Senior Copywriter & Content Strategist - Campaigns And Content
Current Collaborate with cross-functional teams, including product marketing, sales, and SMEs, to develop comprehensive content strategies that support product updates, new releases, and marketing campaigns, shaping brand voice and tone across all channels Lead the creation of long-form nurture content, including white papers, case studies, and in-depth e-books, designed to guide prospects through the sales funnel and support lead generation efforts as well as technical assets for end users to fully leverage their SolarWinds solutions Develop strategic lead generation content for multiple stages of the buyer journey, aligning with campaign goals to engage and convert prospects into qualified leads, driving measurable results for sales teams Support campaign development by crafting targeted content that fuels demand generation and increases visibility, contributing to overall campaign success and pipeline growthInterview SMEs and company executives to produce thought leadership and technical content, including bylined articles, speeches, and talking points that position SolarWinds as an industry leader Maintain and enforce brand guidelines across all communication channels, ensuring consistency in tone, style, and messaging throughout the organization Create video scripts, C-suite speaking prompts, and content for webinars and virtual events, driving customer engagement and supporting marketing initiatives through multimedia content