Marriott, Adidas, Edgar Dunn, Discovery Health, Labcorp (formerly Covance).· Cross-functional Team Leadership· Mentored C-Level executives on how to better sell themselves/their ideas· Project Analysis to ensure specified product/content is a fit for end user.· Bring customer insight to leadership teams to leverage · Executive/C-Level leadership and sales coaching focusing on human psychology, Emotional Intelligence, Simon Sinek - The Golden Circle, How to win friends and influence people, mitigation of conflict.· Demonstrated a track record of project managing key clients.· Customized individual virtual or in-person sales strategies for each client. Show less
  • Lk Business Communications Specialists
    Digital Marketing Manager
    Lk Business Communications Specialists Jan 2012 - Jan 2014
    · Digital Marketing Projects for both B2B and B2C including complete redesign of CMS websites, content marketing, digital story telling via video on apps. · Complete oversight of all Paid Marketing and Organic Marketing platforms including Instagram, YouTube, Facebook, Twitter, Ticktock, LinkedIn, and Google. · Harnessed data and analytics to meet and exceed ROIs (Return on Investment) and ROAs (Return on Advertising) · Managed coherent long-term and short-term marketing… Show more · Digital Marketing Projects for both B2B and B2C including complete redesign of CMS websites, content marketing, digital story telling via video on apps. · Complete oversight of all Paid Marketing and Organic Marketing platforms including Instagram, YouTube, Facebook, Twitter, Ticktock, LinkedIn, and Google. · Harnessed data and analytics to meet and exceed ROIs (Return on Investment) and ROAs (Return on Advertising) · Managed coherent long-term and short-term marketing campaigns for both internal and external stakeholders. · Oversight and implementation of all processes from outgoing web sales, online marketing initiatives, case studies and social media awareness to lead generation and cold calls though to the sale.· Built a network of referral partners through payment schemes at 3 separate companies.· Headed a project team to redesign the corporate branding and advertising including website, copy writing, SEO, and online lead generation and google advertising tracking· Project scope including the creation and oversight of corporate awareness events such as trade shows.· Located potential partners, and vendors for overseas companies and clients wanting to trade with, manufacture in, and import into or export from China.· Evaluate locally sourced products for quality and price to be used for sales and marketing purposes.· Full cycle sales from development of new and current clients through to the close of the sale.· Product Development· Responsible for all social media (Linked in, Facebook, Instagram, Twitter)· Managed lessons-learned for continued process improvement and shared them with the leadership team.· Cross-functional Team Leadership· Project scope included complete overhaul of all digital and printed marketing and training material.· Project Management of all Chinese social media (Baidu, WeChat) and Western social media (Linked in, Facebook, Instagram, Twitter) brand content management. Show less
  • Chinanetcloud: (Acquired In 2018)
    Marketing Director And Business Development
    Chinanetcloud: (Acquired In 2018) Jan 2011 - Jan 2012
    Shanghai, China
    ChinaNetCloud: Marketing Director and Business Development2011-2012ChinaNetCloud was China’s first Cloud Computing Company and launched the Internet Managed Service Provider (MSP) industry in China, wherein we managed infrastructure for hundreds of local & global companies, and for hundreds of millions of users. Their goal was to secure VC funding and/or sell the company which they achieved in 2018.· Advertising conversion tracking: Google analytics, Pay per click, mobile app… Show more ChinaNetCloud: Marketing Director and Business Development2011-2012ChinaNetCloud was China’s first Cloud Computing Company and launched the Internet Managed Service Provider (MSP) industry in China, wherein we managed infrastructure for hundreds of local & global companies, and for hundreds of millions of users. Their goal was to secure VC funding and/or sell the company which they achieved in 2018.· Advertising conversion tracking: Google analytics, Pay per click, mobile app conversions, social media conversations, brand ambassadors and influencer conversions· “Integrated all aspects of social media into the company’s marketing roadmap to bring us them in line with the best players in their segment” COO- ChinaNetCLoud· Built a marketing team of five international members from scratch and transformed a deeply technology-focused company into the best know brand in their industry.· As their first Marketing Director my responsibilities included building the Marketing department and marketing strategy from scratch. · Hired and led a team of five international staff. · Led project to design and implement a one-year Marketing Plan including a multilingual website, case-studies, and printed material. · Project Scope included successfully implementing and overseeing all social media strategy for both the Chinese social media (Baidu, WeChat) and Western social media (Linked in, Facebook, Instagram, Twitter).· Met and exceeded KPI’s and strategic goals. Show less
  • Galaxy Bright (Galaxybright.Com)
    Marketing Director – Business Development
    Galaxy Bright (Galaxybright.Com) Jan 2003 - Jan 2007
    Atlanta Metropolitan Area
    Galaxy Bright Marketing Director – Business Development 2003-2007· Full cycle B2B sales experience from development of new and current clients through to the close of the sale.· Lead Business Development and Account Manager for new and existing clients.· Advise and train the internal team on presentation and sales processes.· Designed and implemented my “10 TOUCH” sales method.· Manage a team of cold prospectors.· Balance the client’s expectations between their… Show more Galaxy Bright Marketing Director – Business Development 2003-2007· Full cycle B2B sales experience from development of new and current clients through to the close of the sale.· Lead Business Development and Account Manager for new and existing clients.· Advise and train the internal team on presentation and sales processes.· Designed and implemented my “10 TOUCH” sales method.· Manage a team of cold prospectors.· Balance the client’s expectations between their needs/wants and the reality of the internal team’s ability and time/resources.· Prepare case studies.· Create an easy-to-acquire testimonial process for feedback from our clients.· Work with internal teams to determine and target the corporate brands that will best amplify and clearly reflect the client's services and product value.· Manage client relationships and expectations to stay on track regarding project progress, budget, and deadlines.· Work with delinquent clients to receive payment during the pre-collections process· Full cycle sales from business development through to the close of the sale.· Exceeded all KPI’s Show less
  • Worldcom
    National Accounts Manger
    Worldcom Jan 2000 - Jan 2001
    New York City Metropolitan Area
    WorldComNational Accounts Manger – NYCLots more history. Ask during the interviewSkills (for all the bots, Artificial Intelligence (AI) and machine learning out there)· MS Office Suite: Word, Excel, Power Point, Calendar tools· Virtual Technology: Zoom, Teams, WebX, Adobe Connect· PM tools, Monday.com· Project development tools: Jira · Communications: Strong organizational, analytic, leadership and agility skills. Clear proactive communication and follow… Show more WorldComNational Accounts Manger – NYCLots more history. Ask during the interviewSkills (for all the bots, Artificial Intelligence (AI) and machine learning out there)· MS Office Suite: Word, Excel, Power Point, Calendar tools· Virtual Technology: Zoom, Teams, WebX, Adobe Connect· PM tools, Monday.com· Project development tools: Jira · Communications: Strong organizational, analytic, leadership and agility skills. Clear proactive communication and follow through.· On a team: Collaborates effectively and compliantly with cross-functional colleagues.· Social Media Campaigns: Facebook, Instagram, Twitter, Ticktock, Weibo, WeChat· Client management software, CRM software, Salesforce, Zendesk, Hubspot, Connectwise· Advertising conversion tracking: Google analytics, Pay per click, mobile app conversions, social media conversations, brand ambassadors and influencer conversions· People skills/tools: Ability to engage, influence, support and advocate for the customer thought out the advertising, marketing, sales, process utilizing interpersonal skills such as Emotional Intelligence, Simon Sinek - The Golden Circle, How to win friends and influence people, conflict mitigation. “Pleasantly persistent” CEO- Digital Positions· Travel: local and global travel, standard and non-standard work schedules· Personality: Hunter – “Most adaptable sales representative I have ever meet and worked with. Applies sales skills effortlessly in a wide range of situations, whether negotiating the re-branding of a Fortune 500 company or providing critical design and marketing information to a small local shop in Italy. Possess a focus which provides her the ability to “sell water to a well” without being intrusive. Has a down-to-earth attitude, is extremely reliable, and pays close attention to the big picture.” CEO - Seribrail 360 Inc. Show less

Jennifer Peterson Skills

Lead Generation Strategy Marketing Strategy Marketing New Business Development Advertising Seo Sales Process Marketing Communications Sales Online Marketing Product Marketing E Commerce Direct Marketing Social Media Marketing Social Media Online Advertising Digital Marketing Business Strategy Negotiation Sales Operations Email Marketing Marketing Management Business Development Public Relations Project Management Market Research Integrated Marketing B2b Marketing Brand Awareness Mass Email Marketing

Jennifer Peterson Education Details

Frequently Asked Questions about Jennifer Peterson

What company does Jennifer Peterson work for?

Jennifer Peterson works for Hcea Strategic Marketing

What is Jennifer Peterson's role at the current company?

Jennifer Peterson's current role is VP of Strategy and Development.

What schools did Jennifer Peterson attend?

Jennifer Peterson attended Rutgers University.

What skills is Jennifer Peterson known for?

Jennifer Peterson has skills like Lead Generation, Strategy, Marketing Strategy, Marketing, New Business Development, Advertising, Seo, Sales Process, Marketing Communications, Sales, Online Marketing, Product Marketing.

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