Row House is the first to bring rowing-based group fitness classes to market delivering high-energy, music driven group classes combined with rowing intervals and floor-based strength exercises for the ultimate All-in-One, low-impact, cardio enhancing, full-body strength workout for all fitness levels. Rowing is one of the fastest growing fitness modalities in the country and Row House has over 100 locations open nation-wide. Learn more at www.therowhouse.comWe are proud to be one of the amazing brands owned by Xponential Fitness: www.xponential.com

Delivering strategic integrated marketing solutions to innovative and disruptive companies with a focus on clean tech & health tech start-ups. Clients include Advanced Microgrid Solutions, Alkalign Studios, Energetic Insurance, Fiskal & Sage Intacct. The word "Jenga" means "to build". As an accomplished marketer with a diverse and extensive background, I help companies build great marketing strategies that deliver results.

Led channel sales and marketing with a focus on increasing growth, creating operational efficiencies, and cost reduction for this leading US provider of solar energy services. Oversaw 20 multifunctional professionals in all aspects of new business development. Established / maintained reporting processes, data analytics and methodologies to enhance pipeline visibility and improve performance management. Channel partners include: Direct Energy, Schneider Electric, Ecova, Tradition Energy & National Strategies Inc. > Standardized and optimized strategic channel partner program that ultimately generated qualified commercial sales leads contributing to >70% of booked business. > Expanded channel program to include 22 new partners in first year increasing sales pipeline by 20%. > Consolidated and built alignment of inside sales, channel and marketing areas business objectives. . > Renegotiated key partner contracts lowering COA and increasing SQLs

Lead product marketing functions and grew new and existing channels to increase awareness, booked business and territory expansion while lowering COA. Channels included Home Depot, Best Buy, Honda, BMW, Tesla, DirecTV, AT&T, Nest, Bank of America, Westfield, Toll Brothers, Shea and more. Created high-producing omni-channel push and pull marketing campaigns including email, social media, video, PR, events, case studies, digital, retail and co-marketing promotions. > Tripled residential leads YOY and generated over 40% of all residential solar leads. > Grew Best Buy channel to 2nd largest retail partnership going from 13 to 200+ stores in less than 2 years.> Expanded mall kiosk channel program from 10 to >100 locations in under one year. > Doubled national events each year. > Negotiated and launched DirecTV and AT&T partnerships to include on- and off-line demand-generation. > Spearheaded integrated marketing strategy for the New Homes channel through B2B/B2C solutions for major builder partners. > Awarded prestigious “One Team One Dream” award in 2014 for outstanding team performance and business development.

Defined / implemented leading-edge partner sales enablement program and support platform for this national shopping source for health and supplemental Medicare plans. Led three professionals in all aspects of channel development, partner integration and ongoing sales support. Worked with top tier and Fortune 500 accounts.Conceived / administered company’s first customer roundtable, achieving 80% attendance and successfully delivered on-time and within budget. Generated and distributed first partner newsletters which provided list management, analytics and CRM tool selection. Promoted value proposition through partner-facing communications and events; established first-gen partner resource center to stimulate company solution sales.

> Lead the creation and development of all wholesale partner communications and collateral including newsletter, website, and all new and updated product release documentation. > Partnered with product team to create all product materials including data sheets, white papers and presentations. > Controlled partner communication schedule, release cycles and Salesforce database.> Lead marketing and communications partner for sales and senior leadership.

Lead the go-to-market strategy to increase credit card holders, shopping network members and purchases, and member loyalty. Redesigned consumer website, yielding more effective SEM, increased membership growth and program usage. Developed direct marketing and email campaigns, growing member acquisition, brand awareness, web traffic & transactions.

Provided marketing communications, graphic design and project management consulting services to nationwide clients including Abbot Vascular, Fallick Insurance Services, Intuit, San Francisco Exchange Company, DPR Construction, and Museums of Los Gatos.

Designed creative materials for online / offline marketing and promotion. Created and maintained corporate identity and brand images. Developed integrated communications plans; designed / created marketing collateral and assisted in developing strategic message points. Managed and coordinated all direct mail, print production, photo shoots, trade shows and events.

Lead internal graphic design team in creating marketing and sales collateral for range of audiences including consumers, physicians, providers, agents and employer groups. Created launch collateral for mylifepath.com - the the first health insurer website offering members access to health information and personalized benefit information at one convenient spot.