Jennifer Toth Email & Phone Number

Cranford, Nj, Us

New York City Metropolitan Area

• Day to day licensee account management across various product categories• Served as the gatekeeper of the brand, reviewing all products, materials and content to ensure all align with the brand guardrails, contract terms, and business strategy.• Supplied management with updates on licensee needs, interests, activities, and potential for new product opportunities.• Performed category research, competitive analysis, and trend research for new licensing opportunities.• Analyzed… Show more • Day to day licensee account management across various product categories• Served as the gatekeeper of the brand, reviewing all products, materials and content to ensure all align with the brand guardrails, contract terms, and business strategy.• Supplied management with updates on licensee needs, interests, activities, and potential for new product opportunities.• Performed category research, competitive analysis, and trend research for new licensing opportunities.• Analyzed and evaluated market trends to identify new brand expansion opportunities and implemented them into new product line architectures• Assisted licensees with business needs including brand on-boarding, database training and implementation, forms processing, data gathering and reporting, etc.• Event Planning & Tradeshows: Participated and assisted with the planning and attendance of annual Licensing Summits, Licensing Show, Toy Fair, etc• Highlightso Assisted in the launch of two e-commerce sites for Stan Lee and Bee & Puppycato Supported the creation and management of the Stan Lee Centennial booth at LA Comic Con Show less

• Maintained licensing tracking documents and legal requirements for timely submissions of required documentation• Coordinated necessary approvals for all aspects of the licensed product: including product, packaging, marketing, and more as outlined on the specific contracts• Proactively initiated the submissions and approvals process by working closely with the product and design team to determine sufficient lead time to meet all deadlines• Ensured all submissions and revisions are… Show more • Maintained licensing tracking documents and legal requirements for timely submissions of required documentation• Coordinated necessary approvals for all aspects of the licensed product: including product, packaging, marketing, and more as outlined on the specific contracts• Proactively initiated the submissions and approvals process by working closely with the product and design team to determine sufficient lead time to meet all deadlines• Ensured all submissions and revisions are handed over and that all final assets are distributed to the appropriate parties• Supported the needs of the licensee's creative teams/cross-functional teams by providing necessary licensed assets (i.e. style guides, legal lines, photography, reference materials, etc.)• Managed the coordination of calendars for events and meetings• Communicated with partners to schedule business reviews, status calls, etc.• Aided in preparation of reports and presentations as needed• Coordinated with marketing and retail to support creation of sales and marketing collateral• Responsible for light licensee account management, contributing to business growth in alignment with strategic goals Show less

Greater New York City Area

• Collected and maintained information and materials to support key milestones in the product development process in the toy categories (Video Games / Consumer Electronics / Arcade / Amusement) for key toy partners, including Vtech / LeapFrog, Sakar, KIDdesigns, Pink Fong, Outright Games, THQ Nordic, and Tastemakers.• Analyze forecasts, budget submissions, and point of sale reports to provide reasoning for trends, gaps, and successes.• Negotiate contract and renewal deal points with… Show more • Collected and maintained information and materials to support key milestones in the product development process in the toy categories (Video Games / Consumer Electronics / Arcade / Amusement) for key toy partners, including Vtech / LeapFrog, Sakar, KIDdesigns, Pink Fong, Outright Games, THQ Nordic, and Tastemakers.• Analyze forecasts, budget submissions, and point of sale reports to provide reasoning for trends, gaps, and successes.• Negotiate contract and renewal deal points with both existing and new partners to increase bottom-line revenue.• Generated and submitted creative briefs as needed for the following types of creative projects: the creation of character art/props/logos, style guides, packaging guides, turnarounds, maquettes, and sizzles.• Ensured that licensees receive all necessary creative materials, including property style guides, new art, episodes, scripts, clips to aid in the development process of marketing, retail, standards, and advertising sales teams.• Oversaw creative development of Toys and Packaged Goods licensed products, from concept to production.• Facilitated communication for 30 licensees to develop and improve all marketing materials, including TV commercials, consumer-trade ads, and original animation creation.• Worked closely with the music legal team to negotiate music rights for all relevant products, including the following IPs: Baby Shark, Paw Patrol, and Blue’s Clues & You.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬.• Launched first-ever TMNT video games under the Nickelodeon umbrella, selling over 3M units worldwide across multiple titles, representing approximately $120M in retail sales.• Structured the first PAW Patrol video game deal that generated $30M in retail sales and sold 750K+ units• Exceeded expectations by 10x at the launch of TMNT Arcade 1Up, resulting in first-quarter retail sales of $16M Show less

New York, New York

• Responsible for supporting four executives (SVPs/VPs) on the Consumer Products Licensing Toy Team, including indirectly supporting a team of 20 reporting to the executives.• Assisted executives in all aspects of business: answering phones, setting up meetings, maintaining the calendar, ordering supplies, preparing travel arrangements, creating T&E reports, processing invoices, writing memos, and other miscellaneous office support.• Facilitated departmental operations and maintenance… Show more • Responsible for supporting four executives (SVPs/VPs) on the Consumer Products Licensing Toy Team, including indirectly supporting a team of 20 reporting to the executives.• Assisted executives in all aspects of business: answering phones, setting up meetings, maintaining the calendar, ordering supplies, preparing travel arrangements, creating T&E reports, processing invoices, writing memos, and other miscellaneous office support.• Facilitated departmental operations and maintenance of supplies, including scheduling staff meetings, attending general staff announcements, and keeping track of premium supplies and premium budget. • Coordinated high-profile meetings and assisted in implementing special events, including creating and managing multifaceted invitation guest lists, reconciliation of responses, scheduling, agenda creation, and logistics.• Assisted with presentations, frequently liaising with Research, Brand, and Consumer Marketing to gather materials such as slides and videos for companies.• Organized department-wide staff meetings and coordinated department weekly Strategy meetings with Junior and Senior level staff.• Managed administrative aspects of trade shows and partner meetings, including schedules and agendas for use at key company and industry events, including International Licensing Show, Viacom Partner Summits, and Licensing sales meetings.• Provided support and interaction with all internal/external clients, including key clients Mattel/Fisher Price, Hasbro, Playmates Toys, Funko, Play, TY, and Jakks Pacific.• Facilitated executive tours, which included the presidents of Nickelodeon, Paramount, and ViacomCBS. Show less

• Spearheaded the scheduling of the New York Toy Fair, consumer products licensing industry’s most significant event of the year with over 25,000 attendees, scheduling over 100 meetings for a team of 15, including high-level meetings with partners, arranging travel (car service, hotel, etc.), distribution of necessary documents, and organizing special events (dinners & social activities).• Spearheaded the scheduling of 7 trade show exhibits and meetings, which included up to 170K attendees… Show more • Spearheaded the scheduling of the New York Toy Fair, consumer products licensing industry’s most significant event of the year with over 25,000 attendees, scheduling over 100 meetings for a team of 15, including high-level meetings with partners, arranging travel (car service, hotel, etc.), distribution of necessary documents, and organizing special events (dinners & social activities).• Spearheaded the scheduling of 7 trade show exhibits and meetings, which included up to 170K attendees and up to 120+countries represented• Scheduled 20+ meetings with different retailers and partners over three weeks in California and virtually for spring and fall toy previews, including retailers Target, Walmart, Amazon. Partners included – Funko, Mattel, Just Play, Hasbro, Playmates • Organized annual toy trends presentation with former Hasbro legend and top toy trends consultant Tom McGrath for six years straight, where he provided valuable information to the consumer products teams to create new opportunities.• Led the creation and development of 6 additional trade show exhibits and meetings: o Licensing Expo – 16k attending licensees, retailers, and manufacturers, 5k exhibiting brands and properties, 70 countries in attendance, $280 billion global brand licensing industryo Consumer Electronics Show – 170k attendeeso Nuremberg International Toy Fair – 75k attendees, 123 countrieso Hong Kong Toys and Games Fair – 50k attendees o International Association of Amusement Parks and Attractions – 5k attendees, 100 countrieso Toy Fair Dallas – 3k attendees Show less

Morristown, Nj

• Developed a variety of digital communications strategies for pharmaceutical and biotech companies in branding, social media engagement & calendars, educational videos, multimedia news releases, and digital and print materials.• Assisted with planning and organizing clients’ proactive presence in business/commercial events, conferences, and industry meetings• Supported business development, competitor analysis, research, idea development, PowerPoint presentations, and… Show more • Developed a variety of digital communications strategies for pharmaceutical and biotech companies in branding, social media engagement & calendars, educational videos, multimedia news releases, and digital and print materials.• Assisted with planning and organizing clients’ proactive presence in business/commercial events, conferences, and industry meetings• Supported business development, competitor analysis, research, idea development, PowerPoint presentations, and proposals.• Managed/organized, patient advocacy related events for internal Pharmaceutical and external events (logistics, F&B, A/V, venue sourcing).• Conducted keyword research for clients’ websites using SEO/SEM best practices and boosted web traffic and Google rankings by creating engaging SEO/viral-optimized content.• Ensured each brand maintained its voice on social media networks by targeting the right audience and adopting Hootsuite and Buffer programs to market content effectively.• Evaluated results using Google Analytics and Simply Measured to assess improvement opportunities; created comprehensive reports for clients using Excel and PowerPoint.• Created targeted media lists and editorial calendars, wrote tailored pitches, executed media outreach and client media briefings, drafted press releases, and conducted media monitoring.• Oversaw news release distribution process via Business Wire, PRNewswire, Marketwire, including proofing of final copy, confirmation of distribution channel and timing, and ongoing vendor coordination.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Account lead in support of the Catherine Violet Hubbard Foundation, supporting efforts to raise funds to build an animal sanctuary, including promoting the ASPCA’s nomination of Catherine for their “Kid of the Year” award, which led to an airing of a NBC Nightly News story with Jill Rappaport featuring the Hubbard family Show less

Nutley, Nj

• Provided executive support to Executive Producer and Executive Studio Manager for the Multimedia Communications team and accountability for improving the financial performance of an annual budget of $3M.• Organized, prioritized, and controlled calendars and meeting schedules, including supporting materials to be distributed to staff and Executive Leadership.• Scheduled corporate travel arrangements, local and international, including coordinating rooms, transportation, and catering… Show more • Provided executive support to Executive Producer and Executive Studio Manager for the Multimedia Communications team and accountability for improving the financial performance of an annual budget of $3M.• Organized, prioritized, and controlled calendars and meeting schedules, including supporting materials to be distributed to staff and Executive Leadership.• Scheduled corporate travel arrangements, local and international, including coordinating rooms, transportation, and catering arrangements for large meetings.• Produced over 300 internal videos, internal sales meeting presentations, documentation and playback videos, role play videos for sales teams, product development videos, and town hall/event streaming/recording/documentation. • Collaborated with sales teams to develop and implement marketing and advertising campaigns for clients overseeing the production schedules (TV studio, Final Cut Pro Edit Suites, onsite auditoriums), guiding projects through the entire production & post-production process while communicating status to the client regularly.• Managed the schedules, budgets, and staffing of 150+ multimedia productions per year, multiple projects simultaneously, keeping regular communications with global clients. • Negotiated and maintained freelancer/vendor agreements for over 40 active freelance editors, directors, animators, and producers and coordinating with the legal department.𝐀𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬• Hired crews and controlled cost for national product launches and sales meetings, special events, and town halls, often with budgets over $2M• Re-engineered operations around a team of independent contractors for creative and technical functions, enabling the department to provide agency-quality work at 50% of the cost• Reduced vendor payment cycle time by 78% and increased budget execution accuracy through incremental billing Show less

Nutley, Nj