Jenn Jost Email & Phone Number

Seattle, Washington, United States

https://www.razorfish.com/work/bank-of-the-west/

Seattle, Washington, United States

• Plan, execute, manage, and report on full-funnel B2B and B2C media campaigns across Facebook, LinkedIn, Twitter, and display partners.
• Serve as the primary day-to-day client contact and foster strong working relationships with clients, the creative team, and publishers to facilitate seamless and timely execution of campaigns
• Craft strategic media plans and targeting approaches to ensure campaign goals are met
• Build social campaigns on Ad Managers (Facebook, Twitter, and LinkedIn) and set up all ad creative, copy, and tags
• Analyze and deliver campaign performance trends to clients weekly
• Construct and present performance recaps after campaign completion with a focus on identifying learnings for future efforts

Seattle, Washington

• Planned and managed paid media campaigns for Nike across direct response and brand experience initiatives on Facebook, Twitter, LinkedIn, Snapchat, Reddit, display, and OTT.
• Develop, execute, and manage digital paid media planning and buying for social, display, and OTT campaigns
• Advocate and negotiate budgets and media on behalf of the client
• Determine campaign success based on reporting metrics
• Develop media insights and recommendations for future initiatives based on past campaign performance and emerging trends research
• Seek out and vet emerging platforms, partners, and trends to test in upcoming campaigns

Seattle, WA

• Implemented and executed cross-platform campaigns with a focus on social media for Nike’s direct response efforts and provided daily campaign maintenance via performance optimizations.
• Planned, activated, and managed digital media campaigns based on client objectives, consumer insights, and market research
• Leveraged multiple platforms to create a strategic, full-funnel media presence for clients
• Generated RFPs and managed responses
• Conducted campaign optimizations to test assets, placement types, and audiences
• Streamlined the internal team’s planning and actualizing process by developing a planning grid in Excel to organize, track, actualize, and forecast campaign budgets

Seattle, WA

• Worked as an extension of Target Media Network to monetize Target’s retail site.
• Collaborated with Senior Media Planners to respond to RFPs and develop customized ad campaigns on Target.com
• Utilized media planning tools (comScore, MRI, Pathmatics) to generate data that drove key insights and strategies for clients
• Built prospecting presentations for Account Executives that highlighted Target’s unique value
• Generated campaign performance analysis, including delivery/pacing and optimization recommendations

Tulsa, OK

Tulsa, OK

• Developed monthly SEO reports by using Google Analytics
• Edited briefs, websites, and presentation materials before presentation and launch
• Conducted client and industry research
• Assisted in back-end web development through WordPress
• Developed travel itineraries for brand planners

Tulsa, OK

• Conducted sales lead research to grow the potential client database
• Developed training videos and written tutorials for new hires
• Streamlined the sales lead research process which was adopted by the marketing research team
• Handled Salesforce organization and management of clients