• Manage, develop, and execute recurring marketing email campaigns to promote listings to local and other SVN brokers• List acquisition and management• Direct mail programs to promote recruitment and property listings

• Budget, plan, develop, execute, and measure marketing strategy and tactics for Massey Services pest, termite and mosquito service lines to support marketing objectives • Collaborate with other marketing department team members and internal teams including sales, technical and training, operations and purchasing to successfully develop and launch effective marketing programs and campaigns• Measure success of new programs, materials and initiatives and communicate business impact to… Show more • Budget, plan, develop, execute, and measure marketing strategy and tactics for Massey Services pest, termite and mosquito service lines to support marketing objectives • Collaborate with other marketing department team members and internal teams including sales, technical and training, operations and purchasing to successfully develop and launch effective marketing programs and campaigns• Measure success of new programs, materials and initiatives and communicate business impact to internal/external stakeholders• Analyze reporting KPI’s for program adjustments and planning• Continued product, service, and industry education for effective content calendar creation and accurate copywriting• Identify and execute new collateral to support customer communication, brand awareness, internal communications and sales process including content development, writing, messaging, creative design management, print production and roll out• Coordinate and organize events including trade show participation, sales promotions, and large scale (over 2,000 attendees) employee appreciation events• Procurement of branded promotional items to support employee and sales events• Manage content, copywriting, creative development, offers, reporting, and execution for all marketing tactics for responsible service lines including digital ads, website, blogs, landing pages, direct mail, email, print ads, marketing materials and more Show less

• Work with brand managers and department heads in the development and execution of targeted consumer marketing initiatives to promote consumer interest and subscription growth on over 30 publications• Project lead on over $1 million per year of branded premium subscription gifts that drove consumer response, collaborate on product ideas, oversee production and fulfillment and provide campaign reporting• Create and maintain production schedules on large volumes of continuously running… Show more • Work with brand managers and department heads in the development and execution of targeted consumer marketing initiatives to promote consumer interest and subscription growth on over 30 publications• Project lead on over $1 million per year of branded premium subscription gifts that drove consumer response, collaborate on product ideas, oversee production and fulfillment and provide campaign reporting• Create and maintain production schedules on large volumes of continuously running marketing initiatives• Manage proofing and trafficking of corporate consumer marketing programs, review creative and content and ensure all campaign deadlines are met • Develop and maintain effective corporate communications on the execution of marketing initiatives to internal/external stakeholders, agencies, suppliers and departments to guarantee successful project flow and completion• Track department expenses, review and update budgets, provide budget and expense analysis as needed, review and process invoices, resolve issues• Vendor relationship management, negotiation and additional marketing related procurement functions such as purchase order and inventory management Show less

• Plan, design and implement marketing campaigns to include print, outdoor, digital, email and event promotions, provide measurable results and maintain brand integrity • Write and send press releases to appropriate news outlets and trade publications on company achievements and awards• Provide sales staff with visually appealing and content driven marketing materials such as presentations, direct mail and brochures• Manage staff of 5 interns