Jennifer Toth Email & Phone Number

Cranford, NJ, US

New York City Metropolitan Area

• Day to day licensee account management across various product categories
• Served as the gatekeeper of the brand, reviewing all products, materials and content to ensure all align with the brand guardrails, contract terms, and business strategy.
• Supplied management with updates on licensee needs, interests, activities, and potential for new product opportunities.
• Performed category research, competitive analysis, and trend research for new licensing opportunities.
• Analyzed… Show more
• Analyzed and evaluated market trends to identify new brand expansion opportunities and implemented them into new product line architectures

• Maintained licensing tracking documents and legal requirements for timely submissions of required documentation
• Coordinated necessary approvals for all aspects of the licensed product: including product, packaging, marketing, and more as outlined on the specific contracts
• Proactively initiated the submissions and approvals process by working closely with the product and design team to determine sufficient lead time to meet all deadlines
• Ensured all submissions and revisions are… Show more
• Ensured all submissions and revisions are handed over and that all final assets are distributed to the appropriate parties
• Supported the needs of the licensee's creative teams/cross-functional teams by providing necessary licensed assets (i.e. style guides, legal lines, photography, reference materials, etc.)

Greater New York City Area

• Collected and maintained information and materials to support key milestones in the product development process in the toy categories (Video Games / Consumer Electronics / Arcade / Amusement) for key toy partners.
• Analyze forecasts, budget submissions, and point of sale reports to provide reasoning for trends, gaps, and successes.
• Negotiate contract and renewal deal points with… Show more
• Negotiate contract and renewal deal points with both existing and new partners to increase bottom-line revenue.
• Generated and submitted creative briefs as needed for the following types of creative projects: the creation of character art/props/logos, style guides, packaging guides, turnarounds, maquettes, and sizzles.
• Ensured that licensees receive all necessary creative materials, including property style guides, new art, episodes, scripts, clips to aid in the development process of marketing, retail, standards, and advertising.

New York, New York

• Responsible for supporting four executives (SVPs/VPs) on the Consumer Products Licensing Toy Team, including indirectly supporting a team of 20 reporting to the executives.
• Assisted executives in all aspects of business: answering phones, setting up meetings, maintaining the calendar, ordering supplies, preparing travel arrangements, creating T&E reports, processing invoices, writing.
• Facilitated departmental operations and maintenance… Show more
• Facilitated departmental operations and maintenance of supplies, including scheduling staff meetings, attending general staff announcements, and keeping track of premium supplies and premium budget.
• Coordinated high-profile meetings and assisted in implementing special events, including creating and managing multifaceted invitation guest lists, reconciliation of responses, scheduling, agenda creation, and logistics.
• Assisted with presentations, frequently liaising with Research, Brand, and Consumer Marketing to gather materials such as slides and videos for companies.

• Spearheaded the scheduling of the New York Toy Fair, consumer products licensing industry’s most significant event of the year with over 25,000 attendees, scheduling over 100 meetings for a team of 15, including.
• Spearheaded the scheduling of 7 trade show exhibits and meetings, which included up to 170K attendees… Show more
• Spearheaded the scheduling of 7 trade show exhibits and meetings, which included up to 170K attendees and up to 120+countries represented
• Scheduled 20+ meetings with different retailers and partners over three weeks in California and virtually for spring and fall toy previews, including retailers Target, Walmart, Amazon. Partners included – Funko.
• Organized annual toy trends presentation with former Hasbro legend and top toy trends consultant Tom McGrath for six years straight, where he provided valuable information to the consumer products teams to create new.
• Led the creation and development of 6 additional trade show exhibits and meetings: o Licensing Expo – 16k attending licensees, retailers, and manufacturers, 5k exhibiting brands and properties, 70 countries in.

Morristown, NJ

• Developed a variety of digital communications strategies for pharmaceutical and biotech companies in branding, social media engagement & calendars, educational videos, multimedia news releases, and digital and print.
• Assisted with planning and organizing clients’ proactive presence in business/commercial events, conferences, and industry meetings
• Supported business development, competitor analysis, research, idea development, PowerPoint presentations, and… Show more
• Supported business development, competitor analysis, research, idea development, PowerPoint presentations, and proposals.
• Managed/organized, patient advocacy related events for internal Pharmaceutical and external events (logistics, F&B, A/V, venue sourcing).
• Conducted keyword research for clients’ websites using SEO/SEM best practices and boosted web traffic and Google rankings by creating engaging SEO/viral-optimized content.

Nutley, NJ

• Provided executive support to Executive Producer and Executive Studio Manager for the Multimedia Communications team and accountability for improving the financial performance of an annual budget of $3M.
• Organized, prioritized, and controlled calendars and meeting schedules, including supporting materials to be distributed to staff and Executive Leadership.
• Scheduled corporate travel arrangements, local and international, including coordinating rooms, transportation, and catering… Show more
• Scheduled corporate travel arrangements, local and international, including coordinating rooms, transportation, and catering arrangements for large meetings.
• Produced over 300 internal videos, internal sales meeting presentations, documentation and playback videos, role play videos for sales teams, product development videos, and town hall/event.
• Collaborated with sales teams to develop and implement marketing and advertising campaigns for clients overseeing the production schedules (TV studio, Final Cut Pro Edit Suites, onsite auditoriums), guiding projects.

Nutley, NJ