Jennifer Sharp Email & Phone Number

Holland, MI, US

Grand Rapids, Michigan, United States

Grand Rapids, Michigan

Western Michigan

• Led development, implementation and evaluation of strategic, tactical, and operational customer engagement plans, programs, and initiatives to align with company’s vision.
• Planned and provided leadership for implementation of integrated customer engagement and communication efforts.
• Drove ongoing development of a customer service culture across the organization, supported by effective policy and process frameworks.
• Gathered and solicited content for marketing to ensure a holistic approach to content.
• Brought brand into a mature web presence, including e-commerce and booking system.
• Established and extended brand for entire customer experience, from digital media to indoor signage.

East Lansing, MI

• Drove consistent creative vision by delivering compelling communications products designed to elevate MSU’s reputation, advance its brand, and engage and activate key audiences.
• Led development of innovative and category-leading products across platforms to achieve university goals.
• Ensured integrity and holistic nature of content effectively uniting editorial and design.
• Utilized qualitative and quantitative data to inform approaches to design and to create exceptional user experiences.
• Inspired, managed, and mentored designers and developers to create content and communications products reinforcing brand strategy.

Washington Metro

• Oversaw design and UX for all PBS Digital products: PBS Learning Media, PBS Video, Bento, PBS.org, iOS/Android apps, and OTT experiences.
• Rebuilt Design and UX team, established user-centered design practices and standards.
• Brought UX and Design into the Agile process, and strengthened collaboration between Design, Product and Stakeholders.
• Spearheaded major redesign of PBS.org, updated UX.
• Led complete overhaul of iOS app and Android app, adhering to material design best practices.
• Ushered PBS into OTT space, with stringent templates and guidelines.

Washington D.C. Metro Area

• Brought NPR into the multi-platform age, directed Design and UX for NPR.org, and one of Apple's first news apps for the tablet and phone.
• Created NPR's online brand, consistent with radio brand.
• Built team from scratch and incorporated new Agile process.
• Oversaw Design and User Experience in Digital Media Department.
• Led team of nine, art directed editorial, platform and branding design for desktop, mobile and connected car experiences, guided project work and managed all operational functions for the group.
• Conceived, planned and executed storytelling unconference, focused on Design and User Experience.