• Collaborate cross-functionally alongside marketing team and senior level executives to develop promotional concepts, social media content, channel strategy, goals, content cadence, and community management• Develop research reports by analyzing YoY performance and optimizing social channels based on insights• Established standard operating procedures for User Generated Content management including the creation of the UGC tracking processes such as tagging and cataloging image permissions for data management efficiency• Operated campaigns that included more than 80 influencers using the #paid platform by analyzing applicants to determine brand needs and created an in-house Brand Ambassador program

• Planned, requested creative, wrote copy, and scheduled posts for various organic social platforms such as Facebook, Facebook VIP Group, Instagram, Amazon, Pinterest, Twitter, and Tiktok, and maintained sole responsibility for merchandising e-commerce sites including retail, wholesale, and Amazon storefront• Maintained website focusing on marketing strategy and data analysis when designing product promotions

• Created all church correspondence including communications, Facebook page, website, emails and newsletters, bulletin boards, and announcement PowerPoints in addition to maintaining the church calendar, tracking attendance, and updating the member database

• Established a home décor e-commerce business through strategic marketing, email campaigns, advertising, and SEO to establish brand identity and execute growth initiatives resulting in a customer base increase of more than 8,000 clients and achieving a gross annual revenue of more than $500K• Generated 80 new leads monthly through various strategies, such as email campaigns with 7,100+ subscribers• Managed business growth by employing support for social media efforts, Adwords campaigns, advanced email needs, Pinterest-based promotions, and design/maintenance of the Magento website

• Owned and operated an eBay store by acquiring inventory, performing market research, and providing excellent customer service to maintain PowerSeller status with 7,000+ transactions and a 100% positive feedback score