Jennifer Plotkin Email & Phone Number

Fullerton, CA, US

Rosemont, IL, US

New York, New York, US

New York, New York, US

Chicago, Illinois, US

• Increased revenue by +50% for DTC & Amazon. Full digital P&L ownership, drove budget development, product launch forecasting, and ensured profitability.- Led digital product roadmap to deliver best-in-class features.
• Grew subscriber base +68% with recurring revenue accounting for 70%+ of the business.- Developed new referral and loyalty programs as a perpetual growth engine, architected site, drove performance marketing, and CRM.

- Accountable for Global strategy and execution for DTC and retailer.com across 80+ countries.- Responsible for a multi-million dollar P&L and driving over $30M in business for the brand. Exceeded monthly sales goals and increased revenue +48% YOY in 2017.- Grew branded organic traffic +60% through site optimizations, affiliate partnerships and SEO.

- Develop overarching strategy and budget, informing the day-to-day Online / eCommerce operations o Exceeded monthly sales goals and increased revenue over 500% in 2014; delivered a +68% increase in 2015; delivered a +54% increase in 2016.- Responsible for driving performance marketing, site experience, CRM, owning promotional /marketing / sampling /.

US

• Intelligent Beauty, leading the industry as the original brand incubator equipped with a dedicated in-house interactive advertising agency.
• Manage testing pipeline, analytical reporting, and optimization across 25+ sources of direct traffic
• Responsible for creating cohesiveness cross-functionally and managing design, copy, development,integration, QA & optimization for all online assets, including the DTC redesign.

Van Nuys, CA, US

- Develop digital business strategy, execute day-to-day digital business for olehenriksen.com (eCommerce, budget, promotion planning, customer experience, acquisition, engagement & retention- Exceeded monthly sales goals and increased 2012 annual revenue by 65% over 2011- Create e-mail marketing strategy: testing, targeting, content, triggers and timing.

• Branding, creating and designing PureLight LED logo, business cards, Website and Wordpress Blog.
• Assisted in conducting competitive brand research and brand conversation development.
• Created, researched and maintained social media accounts such as Facebook, Twitter, Flickr, and Wordpress.
• Promoted brand via online social media as well as in-person networking (created blog partnerships).
• Represented company at Opportunity Green 2009, a leading conference in the green industry.
• Coordinated team meetings to maintain cohesion between Web Development team and Marketing team.

Managed content for multiple websites including personal blog, Twitter, Facebook, MySpace, etc.Assisted in creating and maintaining independent music artist's public image and brand.Assisted in philanthropic event planning including obtaining corporate sponsorship. Researched appropriate event sponsors and created presentations targeting a Fortune 500.

Los Angeles, California, US

Created and coordinated social and recreational events as well as community building activities.Planned and executed annual fundraising event with over 500 people in attendance.Organized and managed all aspects of silent auction.Managed PR/Publicity including designing and distributing weekly e-newsletter to 900+ people.Organized committee meetings and.

Created a young women's group, which provided a safe, pluralistic, and relaxing environment for members of the community.Responsible for all aspects PR and marketing.Maintained membership and recruitment.Created a mentor program for young women in the community.Organized and marketed all community events for the organization.

Assisted with research on social networks, online communication, and online communities.Conducted literature reviews on computer-mediated communication.Completed research project on the difference between face-to-face and online communicationDemonstrated ability to improvise, improve procedures, and meet demanding deadlines. Assisted in developing survey.

Founded organization, secured funding for directorship position, and co-wrote budget.Programmed, marketed and coordinated all events, organized fundraising and membership drives, and publicity. Wrote, presented, and awarded $7,000 program grant for the Moorpark College Hillel from LA Jewish Federation. Awarded a full scholarship to the Spitzer Forum on.

Ba, Communication, Marketing And Communication

Communication