Jennifer Taylor Email & Phone Number

Ann Arbor, Michigan, United States

Research, compile, write, and edit event listings in a lively and opinionated signature style for a monthly independent journal, of which the comprehensive events calendar is a vital part. Meet strict deadlines. Make editorial decisions. Solicit photographs. Manage two assistants. Assign and edit freelance event reviews.

Oakland, CA

• During my time at this program of the University of California, my role changed from copywriter to content marketing specialist. To aid the organization's transformation from print publisher to integrated digital.
• Update marketing from exclusively outbound advertising to highly specialized content marketing
• Design and manage a high-performing newsletter program in eight practice areas (avg. 200,000 emails a month; 16% open rate, <1% unsubs)
• Plan, write, and execute email nurture streams for prospects, members, and customers
• Research and write case studies, web copy, product descriptions, guidebooks, whitepapers, features and more
• Develop video series (conception, outreach, interviewing, editing, and posting)

Walnut Creek, California

For this boutique water engineering firm (since acquired by Woodard & Curran), I analyzed RFPs from public entities and helped develop strategies to win project bids. I managed, wrote, and edited hundreds of successful sales proposals and presentations on tight deadlines. I also researched and wrote direct mail pieces and web copy to tell compelling stories.

San Francisco, California

For this behavioral health insurance company, I managed, researched, wrote, and edited hundreds of proposals to win public and private-entity contracts, some of them multi-million-dollar. I wrote sales presentations, and served as liaison to clinical departments. I also mentored New Business Analysts and edited their writing.

San Francisco, California

For this national legal news website serving an audience of lawyers and legal professionals, I developed and edited the Career Center, Legal Technology, and Law Student sections. I chose and edited stories from news feeds, writing snappy digests & headlines. I independently proposed and assigned stories to freelance writers, and initiated and managed.