My work transforms company marketing and spurs explosive growth. I’m well rounded with experience in multiple marketing channels and passionate about bridging the gap between traditional branding and digital and social media. I've evolved from mastering direct mail campaigns to spearheading digital initiatives that resonate across diverse demographics.My strong financial and statistical acumen, informs my work, helping me to squeeze value from budget dollars. Through deep analysis of industry and market trends, UX/UI, and consumer behavior, I have gained insights that drive increases in company revenue and help us gain market share.I contribute deep expertise in the nuances of various social platforms, crafting targeted strategies that increase visibility and ensure cultural relevance, both with legacy brands and those seeking a new niche. I work cross functionally, and am appreciated for the development of new products, packaging, and other aspects of our work.My accomplishments include:  Launched FannieMay.com (Ferrero's inaugural Direct-to-Consumer website), achieving revenue growth from 0 to $3M within first year. Led strategic brand initiatives that drove $150+MM in gross sales across 50+ retail outlets within five years. Achieved +7% dollar sales growth while slashing trade rates by 4%. Revamped Fannie May's brand identity, positioning the brand as preferred choice within Great Lake market. Increased customer recognition from 3% to 7%. Boosted email database by 10% with <1% opt out rate by developing and distributing value-added content, increasing engagement and brand awareness. Increased revenue by 8% by rebranding OfficeMax's $250M/year government sector branding, elevating awareness and differentiating us from competitors. Implemented a dynamic B2B client acquisition program for OfficeMax, achieving a 22%-30% appointment-setting rate, enhancing brand visibility and market penetration.Contact me for a discussion about cutting edge marketing: JenniferLinPeterson@gmail.com