• Oversee creative team and resources• Responsible for company-wide creative process, quality of output, best practices for customer journeys, personas, etc.• Define and refine creative process across accounts, from beginning to end• Aid in management of pricing and scoping to clients for creative needs• Responsible across all formats: digital, email, direct mail, search, paid social, web, print, etc.• Participates in/contributes to new business pitches• Hire, develop, mentor, train new creative talent• Develop performance metrics for reporting, lead generation targets, etc.

- Manage business finances, including paying vendors and suppliers for products services rendered.- Generate new ideas with limited direction and varied internal client needs.- Design graphics for logos, websites, print layouts, direct mail advertising, etc...

Develops and presents strategic recommendations for the creative content in marketing programs.Is responsible for:• Gathering key data and research to be used in the development of creative strategy.• Knowing the Client’s brand and ensuring strategies are both productive and generate client satisfaction.• Building a culture of calculated risk-taking, one which accepts and learns from both wins and losses.

- Meet deadlines by proactively managing individual and team tasks.- Gathered and reviewed customer feedback to improve operations.- Engaged employees in business processes with positive motivational techniques.- Worked with internal clients to determine strategy and design for annual marketing campaigns.- Directed and coordinated marketing activities and policies to promote products and services.- Mentored new members of design staff during onboarding.- Analyzed business developments and monitored market trends.- Collaborated with designers and account executives to market products and services.- Identified value propositions and key messages for marketing campaigns.- Built strategic alliances with account executives that resulted in clear communication.- Evaluated staff performance against expectations.- Monitored weekly, monthly and quarterly achievement goals.- Monitored participant workflow and behaviors throughout the training process.- Conducted one-on-one tutoring sessions for new employees.- Administered performance reviews to evaluate each participant’s progress.- Used a variety of assessment tools and strategies to improve instruction methods.- Preserved the branding standards of assigned accounts.- Learned new software packages in addition to traditional art methods.- Researched industry trends and evaluated competitive products.- Managed technological considerations to meet defined goals.- Designed graphics for websites, logos and promotions for marketing purposes.- Interfaced with the art director, designer, production manager and print producer.- Carefully prepared all design layouts into prepress files for offset, web and digital printing.- Assessed employee performance and developed improvement plans.- Resolved escalated customer issues in a timely manner.- Created marketing materials.

- Designed advertisements, tradeshow banners and signage from concept through completion.- Designed art and copy layouts for direct mail advertising material.- Developed design deliverables that differentiated and functioned on-brand and on-strategy.- Designed new visual peices to effectively convey concepts and messaging.- Worked with internal clients to determine strategy and design for annual marketing campaigns.- Mentored new members and managers of the design staff during onboarding.- Researched current and emerging art and graphic design technologies.

- Collaborated with real estate clients to ensure style consistency with other marketing materials.- Translated client ideas into compelling visuals for media outreach.- Worked with internal clients to determine strategy and design for annual marketing campaigns.- Generated new ideas with limited direction and varied internal client needs.- Researched current and emerging art and graphic design technologies.- Designed art and copy layouts for direct mail advertising material.- Designed advertisements, tradeshow banners and signage from concept through completion.