Jennifer Greene Email & Phone Number

Escondido, Ca, Us

Palo Alto, California, Us

Define & implement a tiered launch strategy that addresses needs across the product, customer success, sales, and marketing organizations. Support the sales & customer success teams with necessary training & enablement materials, including the creation and necessary updates for sales materials such as one-pagers, sales deck talk tracks, and more. Ensure competitive intelligence data is current & accessible. Collect & distill product feedback in partnership with our UX researcher into actionable marketing, sales, and CS directives. Prepare for & manage analyst briefings Conduct research on product usage to influence & optimize marketing strategiesCoordinate product usage campaigns in collaboration with UX teamMaintain and update (as needed) messaging & positioningManage the development & implementation of in-app messages, banners, and product tours to enhance user onboarding & engagementConduct product-based customer research to provide recommendations to increase adoption

Hem, Hauts-De-France, Fr

With the VP of Marketing, I define go to market strategy, global launch planning, PR, and support digital marketing and event objectives. I also lead sales enablement for product updates and new features.After Hornetsecurity acquired Vade in early 2023, they eliminated all US marketing positions including my own. - Created a tiered launch process that standardized marketing, sales, and product activities as appropriate- Led global launch of a new add-on for Vade's flagship product - Manage PR for multiple regions, including France & Japan, to coordinate global launches and awareness- Communicate project deliverables & updates with C-suite and senior executives- Building a global sales enablement program, including threat intelligence, product updates, and utilizing digital content - Develop a dedicated channel partner enablement program - Maintain channel partner enablement content, including white papers, data sheets, presentations, and more- Review all global messaging for events, website, and press - Manage one direct report

Remote, Us

I supported the Director of Product Marketing with persona creation, GTM strategy, and leading launches. I was impacted by a non-performance based 30% reduction in force in March of 2023. I developed messaging, marketing strategy, and a cross-functional launch plan for multiple product launches. In this role, I branched out to become a de-facto project manager, leading launch meetings, setting deadlines, and helping coordinate cross-functional preparation for large, organization-wide updates and changes.Primary responsibilities centered around Go-To-Market launches and product releases, including persona development, competitive analysis, and messaging. Partnered with Product Operations Manager for a holistic approach to org-wide launches, providing updates and reporting to the Senior Leadership Team and stakeholders. Accomplishments: - Developed a scalable launch framework adopted by entire Product Marketing team, including slide deck, hybrid waterfall/agile project management in Asana, and resource repository in Confluence- With cross-functional team, created & implemented first formal release notes process- Lead project for complete business model & pricing update, largest project in org history - Built library of key insights from calls using Gong, pulling direct customer and prospect quotes to help validate persona research

Primary resource for sales enablement, messaging, and website management. Manage marketing vendors, contracts, web-related projects, as well as lead marketing team of 3. Drafted GTM plan for Q5id Guardian, including identifying markets, competitors, and defining strategies for regional vs national launches. Accomplishments: - Designed studies for persona mapping & sourced vendors to conduct research - Revised & updated product messaging for investor prospectus & business plan- Wrote company’s first data sheets & implementation guide for core product- Overhauled positioning, messaging, and strategy under tight deadlines with lead Product Manager

San Diego, Ca, Us

Accomplishments include: - Overhauling content marketing strategy to reverse poor search rankings- Search engine optimization strategy & execution - Consistent week over week improvement of organic search performance - Increasing social media traffic by 87% through updated social media marketing strategy - Creating email nurturing campaigns, which doubled active leads from digital marketing due to re-engaging cold leads- Webinar campaign development & execution - Website maintenance - Development of landing pages, new web pages, & website

San Diego, California, Us

Accomplishments:- Project Manager for full site rebranding; project completed 2 weeks ahead of schedule- Project Manager for launching AoPS News, our digital magazine/content resource repository- Content Manager for AoPS News, Email Marketing, & all PPC campaigns - Since launch of AoPS News, increased ranked keywords by nearly 40,000 in just over 3 months - Improved average email open rates to a consistent 25% or better - Implemented custom instances of Google Tag Manager & Enhanced Ecommerce- reduced average Cost per Acquisition for PPC-acquired leads to an all time low- Set up custom data reports using Data Studio to monitor local performance for AoPS Academy learning centers, specific campaign performance, as well as key site or product actions as requested by upper management

Boutique marketing agency focusing on B2B content marketing, with an emphasis on inbound lead generation and utilizing social media effectively. I created strategies for content, social media, sales enablement, and email marketing, and managed a small team of dedicated contractors as well as a handful of trusted vendors to execute. Manage complex marketing automation platforms, developing custom automation flows and nurturing campaigns to support sales initiatives. Accomplishments: - 150% increase in digital lead generation in 6 months (3PL company) - 200% increase in digital lead generation in 12 months (SaaS Company, logistics) - Cost Per Lead Acquisition decreased 628% in 12 months (SaaS Company, logistics)- Over 900% increase in social media generated leads (log home manufacturing company)- 20% increase in top of funnel lead generation + 5% increase in customer acquisition through digital sales funnel (Telecom Expense Management)

• Utilized YouTube videos to drive a strong brand presence, resulting in YouTube adding an average of 8% increased website traffic each month.• Increased YouTube subscriptions from 1,000 to over 32,000 in less than 2 years – over 6.3 million views• Updated and streamlined newsletter content and appearance, resulting in a 57% increase in subscribers in one year• Managed multiple Facebook advertising campaigns simultaneously, average ad performance above 95% of similar ads. • Through the use of customer personas, increased ad engagement by 54% in one month. • Solely responsible for Instagram account creation and maintenance, accruing over 5500 fans. • Actively monitored brand image and created brand ambassadors, resulting in a 100% satisfaction rate of any customer transaction I was directly involved with.

I managed small teams, ensuring that animals were cared for and cages were kept clean and to the highest standards. Sales steadily rose by 7 to 12% under my management, and my team was always either 1st or 2nd in all sales competitions between stores. Pioneered events that became templates to be utilized at all retail stores, with average attendance either at capacity or above capacity due to a combination of print and digital marketing.

I was responsible for ensuring animals had a high standard of living, as well as ordering supplies for the store. In addition, on weekends I was acting Store Manager, and in charge of a total of 6 staff members over the weekend. I also handled all shipping quotes, animal shipping scheduling requests, and other email questions for our growing online shipping business.

Education record

Education record