Jennifer Scilabro Email & Phone Number

Cleveland, Oh, Us

In my role as an Advisory Board Member at WeLevel, I provide strategic guidance on business development and growth initiatives to help the company scale effectively. I collaborate on scaling strategies to unlock new revenue streams for media companies, publishers, and agencies, and advise on the development of AI-powered marketing solutions to enhance product offerings and support revenue growth.

New York, Ny, Us

Pavilion is the world’s largest community for go-to-market leaders to connect, learn, and grow within B2B tech.

Avon, Oh, Us

Exit Fifteen is a sales consultancy including marketing, digital advertising, revenue operations, and media sales enablement. Leveraging 30+ years of experience, I have worked with companies to build sales teams, sales methodology, products, pricing and training strategies for digital media ad sales. I have developed marketing and sales talent, generating hundreds of millions of dollars in revenue directly and indirectly. I have also worked with brands, building internal communications strategy, lead generation, website redesigns and executed online and offline advertising campaigns, SEO, social media strategy, and sales leadership training. I'm currently consulting with and seeking engagements, advisory positions, or fractional roles with companies looking to accelerate revenue by transforming their sales operations with revenue ops planning and sales enablement.

Irving, Tx, Us

Promoted to a corporate leadership function under the Ad Sales Division in January of 2023, my charter was to build a company-wide Sales Enablement function and team to empower 4 disparate sales units of over 2000 sellers and managers bringing them into a single strategic company vision. This was accomplished by re-setting the common thread including a renewed value proposition supported by new onboarding, a content hub for information sharing, a platform for learning and development, and unique training and sales support. We generated hundreds of training content modules in the first year and led over 100 live instructor-led workshops. In addition, we build a foundation and execution plan for a CRM deployment, OTT/CTV product training, and digital sales training for leadership called STAR. The video training alone generated double-digit growth year-over-year, surpassing the quarterly pace by the first month.

New York, Us

I lead revenue development and sales enablement for the Local Digital Sales division including digital sales strategy, training, and sales activation. We support business development, ad product, and talent development for the country's largest local broadcast group, Nexstar Media Inc. With 199 TV Stations, and 1 legendary Radio Station in 116 DMA's, we identify repeatable success, remove friction, and empower sellers to do their best work supporting the growth of local businesses.

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I work with businesses to enable sales teams to quickly build efficiency, momentum, and growth leveraging modern sales approaches, tools and automation. Harvest ROI is a sales-focused HubSpot Diamond Solutions Partner and we specialize in sales process design, custom CRM implementations, Sales Hub, Marketing and Service Hub tool setups, as well as ongoing sales enablement in the form of sales strategy, coaching, and sales process optimization.

New York, Ny, Us

As a member of Advance Local's Corporate Revenue Strategy Team, my responsibilities included oversight for Sales Product, Market Development, and Sales Training to support ten large news publishers' Local Marketing Groups. My charge was to define and deploy strategies to improve sales performance and local revenue generation. Along with my team, I deployed an enterprise strategy to drive training engagement to improve sales skills, built and delivered new leadership training programs, enhanced sharing of best practices between markets, and improved profitability against a best-in-class ad product portfolio.Advance Local is one of the leading digital media and marketing companies, reaching more than 50 million people throughout the U.S., across multiple platforms. Advance Local’s ten media groups are the leading provider of news and information in their markets. Advance Local is part of Advance Publications, a diversified privately-held company that operates and invests in a broad range of media, communications and technology businesses globally including Condé Nast's Vogue, Vanity Fair, GQ, The New Yorker, and Wired; American City Business Journals, publisher of business journals in 40 cities; 1010data; and POP, a digital marketing agency. Advance also has a financial interest in Charter Communications, Discovery Communications, and Reddit.

Independence, Oh, Us

As a contract consultant and acting Vice President of Marketing, I was responsible for conceptualizing and implementing marketing strategy for a multi-division company including internal and external communications and PR, branding, customer acquisition and retention. I led initiatives for business development; market research and planning; strategic direction for promotion and advertising; coordination and training with a call center and sales; and the hiring, directing and mentoring day-to-day activities of the marketing staff of 10. In fifteen months, I accomplished the following:• Daily brand management including branded content and collateral. • Built out of Communications team, PR, and Crisis Management plan.• Improved online reputation, helping to generate an A rating with the BBB and drove reviews and response management with Zillow and Lending Tree.• Led redesign of the company website including adding deep content pages, improved SEO, and mobile-first navigation generating 200% growth in web traffic and referrals.• Developed social media strategy including content calendar, process, and daily posting guidelines growing all social platforms and driving engagement.• Rebuilt original Call Center sales training concepts, manual, scripting, and infographics.• Deployed digital advertising campaigns and communications strategy for customer acquisition, customer milestones, and retention. • Partnered and produced 2 Military Makeover television segments for Lifetime TV's Designing Spaces. • Created and deployed sales recruitment digital ads, video campaign and microsite generating the company's most successful candidate acquisition.• Partnered with CMO to implement new lead management strategy and software re-design.• Vetted, on-boarded and was liaison to partnerships with Hootsuite, an SEO company, and digital ad agency.• Implemented the company's First Time Homebuyer Seminar.

Chicago, Illinois, Us

As Vice President, Digital Sales for Tribune Broadcasting, my position expanded from my role with the acquired company, Local TV LLC. I led the digital sales strategy for the for 42 Broadcasting stations and Chicago's WGN Radio. Post merger, I mastered the art of prioritization, department restructure, culture change, centralizing process, partners, and product. I built the foundation for a new, combined team of results driven managers with customer focused thinking, new revenue streams, and strategic sales partnerships. The result, despite a challenging integration, was exceeding budget; representing 23% Gross Revenue Growth YOY in 2014. I led both National Direct and Local Digital sales efforts and laid the groundwork for Programmatic partnerships for 2015. Late 2014, my role changed to focus on leading specifically the Local Digital Sales division. In less than 7 months, I launched a fast growing Marketing Services unit, Native Advertising, Sponsored Content, and a proprietary Digital Training program that directly drove over $6MM in new business development as well as increased client retention. I also assisted in the due diligence efforts related to corporate M & A activity, as well as in annual re-transmission negotiation positioning strategies.

I've never had a job I've loved more, one that allows me to drive the 18-wheeler at 100 miles an hour on the side of a mountain. I worked with 16 large to small markets; 21 TV stations, 200 sales people, 16 General Sales Managers, Digital Sales Managers, News Directors, Creative Service Directors, a ridiculously talented executive team.... as well 50+ vendors/partners, and thousands of advertisers. I've driven strategy at all levels of the organization and had the rare opportunity of being immersed in all sides of the Broadcast Television and Digital Marketing business. I was involved in the highest level strategic initiatives while leading local and national digital sales. Over the course of 5 years, I've led or collaborated on a number of projects, both corporate and/or station driven: • Contract management and negotiation• CMS and Website re-design• App development• Ad Operations and Migrations (DFP)• Sales Strategy and Training• Social Media Strategy and Implementation• Digital Sweeps Marketing• Creative Design• Product Development and Roll-outs• Group and National Sales• Digital News Strategy• Distribution and Syndication of Content• Strategic Partnerships• Analytics Within any sales based business, you still have the normal stuff; schmoozing clients, kissing babies, cocktails, and eating either great 5 star food, or a Zone Bar. I loved to be in market, with my people, making Local TV LLC a formidable digital leader!! I have a lot of passion for this job, this business, and learning. I was truly fortunate to work with such "real", empowering people and their coveted advertising clients.

Montgomery, Al, Us

Creating sellable ideas to connect News, Marketing, and Sales became my mission for the Cleveland duopoly. "What if we" became my mantra. Working in Raycom's largest market offered some opportunity to help mentor/manage a group of 9 of the Raycom Station's Interactive Sales Managers. From planning the conferences, teaching classes, and co-managing revenue - it was a great ride.

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At WOIO and WUAB I managed a robust account list virtually from scratch. I became the idea seller and managed to influence clients into spending, and helped advertisers realize the fruits of the media dollar. At a time when Texas Walker Ranger was all you had to sell in prime, plus a #4 and #5 newscast, you became really good at unique promotions leveraging your good assets - offering clients things they couldn't buy elsewhere. Out of my desire to own the marketing conversation with my clients, find ways to integrate news and marketing into the sale, I ended up creating my own position with a promotion to the management team - Integrated Marketing Manager - where I spent the next 4 years working with all 16 sellers to create ideas for local clients, drive new business, and get national clients to give us hundreds of thousands of dollars annually for non-traditional programs.

In one year, I managed to start up an interactive division, company website, and be a firestarter for new business for the highly creative boutique agency. I was on the team conducting client reviews, strategy, and helped the already successful media department win business.My short stint here ended with a declined offer to move to Columbus from Cleveland - these were the days when "work from home" and travel was a new, not fully appreciated concept - dial up internet was just too slow! :-)

Seattle, Wa, Us