Jennifer Farrell Email & Phone Number

Atlanta, Ga, Us

A FORTUNE 500® Company, Veritiv is a strategic distribution company specializing in facility solutions, packaging, print and paper, publishing and logistics. Serving customers in a wide range of industries, Veritiv has distribution centers strategically located throughout North America.Led the development of go-to-market strategies for assigned customer segments, devising marketing plans to drive end-user growth, and creating tools, content, and resources to elevate salesforce knowledge and support sales activities.

Oversaw the development and activation of marketing campaigns to drive sales growth for Veritiv Private Brands and core manufacturer partners.• Headed the development of “Protect Your People” campaign in response to COVID-19, which engaged over 4,500 customers and leads and generated $1M+ sales pipeline in first two months• Devised targeted private brand skincare campaign to grow share of sales with existing customers by 39%• Accelerated new partnership growth by 21% year-over-year through the development of marketing collateral, trainings, and sales campaigns

Responsible for leading and implementing projects for the Facility Solutions segment strategy and marketing team. Key liaison between manufacturers, product management and brand managers to deploy campaigns. Key activities included:-Creation and implementation of integrated marketing plans with industry-leading partners such as Kimberly-Clark, Ecolab, Rubbermaid, GOJO, Georgia-Pacific, and Essity.-Coordinated development of product category strategies and communication -Managed innovation and opportunity funnel for all segment projects and promotions-Oversaw budget for business development funds

Managed and coordinated projects for our segment marketing and product management teams, as well as integrated marketing plans with our core partners. Key areas of focus involved supporting business unit strategic initiatives, promotional launch activities, and collateral production and management.

Supported Social Marketing Center of Excellence in leveraging social data and insights to enhance overall brand research to strengthen IHG brands.Main responsibilities included researching top competitors of each IHG brand for benchmarking analysis as well as social listening and profile tagging using social media management software.

Pathbuilders is a professional mentoring and leadership development company that offers mentoring programs for women at each stage of their career as well as custom programming for organizations focused on developing high-potential talent. While assisting as an intern for two consecutive summers, I was able to gain valuable experience working in a small business environment to further my business acumen. During my time at Pathbuilders, I worked on numerous projects that involved analyzing data to offer insights for improvement of programs as well as assignments to provide sales support. Key projects included:-Developing sales process maps for various programs-Generating proactive and reactive analysis to evaluate sales performance and lead generation-Analyzing client evaluation data and generating summary presentations-Creating sales and marketing materials using analyzed data-Centralizing company deliverables into a guide for reference

Gained retail experience while providing excellent customer service during the summer and winter holiday seasons. As a cashier during the busy months, I was able to effectively adapt quickly to a fast-paced, high volume environment.