Jennifer Nichols Email and Phone Number

I have a passion for creating opportunities for consumers, fans, influencers and media to engage and connect with a product and brand through organic, interactive personal experiences. Throughout my career I’ve had the privilege to direct a host of successful product launches, experiential events, media showcases, sponsorships, lifestyle and brand activations. I began my career in broadcasting, managing promotions and events for radio stations in Dallas, Spokane and Seattle. I moved from radio to newspaper where I directed marketing activities for the launch of the SeattleTimes.com website. I then began my career in the video game industry with Nintendo and then Xbox with a focus on consumer promotions, strategic partnerships, music marketing and sponsorship activation.I moved to a consultant role, working on consumer marketing projects, managing the Xbox 360 national sampling tour, as well as creating and executing consumer experiences for Xbox at the People’s Choice Awards, the American Music Awards and the Grammys. Other projects have included work with the Microsoft’s Premium Mobile Experience team and Electronic Arts Canada.After returning to Microsoft full time to lead experiential efforts with Windows Phone, I transitioned back to Xbox, and now lead the Xbox Event team where I manage industry events, media showcases, product launches, regional events, convention center activations and global consumer programs to engage interaction and drive demand for Microsoft Gaming ecosystem, with a focus on accessibility and sustainability through hybrid activations to bring experiences to life for consumers both digitally and physically.Specialties: Digital Experiences, Experiential Marketing, Event Management, Accessibility, Convention Center Activations, Consumer Promotions, Video Game Marketing, Lifestyle Marketing, Music Marketing, Ideation, Vendor Management, Agency Management, Logistics, People Management, Strategic Partnerships, Mobile Marketing, Consumer Packaged Goods.