Jennifer Salas Email & Phone Number

Albuquerque, New Mexico, United States

Albuquerque, New Mexico, United States

Graphic designer for the New Mexico State Lottery working with the Marketing team and the Deputy Director of social media to create and produce graphics in diverse formats for the promotion of the New Mexico Lottery, its products, and services.• Creating and producing graphics for use in various formats, including point-of-sale materials, digital and social media (website sliders, icons, social media posts, homepage takeover, super billboards, PFC, digital outdoor ads, Road Runner Express Digital Billboard), publications, and promotional freebies.• Developing animations for Player Advertising Display (PAD) Spots by using storyboards and After Effects on current scratchers and promotions, including Holiday E-Car animation. • Designing promotional signage and providing any additional accessories needed for retailers and sales representatives such as indoor/outdoor posters, gas station signages, register, point of sales (POS) materials. • Packing and mailing signage to sales reps in outer counties, created in-house, other responsibilities include trimming and mounting materials such as Car Vinyl, Banner Vinyl, Glossy Vinyl, and Matt Vinyl.• Attending press proofs to review and approve samples, ensuring adherence to required specifications. • Assisting other Lottery departments with design requests, including posters, drawbox labels, A-frame signage, and entry forms.• Creating diverse multimedia content for print and digital platforms, encompassing video production, photography, digital graphics, and web design.• Responsible for photographing and documenting winners’ stories for quick draw, instant tickets, and Powerball for social media presence.• Supporting special events and promotions, including traveling to studio locations to assist in the setup of studio backgrounds, props, additional accessories, capturing photos and videos of the event and its participants, and assisting in uninstalling backgrounds and props.

El Paso, Texas, United States

Lead Graphic Designer for Hospitality Mints sister company, specializing in creating and updating mint packaging for a diverse range of businesses internationally. Collaborating with the marketing team for production and business lines in the art department. Utilizing graphic design software expertise to produce and manipulate graphics for promotion, advertising, packaging, printing, and trade shows. • Designed and created graphic art for new and existing customers, overseeing color selection, text, layout and created renderings for proposed items’ customer approval. Managed updates to artworkfiles for current clients.• Collaborated under the direction of the Vice President of Marketing and Marketing Services Manager, engaging with all management levels to implement and execute branding, creative designs,and advertisement. • Applied advertising and creative design trends to develop of graphics for packaging prototypes (Pancake Mix, Brownie Mix, Major holiday mints) by selecting and enhancing graphics, clip art, and stock photography using adobe programs (Photoshop, Illustrator, Coral), considering targeted audiences.• Generated and updated flexographic plates for production, incorporating graphics for product illustrations and customer logos.• Reviewed creative designs for errors and collaborate with management to make recommended changes before finalizing for production.• Created advertising and promotional materials (Point of sales, flyers, sell sheets) based on sales representative’s specifications.

Graphic Designer in the Creative Department, specialized in developing intricate visuals for diverse communication channels, production, and media across businesses in the El Paso area. Collaborated seamlessly with management and staff at all levels on special projects, including social media design, print/production work, and advertisements. Proficiently utilized a combination of computer software and conventional tools to deliver compelling and impactful creative designs.• Applied well-planned creative content across displays, signage, websites, and social media using programs such as Adobe Photoshop, Illustrator, InDesign, Lightroom, and Bridge.• Set quality standards and procedures, overseeing projects from initiation to completion while coordinating workflow with team members.• Estimated project timelines, budget, choose appropriate work methods, and establish priorities and production schedules.• Communicated regularly with management and staff, providing updates on project progress and addressing deviations.• Collaborated with all levels of management, staff, and clients to understand, define, and establish objectives for creative design specifications.• Responsible for initial customer contact and consultation along with follow up meetings to determine scope of projects and completion.• Created mock-ups and catalog turnaround for client viewing.• Prepared print-ready artwork for promotional items, screen printing, and embroidery jobs.• Communicated with factories on artwork files, product imprint areas, and confirmation of final product mock-ups. • Organized and executed a new form template system, improving functionality.• Designed digital and printed materials, including flyers, brochures, and event materials.• Created various print and digital materials for flyers, catalogs, promotional items, and social media(FB/IG) graphics for paid digital advertising, and emails.

El Paso, Texas

Contributed to sales operations within the shoe department, where I undertook cross-training responsibilities as a cashier, sales clerk, stock clerk, and merchandiser receiver. Took charge of maintaining the store's appearance and played a key role in training new associates.

El Paso, Texas

Graphic Designer at Palomino Tavern specializing in the creation and design of various materials. Collaborated closely with owner to define and develop the most suitable graphic design options aligned with project objectives.• Designed and created various print and digital materials, including flyers, menus, promotional items,advertising, and social media content, using Adobe Creative Suite (specifically Photoshop & Illustrator).• Planned concepts by studying provided information and materials, illustrating project artwork, and seeking approval.• Prioritized and efficiently manage time across multiple projects, consistently meeting deadlines.• Welcomed feedback and creative direction, showcasing adaptability to meet management demands.• Demonstrate strong organizational skills, ensuring preparedness of artwork files for future use by other designers.• Extensive experience in designing for social platforms such as Facebook and Instagram.• Proficient in Adobe Creative Suite, encompassing Photoshop, Illustrator, InDesign, After Effects, Bridge, and Lightroom.

El Paso, Texas

Graphic Designer at the Laboratory for Nanomaterials, Interfaces, and Confinement for Energy and the Environment (NICEE) at the University of Texas at El Paso. Collaborated with the Lead Senior Scientist and a team of physicists and engineers to comprehend the laboratory's purpose and seamlessly integrate it into logo, brand, and poster template designs.• Created a high-quality poster presentation template design and established comprehensive brand guidelines.• Demonstrated responsiveness to critique and design feedback, incorporating valuable input into projects.• Prepared and organized art files for future project utilization, ensuring efficient workflow for other team members.• Initiated communication with Lead Senior Scientist and his team, actively engaging in the design process.• Scheduled and attended meetings with Lead Senior Scientist and his team to gain a deeper understanding of project objectives.• Planned and executed design concepts based on information provided by the team.

El Paso, Texas

Worked in the set-up and installation of an exhibition. Responsible for opening and closing the gallery, delegating tasks, budget monitoring, estimating the cost of print material, preparing weekly meetings, purchasing supplies and collaborating on designing promotional advertisement. Programs used: Adobe Photoshop, Adobe Illustrator

El Paso, Texas

Worked with real-world clients to design advertisements and products in a classroom setting. Projects included designing promotional posters, postcards, T-shirts, and catalogs. Programs used: Adobe Illustrator, Adobe Photoshop, Adobe InDesign

El Paso, Texas

Maintained appearance of the dining room. Trained two new employees in regards to dining room maintenance and customer service. Greeted customers and advised them on current promotions