Jennifer Tegan Email & Phone Number

A non-profit organization dedicated to funding research with the highest probability of preventing, slowing or reversing Alzheimer’s disease.

Boston, Massachusetts, United States

Oversee a multi-channel solicitation and stewardship strategy to grow the National Annual Fund Program.

Boston, Ma

Responsible for the strategy and execution to promote and advance the organization’s mission of incorporating books into pediatric care and encouraging families to read aloud together every day. These strategies include digital media management, external and internal communications, inbound marketing, RORPodcast, partnerships with membership organizations, web marketing, social media, and media outreach.Designed and implemented an end-to-end National marketing and communications strategy to raise brand awareness and increase new donors utilizing the following:• Led a complete website redesign and brand refresh• Started digital multi-media paid campaigns with a 95% utilization of Google Ad grant funding• Monitor KPI’s to drive results of campaigns vs. spend• Implemented HubSpot inbound marketing platform to convert new leads into donorsThrough a multi-channel platform strategy, launched new messaging and branding to a network of 40,000 healthcare providers that serve more than 4M children.Oversee all national communications internally and externally, focusing on network strategy, social media, fundraising, print, and digital media. Created multiple cause marketing campaigns, which resulted in building partnerships and collaborating cross-functionally within our network.Implemented organizational Giving Challenges with a focus on multi-channel strategy • Giving Tuesday – increased donations 57% YOY• End of fiscal year challenge – increased donations 49% YOY• Community engagement growth of 30% YOYExecutive producer and Co-Creator of the #RORPodcast, launched in July 2020, Anthem Silver Award Winner, February 2023, RORPodcast

Boston, Ma

Boston, Ma

Developed and led an overall brand strategy and re-design of key deliverables including logo, website, and standards guide Research, write and oversee all aspects of school fundraising program including the Honor Roll of Donors, direct mail solicitations, and email solicitation campaignDesigned and executed first comprehensive, “Giving Challenge” which resulted in $100,000 raised in two days. This challenge grossed the most money raised in one day at BC High Increased Facebook followers from 300 to 9,400 through multi-channel social engagement, and organic reach of contentPioneered Google AdWords campaign that has yielded more than a 20% increase of traffic to website over prior yearEditor of BC High Today alumni magazine published twice a year with a circulation of 16,000 per issueChaired marketing committee comprised of board of trustees and trustee associates from 2014-2016. Branded and over saw the $75Million "150th Anniversary Campaign" integrated communications planManage two staff members Point person for outside print and advertising partners

Milton, Ma

Planned and implemented multi-faceted communications plan for the town of Milton's 350th Anniversary celebration with special emphasis on the Big Event Weekend of Fireworks, parade and town-wide picnic.Communications plan included:Social media outreach with over a 60% increase in Facebook adoption and live twitter updates from events.Designed all marketing pieces which included newsletters and marketing promotional pieces for events.Lay-out and design advertisingPress release creation and tracking

Milton, Ma

Executive Director for an international health care non-profit organization that focused on health care and health education to children and families in Latin American marginalized populations. Fundraising:57% increase in annual fund, with reclaiming 55% lapsed donors from prior year.Special event fundraisingMajor donor stewardshipCreated and implemented company matching gift programs.Marketing & CommunicationsPrepared, designed and composed all marketing materials, newsletters, and email communications.Developed and promoted re-branding effort from organization re-name in 2012.Demonstrate the value of social media to complement traditional multi-channel communications approach.Other Skills & Qualifications:Customer Relations Mangement / database managementBoard developmentFinancial reporting and donor trackingVolunteer managementWeb site management and content creationHighly proficient in MS Office products and Apple software

Milton, Ma.

Managed all internal and external public communications that resulted in over 3000 monthly emails, monthly print newsletter, weekly web-site updates and social media outreach for a 350 person non-profit organization.Managed 11 volunteer committees with information flow, scheduling and events.

Strategic consulting and project management for small web-site design firm. Brand development

Newton, Ma

Responsible for overseeing all aspects of Meeting planning for a fast paced health care education company; that produced over 100 events a year ranging in size from 8-10,000 people.

Ba, Psychology

Social Media Executive Education Series