Jennifer Tomassi Email & Phone Number

Los Angeles, Ca, Us

Santa Monica, Ca, Us

- Co-created and contributed to casting, writing, and directing for all three seasons of the award-winning docuseries Your Attention Please.- Creative director for Made by Her and Monumental Women campaigns, including animated shorts in honor of Ruth Bader Ginsburg, Marjory Stoneman Douglas, and Coretta Scott King.- Conceived and executed the award-winning PrideFest, Hulu’s first live, online immersive experience.- Creative campaign lead for holidays, cultural and diversity initiatives, elections, and more.- Concepted and scripted original fan-first experiences for Huluween, Pen15, Animaniacs, Hit Monkey, and Helstrom.- Co-led ideation and development for dozens of brand partner and viewer loyalty campaigns.- Creative ally and consultant for diversity advocate Women In Film/ReFrame.- Partner with directors, production companies, animation houses, and media agencies throughout content/campaign development.- Helped launch Solar Opposites, possibly just so I could watch the episodes before anyone else.

Santa Monica, Ca, Us

Los Angeles, California, Us

Ideated brand integrations for network shows and created decks for pitches as part of Fox’s Partnership Development team. Sold integrations included Microsoft, Amazon, GM, and Pepsi. Unsuccessfully lobbied for The Passage to be renewed.

Santa Monica, Ca, Us

Put all my geekiness and pop culture love to use in concepting creative strategy and promos for 'Marvel’s Runaways,' 'Ramy,' 'Shrill,' a certain dragon-centric show from one of our partners, and more. Created on- and off-channel promotions for programming and special events. Collaborated on pitches for content and sponsor partnerships. Contributed to brand tone of voice development. Remained in awe that I was being paid to talk about the television shows I love.

Brooklyn, Ny, Us

Concepted campaigns and product launches, shaped messaging and creative strategy, and served as the on-deck copywriter for miscellaneous word-related needs. Clients included Beats by Dre, U.S. Bank, and Kia.

Los Angeles, Ca, Us

Oversaw creative direction of copy across channels for US and European retail, e-commerce, and B2B. Eventually learned how to spell "alpargata."

Hamilton, Nj, Us

Concepted and wrote scripts for POS videos for a major consumer electronics brand.

Brooklyn, Ny, Us

Concepted TV spots, interactive experiences, and tone of voice for product launches. Clients included Zelle and Hulu.

Los Angeles, Ca, Us

Oversaw copy strategy and creation on five global brands for e-commerce activities. Liaised with department heads and cross-functional designers to align messaging across retail, PR, and marketing efforts. Supervised and mentored five writers. Endlessly debated the merits of using "jean" versus “jeans” versus “denim.”

Beverly Hills, California, Us

Ad hoc e-commerce copywriter for ALO Yoga activewear and sister fashion brands Bella Luxx and Bella + Canvas.

El Segundo, Ca, Us

Concepted TV spots and messaging for athletic wear and shoe divisions. Suppressed jealousy of Kate Hudson’s abs.

Brooklyn, Ny, Us

Client: Apple. The one that loves minimalism and confidentiality agreements.

Los Angeles, California, Us

Researched and wrote content for a series of infographics. Finished ahead of schedule because the client was 100% happy with my work.

Gb

Eloquently oohed and ahhed with a bit of British wit about all the pretty clothes in emails, marketing materials, direct mail, and website content.

London, England, Gb

Helped develop the tone of voice for a new TV channel and wrote the branding video script. Successfully avoided self-harm while concepting banner ads that would appear on the Daily Mail’s site for a scripted reality show.

Brooklyn, Ny, Us

Researched and wrote articles about sustainable farming, making the perfect bolognese, and how to cook in-season vegetables. Made the clients at Knorr happy and was compelled to eat lunch earlier than usual.

Prepared and referenced children’s health FAQs for a new feature on Calpol's website. Learned that the common cold virus can survive on indoor surfaces for 24 hours, so, you know, wash your hands.

London, Gb

Managed YouTube, Facebook, and Twitter accounts for VO5 and Tresemme. Provided creative direction to designers, and researched and implemented ideas for posts. Shot street-style fashion photography for Tony&Guy's Instagram.

London, London, Gb

Created online content and banner ads for Special K products. Was hugged by two of my team members. [biscuitmoments.specialk.co.uk]

London, London, Gb

Crafted product descriptions of fine jewelry in a pre-holiday-break whirlwind.

London, Gb

Created personas and crafted results for market research-based personality quizzes. Composed blog posts, tweets, and Facebook posts to promote quizzes and help launch an app.

Seattle, Washington, Us

Helped establish new brand tone of voice for NFU Mutual and implemented it in website copy and banners. Researched products to help develop new messages.

Hammersmith, England, Gb

Created and edited emails, Facebook posts, blog posts, and web content. Worked across departments to align e-commerce and social media strategies and supervised three freelance copywriters. Followed the Brits’ ubiquitous advice and kept calm and carried on as priorities shifted and projects got scrapped.

Brooklyn, Ny, Us

Composed abstracts for Think with Google revamp. Summarized articles and other online content while working with an established brand voice, character limits, and weekly quotas.

Brooklyn, Ny, Us

Tackled new role for American Express, one of Huge’s largest clients. Developed website and email content that adhered to marketing strategy, legal requirements, and brand guidelines. Collaborated on app and microsite development and supervised two junior copywriters. Almost applied for a card due to complete immersion in the brand.

Amsterdam, North Holland, Nl

Created 500 unique product descriptions for e-commerce site. Wrote about men’s, women’s, and children’s fashions and accessories while incorporating emerging brand personality and SEO guidelines. Squealed “This is so cute!” on a regular basis.

Brooklyn, Ny, Us

Returned to develop more user-friendly articles for second phase of Comcast website overhaul. Partnered with content strategist to streamline existing content.

New York, New York, Us

Crafted detailed vignettes about women's luxury fashions. Researched fabric production and utilized knowledge of garment construction.

Brooklyn, Ny, Us

Developed user-friendly articles for overhaul of Comcast's consumer and B2B websites. Partnered with content strategist to streamline existing content. Reviewed and edited other copywriters’ work. Convinced clients that using “Make sure the power is on” as a troubleshooting tip could be insulting.

New York, Ny, Us

Collaborated on the creative and strategic development of digital and print work for niche brands. Used social media to research customer needs and overhauled website content. Concepted TV spots, apps, and relationship marketing programs.

New York, Ny, Us

Totally ran the show on multiple brands alongside art and account counterparts. Led the creative development of video, interactive, and print media. Dazzled clients and emerged triumphant from the phase in which they wanted everything to be “more sexy.” Ushered multiple campaigns from conception to execution. Developed messages, brand identities, and creative strategies. Delegated assignments and evaluated the work of peers and direct reports.

New York, Ny, Us

Transitioned to copy lead and brand smarty-pants. Performed the duties of a copywriter, but with a little more swagger and a lot more independence. Presented work to clients and trained new copywriters. Created first brand campaign and oversaw all details, from the photo shoot to direct mail iterations.

New York, Ny, Us

Crafted headlines and body copy for sales materials. Concepted ad campaigns. Researched and referenced all copy. Dove into brand details, asked a ton of questions, and was totally that overeager new kid.

New York, Ny, Us

Sweet-talked, needled, bullied, and begged creatives, support services, and account execs. Ran status meetings and wrote creative daily reports the team not only read, but also looked forward to receiving (The odes to Howl and The Silence of the Lambs were especially well-received).

Oversaw creative development and production of advertising photographer’s direct mail campaigns, print ads, and online presence. Negotiated an unprecedented $1.7 million in annual sales. Produced a two-week photo shoot in the British Virgin Islands in less than two weeks. Fired the prima donna talent the client hated.

Bfa, Photography (Art History And English Minors)

Continuing Education, Fashion And Beauty Photography