Development and implementation of marketing communication strategies and plans for B2B, B2C and non profit organizations.

• Defined and executed strategy of high-profile marketing, corporate and internal communications, to support agency growth including company acquisition and national footprint. • Established division and processes for agency’s communications strategy and message development. Focused on brand, products/services, vertical markets, channel and strategic partners, and industry analysts. • Established and executed intensive public relations campaign to raise industry awareness. Designed proactive communications program to strengthen relationships with key media outlets. • Developed and maintained internal communications activities and systems • Established and facilitated internal branding education program to ensure brand requirements were executed consistently and to educate employees on the messages and delivery.• Directed the writing, editing, design and production of all of the agency’s marketing materialstations, direct mail and event collateral.)

• Developed company standards and methodologies for project and production management and delivery of full-service interactive marketing solutions. • Direct client services operations, including recruitment, scheduling, training, and professional development. • Implemented company’s operational processes and business practices for forecasting and managing workflow, scheduling, resource allocation and utilization, and revenue recognition.• Responsible for implementing process improvement to ensure scalability with company growth.• Principal liaison with sales and finance teams for defining scopes of work, budgeting, proposal and contract development, invoicing, and management of service level agreements.• Developed department intranet, including content development, information architecture and maintenance.

• Managed enterprise interactive marketing client engagements, ranging from digital branding to technology solution development. • Defined scope(s) of work, service agreements, resource allocations, budgets, and schedules for proposals and contracts.• Managed project roadmaps, resources and budgets, produced project metrics and developed project documentation.• Mitigated project risks with project teams to ensure success in meeting project milestones and delivery dates. • Responsible for resource planning and management of cross-functional development teams comprised of 3 to 10+ internal resources and contractors. • Supervised third-party vendors and partnerships, including product integration and quality assurance.