Jennifer Gutierrez Email and Phone Number

Serve as a strategic technical partner, evaluating operational processes and applications to drive innovative business solutions. Provide key insights and resources that promote a culture of technology adoption and continuous improvement across the organization. Collaborate with stakeholders to assess unique business requirements and recommend tailored solutions that effectively address challenges and enhance customer outcomes.

Led a project team in developing a user experience design information portal, showcasing curated content samples for enhanced engagement. Collaborated with external vendors to configure and customize styles aligned with user interface design principles. Created prototypes based on input from subject matter experts, integrating Google Analytics for comprehensive metrics review and reporting. Coordinated user testing and managed website release, spearheading a communication strategy to drive engagement with portal content. Developed and implemented a social media plan to promote services and resources effectively. Acted as the technical expert in resolving application issues and optimizing functionality.

Led the development of marketing campaigns, communication plans, and outreach initiatives to elevate visibility of library information resources and services. Oversaw content management for the Digital Library website to ensure alignment with marketing and outreach objectives. Utilized website analytics and metrics to assess and achieve strategic benchmarks. Designed and implemented targeted marketing programs to attract new and retain existing customers. Spearheaded the creation and publication of a monthly newsletter. Developed comprehensive online training programs. Established team standards, processes, and best practices for content management, publication, and document archiving.