Jennifer (Adams) Schaeffer Email & Phone Number

Pottsville, Pa, Us

Proactively create strategies and marketing plans for national and international vendors in the print, ProAV, peripheral and accessories spaceSkills | ExperienceDemonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resource effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Takes ownership where appropriate. Analytical and… Show more Proactively create strategies and marketing plans for national and international vendors in the print, ProAV, peripheral and accessories spaceSkills | ExperienceDemonstrated leadership and team skills – demonstrates ability to deliver strong business results by working collaboratively with both internal and external resource effectively. Utilizes resources effectively to overcome challenges and achieve business objectives. Takes ownership where appropriate. Analytical and problem solving skills – ability to convert analysis into insights, sustainable strategies, and actionable plans. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them. Resourceful at achieving objectives / results despite obstacles. Strong communication and influence skills – clear and motivating communication style including the ability to manage and lead cross-functional teams and agencies to drive decisions that will move the business forward. Ability to present materials and ideas in a concise and effective manner in front of large and small groups. Ability to Inspire others both internally and externally. Results oriented, Data-Driven – focuses not only on what needs to be achieved, but also makes sure that it’s done the right way. Energized by an entrepreneurial environment – not afraid to do things on my own to get things done. Self-reliant / proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results. Show less

• Affiliate Marketing & Communications Director @ Live.Love.Bargains. ~ Promote various products through social media with click rates at over 7k per month ~ Manage conversion rates of products up to 15%• Assist with branding & POS displays for start-up hair salon• Manage content for social media & communications for a daycare/preschool and pre-owned car dealership

• Responsible for marketing strategy, creative development and analysis for two automotive dealerships (websites, email, DM, OOH, TV, radio and social)• Supervised Art Director• Increased web traffic by 5,000 views per month• Directed social media campaigns for $0.18-$1.28 per click• Created email campaigns with 11% open rates

• Educated high schools students on social media marketing, branding, marketing communications, blogging, direct marketing, advertising, social responsibility & diversity, marketing research, public relations and soft skills• Grew program enrollment by 144% through new curriculum and PR efforts• Prepared students for NOCTI. 95% of my students obtained their NOCTI certificate• Assisted students with participation in SKILLS USA (students placed in regional competition)•… Show more • Educated high schools students on social media marketing, branding, marketing communications, blogging, direct marketing, advertising, social responsibility & diversity, marketing research, public relations and soft skills• Grew program enrollment by 144% through new curriculum and PR efforts• Prepared students for NOCTI. 95% of my students obtained their NOCTI certificate• Assisted students with participation in SKILLS USA (students placed in regional competition)• Participated in DECA programs and competitions, having had many students qualify for state competition Show less

• Directed strategy and client projects including communications, public relations, media placement, website development, SEM, SEO, email, digital, direct mail, outdoor, radio and television marketing• Managed creative team• Clients included financial, construction and retail verticals

Reading, Pennsylvania Area

• Developed strategic marketing plans for customer acquisition and retention programs• Oversaw consumer lending-related marketing campaigns across all channels including strategy & creative development and execution (direct mail, online, email, POS, media, etc.)• Administered multi-million dollar marketing budget• Managed B2C and B2B customer cross-sell efforts• Co-Developed and managed a comprehensive retail and small business customer onboarding program with telemarketing… Show more • Developed strategic marketing plans for customer acquisition and retention programs• Oversaw consumer lending-related marketing campaigns across all channels including strategy & creative development and execution (direct mail, online, email, POS, media, etc.)• Administered multi-million dollar marketing budget• Managed B2C and B2B customer cross-sell efforts• Co-Developed and managed a comprehensive retail and small business customer onboarding program with telemarketing, direct mail and email efforts to engage customers early in their tenure to increase products per customer and retention• Responsible for positioning, development, maintenance and accuracy of product collateral for approx. 720 branches • Implemented customer communications, marketing and advertising campaigns for several new retail product launches and large bank mergers• Developed and managed customer retention programs for high value customer segments, resulting in an attrition rate of less than 8% • Leveraged education and experience to mentor other team members on direct marketing • Kept apprised of competitor products, rates and promotions, along with new technology within the direct marketing industry Show less

• Demonstrated the benefits and features of an exclusive, custom-made window, along with other home improvement products• Ranked consistently in the top 3 of a 20-Person Sales Team, with an average sale of approximately $950 per window

• Managed direct mail campaign production for the largest financial customer at Jetson• Successfully executed multiple DM campaigns simultaneously that consisted of hundreds of test cells and 10mm+ records• Provided attentive & detail-oriented customer service on a daily basis

- Managed local marketing efforts including but not limited to print media, billboard advertising, collateral and direct mail- Assisted with the management of various marketing projects, including the creation and implementation of marketing plans- Coordinated the marketing of grand opening campaigns- Provided specialized data reports to Community Office Team Leaders- Responsible for organizing and writing internal and external communications- Monitored advertising materials… Show more - Managed local marketing efforts including but not limited to print media, billboard advertising, collateral and direct mail- Assisted with the management of various marketing projects, including the creation and implementation of marketing plans- Coordinated the marketing of grand opening campaigns- Provided specialized data reports to Community Office Team Leaders- Responsible for organizing and writing internal and external communications- Monitored advertising materials within various geographic markets Show less

- Assisted in promotions for onsite entertainment at the Park and Ampitheatre (meet and greets, press, etc)- Managed onsite radio promotions- Managed week-long safety event at the park (daily events, entertainment, etc.)- Responsible for writing and distributing press releases for entertainment and special events

Master Of Education - Med, Marketing Education

Bs, Business Administration / Marketing; Art Minor

Activities and Societies: Founding campus charter member of Phi Sigma Sigma; Volleyball

High School Diploma, College Preparatory Honors Program