Jen Nilsson

Jen Nilsson Email and Phone Number

Freelance Writer + Content Creator + Editor + Storyteller +I write for destination marketing organizations & brands that are committed to sustainability & community. @
Jen Nilsson's Location
Portland, Oregon Metropolitan Area, United States
Jen Nilsson's Contact Details

Jen Nilsson work email

Jen Nilsson personal email

About Jen Nilsson

Consider me your storyteller. I am the ghostwriter behind the CEO, the creator behind the content, and the traveler behind the guide. Wordsmithery is my jam.In the past decade, I’ve written words for governors and White House dwellers, and I’ve navigated the complicated corridors of Homeland Security and the far-flung corners of the travel industry. (I like to say that I went from terrorism to tourism. See what I did there?)A director of tourism for the great state of Illinois, I oversaw a $62-million budget and led the overall PR, marketing, and advertising efforts for Enjoy Illinois both domestically and abroad. Perhaps most importantly and definitely most irreverently, I introduced the groundbreaking #MiniAbe campaign that led to back-to-back years of record breaking visitor numbers and earned two AdWeek "Ad of the Day" nods, the Tourism Mercury Award Winner for Best Social Marketing Campaign, and the Tourism Mercury Award Winner for Best Television Advertising Campaign.Most recently, I’ve gone out on my own, favoring the freedom of freelancing for clients who make a difference in this great world of ours. I look for destination marketing organizations and brands who are committed to sustainability and dedicated to enhancing the quality of life in their communities.When I’m not practicing wordsmithery for others, I am revealing the person behind the pen on lensofjen.org and on medium.com/@lensofjen, and I really do mean revealing. I write about love and loss, and how I am learning to live and love again after losing my partner to cancer.

Jen Nilsson's Current Company Details
The Lens of Jen

The Lens Of Jen

Freelance Writer + Content Creator + Editor + Storyteller +I write for destination marketing organizations & brands that are committed to sustainability & community.
Jen Nilsson Work Experience Details
  • The Lens Of Jen
    Founder, Brand Strategist And Writer
    The Lens Of Jen Oct 2015 - Present
    Portland, Oregon Metropolitan Area
    Freelance writer and blogger at the lensofjen.org. I write travel guides, website content, and RFP responses for DMOs. I create content for brands that are committed to sustainability and community.
  • Adara, Inc.
    Director, Destination Analytics
    Adara, Inc. Mar 2017 - Jun 2018
    Greater Chicago Area
    ADARA’s solutions provide enhanced analytics to gain insight into the consumer purchase journey and future demand trends, allowing the exploration of untapped opportunities to increase market share and visitation.
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  • Mbuy (A Mediaocean Company)
    Business Development Director
    Mbuy (A Mediaocean Company) Mar 2015 - Mar 2017
    Greater Chicago Area
    MBuy is the leading everychannel media partner. MBuy combines everychannel expertise, superior service, and the industry’s best technology to give advertisers the power to connect with consumers through the entire purchase lifecycle. As a division of Mediaocean, MBuy partners with clients to guide them through the entire campaign lifecycle to deliver successful media executions. We know there’s no one size fits all solution and we customize our plans to fit your business needs. Our holistic approach ensures that we plan across the entire media spectrum to capture the value of truly cross-channel media and develop the right mix for you and your brand.
  • Illinois Office Of Tourism
    Director
    Illinois Office Of Tourism Oct 2012 - Feb 2015
    Greater Chicago Area And Springfield, Illinois
    Led the $35-billion Illinois tourism industry, guiding overall marketing, advertising and public relations efforts designed to attract domestic and international travelers. Oversaw a $62-million budget, directing four large advertising, public relations, multi-cultural and media buying agencies. Oversaw international trade efforts, including expansion into new markets. Key Contributions:Spearheaded innovative #MiniAbe campaign, contributing to three consecutive years of record-breaking visitors and all-time highs in visitor spending and hotel-motel tax revenue.Increased budget by $11 million, by working with legislators and the governor’s office.Expanded international marketing efforts, entering the Japanese and Chinese markets.Served as the face of Illinois tourism, traveling statewide to give presentations, provide print and television interviews, and participate in industry panels and events.
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  • Us Department Of Homeland Security
    Director Of External Engagement, Office Of Intergovernmental Affairs
    Us Department Of Homeland Security Aug 2011 - Sep 2012
    Washington D.C. Metro Area
    Served as a presidential appointee at DHS headquarters. Traveled with the Assistant Secretary of Intergovernmental Affairs, writing speeches and talking points. Created and implemented outreach strategies to the nation’s mayors and governors. Key Contributions:Served as DHS liaison to the White House for the President’s Task Force on Puerto Rico. Planned a trip of top-level delegates to Puerto Rico to address safety issues.Coordinated communication during Hurricane Irene to ensure that city and state emergency managers had up-to-date information from DHS and the White House.
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  • Office Of Illinois Governor
    Washington Director
    Office Of Illinois Governor Feb 2010 - Aug 2011
    Washington D.C. Metro Area
    Served as Gov. Pat Quinn’s liaison to the Illinois congressional delegation, the National Governors Association, federal agencies and the White House. Secured support for state legislative priorities at the federal level and interpreted the financial impact of pending national legislation on state agencies and constituents. Strategized outreach and engagement plans to secure more federal funds for states.
  • Office Of Illinois Governor
    Director Of Scheduling And Advance
    Office Of Illinois Governor Jan 2009 - Nov 2010
    Developed a scheduling and advance system for Gov. Pat Quinn during his transition from Lt. Gov. Led a four-person team that effectively planned and executed all press conferences, meetings and events. Worked closely with senior staff to keep all events crisp, organized and message consistent.
  • Presidential Inaugural Committee 2009
    Media Logistics Coordinator
    Presidential Inaugural Committee 2009 Dec 2008 - Jan 2009
    Washington, Dc
    Served on media logistics team responsible for planning press for the Presidential Inaugural Parade.
  • Obama For America
    Press Advance
    Obama For America Sep 2008 - Nov 2008
    Planned and staffed campaign rallies and events across the United States for the Obama for America press advance team. Worked in a high-pressure and deadline-driven environment to coordinate all logistics for local and traveling press at both large crowd events and surprise stops at local diners.
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  • Office Of Illinois Lt. Governor
    Director Of Intergovernmental Affairs
    Office Of Illinois Lt. Governor Jan 2006 - Sep 2008
    Greater Chicago Area
    Responsible for creating and maintaining overall message through press releases, letters to the editor, website content and YouTube video stories. Developed and maintained relationships with local reporters. Planned and staffed trade missions to Poland, Germany and Israel. Served as liaison to the Chicago Consular Corps and the National Lt. Governors Association.
  • Towers Productions
    Associate Producer
    Towers Productions Sep 2005 - Dec 2005
    Greater Chicago Area
    Worked on National Geographic’s two-hour documentary “Inside Hurricane Katrina,” and A&E Television Network’s one-hour biography of Sen. Barack Obama. Responsible for fact checking, pre-interviewing, locating footage, evaluating overall content, and tracking and maintaining budget.
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  • Northwestern University
    Graduate Student Intern
    Northwestern University Sep 2004 - Aug 2005
    Washington D.C. Metro Area
    Covered Capitol Hill for the CBS affiliate in Monroe, La. as part of the Medill News Service. Duties included reporting, writing and editing news packages on deadline. Served as WTOP Radio intern.
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Jen Nilsson Skills

Crisis Communications Video Production Grassroots Organizing Public Speaking Policy Analysis Tourism Marketing Press Releases Media Relations Event Planning Networking Tourism Management Legislative Relations Political Science Government Speech Writing International Relations Destination Marketing International Marketing Advertising Coalitions Travel And Tourism Fundraising Media Planning Mac Public Policy Content Strategy Marketing Nonprofits Editing Policy Community Outreach Ap Style Journalism Social Media Marketing Final Cut Pro Public Affairs Camera Public Relations Strategic Communications Politics Marketing Strategy Adobe Creative Suite Political Campaigns Leisure Travel Grant Writing Legislation Analysis Avid State Government Storytelling

Jen Nilsson Education Details

Frequently Asked Questions about Jen Nilsson

What company does Jen Nilsson work for?

Jen Nilsson works for The Lens Of Jen

What is Jen Nilsson's role at the current company?

Jen Nilsson's current role is Freelance Writer + Content Creator + Editor + Storyteller +I write for destination marketing organizations & brands that are committed to sustainability & community..

What is Jen Nilsson's email address?

Jen Nilsson's email address is jh****@****ail.com

What is Jen Nilsson's direct phone number?

Jen Nilsson's direct phone number is +131233*****

What schools did Jen Nilsson attend?

Jen Nilsson attended Northwestern University, Western Washington University, The University Of Chicago.

What skills is Jen Nilsson known for?

Jen Nilsson has skills like Crisis Communications, Video Production, Grassroots Organizing, Public Speaking, Policy Analysis, Tourism Marketing, Press Releases, Media Relations, Event Planning, Networking, Tourism Management, Legislative Relations.

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