Jennifer Wetherbee Email & Phone Number

Doylestown, Pennsylvania, United States

I specialize in creating visually appealing and user-centric websites tailored to meet the unique needs of each client. My role involves direct interaction with clients to understand their vision, goals, and requirements, ensuring that the final design aligns perfectly with their brand identity and business objectives.

New York City Metropolitan Area

• Designed seasonal updates and new product launches on the website, including homepages, landing pages, and promotional materials, through collaborative efforts with Marketing, Merchandising, and Business teams.
• Created engaging social media content, encompassing both organic posts and paid ads tailored to our target audience and adhering to platform-specific best practices.
• Crafted daily email marketing campaigns under tight deadlines, aligning with our brand's aesthetic and marketing goals, which increased audience engagement and drove conversions.
• Collaborated with the photography team on photoshoots, generating targeted content for specific product promotions and marketing initiatives.

Greater Philadelphia Area

• Designed both e-commerce and marketing websites including site launches, redesigns, landing pages and monthly editorial features for a variety of clients.
• Developed engaging social media content, including organic posts and advertisements, to enhance brand presence and audience engagement.
• Created marketing and transactional email campaigns to increase customer engagement and conversion.
• Clients Include: Esteé Lauder, David’s Bridal, Material Wrld, BeautyBooked, SkinCeuticals, Scholastic, The Melt, David’s Cookies, DirecTV, & NEJM

New York City

• Lead the creative direction and launches of international e-commerce websites in the U.S., Japan, and China.
• Created seasonal website updates and new product launches, social media content, marketing emails and online advertising in collaboration with the Marketing, Merchandising, and Business teams.
• Managed and art directed members of the creative team while offering mentorship and career guidance.
• Art directed product photography for digital marketing, focusing on visual consistency and maintaining brand excellence.

Greater New York City Area

• Designed and maintained the e-commerce website, site redesigns, editorial features, emails, and promotional microsites.
• Seamlessly integrated Ann Taylor's print campaign materials through seasonal website updates and new product launches while maintaining brand integrity.
• Managed a range of projects within our creative team, providing guidance and creative direction to a team of designers, developers, and copywriters.
• Directed fashion and product photography, including art direction, location scouting, model casting and collaborated with styling and photography teams.

Bachelor Of Fine Arts (B.F.A.)

Fine And Studio Arts