‣ Manage event administrative requirements and ensure smooth execution of all events‣ Coordinate with all outside vendors to ensure a smooth event‣ Maintain relationship with hosts of events for future business and leads‣ Coordinate and conduct all venue walkthroughs‣ Create sales opportunities by handing initial inquires in a timely manner; sending information packets, writing letters, emails, menus and event proposals to potential clients‣ Update event calendars with tentative and definite business‣ Handle special event orders and communicated information to operations team during weekly meetings‣ Ensured all accounting paperwork is accurate and invoicing and collection of all monies prior to event are handled‣ Targets key relationships with customers directly and through other sources including ABC, CVB, etc.‣ Actively prospect and solicit new and existing accounts to meet/exceed revenue goals through telephone solicitation, conducting outside sales calls, contracting, RFP responses, and written communication ‣ Participate in weekly business review meeting, weekly sales meetings and other sales related meetings, as required‣ Develop and maintain knowledge of market trends, competition and customers ‣ Develop and maintain knowledge of Tres LA Group products and services, sales policies and adhere to those policies‣ Assist clients in finalizing floor plans, timelines and logistics‣ Coordinate staffing and work closely with the operations team to create the most logistical plan for execution. ‣ Network with community to build and maintain positive relationships‣ Attend networking events and local trade shows, participate in sales blitzes and other off-site sales efforts

At Marketwire, I coordinated and managed administration and logistics to support the Marketing team in booking and organizing top events such as NIRI, CIRI, IABC, Social Media World Forum, BlogWorld and BlogWell.• Organized over 90 Domestic and International conference events per year including notable ones such as NIRI, CIRI, IABC, Social Media World Forum, BlogWorld and BlogWell• Booked event space, handled all booth logistics, freight, transportation of booths, arranged food and beverages, ordered supplies and audiovisual equipment, made travel arrangements, and ensured appropriate furnishings and décor (florals, linens, color schemes, etc.) to meet the quality expectations of conference attendees• Aggressively gathered information on each project to achieve quality event productions• Proposed new ideas to improve the event planning and implementation process• Served as a liaison with vendors on event-related matters• Managed on-site production and clean-up for events as necessary• Prepared and managed budgets and provided periodic progress reports to staff directors for each event using self-created spreadsheets• Tracking of event finances including handling all requests and invoicing• Coordinated appointments and scheduling of events on the calendar• Prepared and modified event contracts as requested by Legal• Worked with vendors to create appropriate Marketing tools for each event including collateral and give-a-way items and then ran ROI analyses on these campaigns• Assisted the Marketing team in day-to-day tasks, including pushing updates of the website using Kentico• Post event activities including the collection and management of leads from the Sales staff to Marketin.• Format lead generation spreadsheets from Sales for consistency before entering them into the Marketing database, Marketo

At Baumvision, I was in charge of promotion and outreach and event based sales of Paul Frank, Modern Amusement and Original Penguin, with a focus on the LA and Orange County music communities. Along with these duties, I also managed Domestic and International accounts, inventory and client communications.• Established and improved client communications; maintained ongoing relationship while building new ones; generated leads and initiated sales.• Addressed customer inquiries; interpreted and delivered information; proposed suggestions; identified investigated and negotiated conflicts.• Coordinated, planned and contributed at trade shows and special events including Vision Expo East andWest conferences and the Wood Racquet Classic charity event.• Contacted artist management agencies to create brand awareness by providing eyewear for events and photo-shoots for bands and entertainer including The Killers and the cast of Glee. • Maintained band and artist roster.