Jenn Silver Email & Phone Number

King City, On, Ca

King City, On, Ca

Toronto, Ontario, Canada

• Develop, manage and oversee all creative development and provide direction for all projects, ensuring that designs meet client objectives and are executed within1M budget on time.• Collaborate and conducted brainstorming sessions with cross-functional teams, including copywriters, product development, marketing, and sales teams to create compelling and effective packaging for the global markets.• Lead, mentored and evaluated performance to a team of 10+ designers ensuring creative is consistent with the brand identity, including commercials, packaging, online ads and photography.• Nominated to champion teaching sessions to OCAD students, young entrepreneurs and up and coming innovators, providing feedback and guidance on their design concepts and innovation.• Stay up-to-date on industry trends and best practices, integrating new ideas into creative strategies and executions that cover a wide range of mediums.• Worked closely with copywriters, photographers, and illustrators to produce engaging and effective designs, branding, briefs and corporate style guides.• Built and spearheaded a progress dashboard system to monitor projects, timelines and deliverables to keep company approvals on schedule.• Lead 2 successful re-brands, that not only proved to increase sales and shopability, but also won Toy Of The Year and Housekeeping Awards making them evergreen items.• Provided creative direction for over 100+ projects with 100% on time deliverables.• Led the charge on 2 sustainability teams introducing new sustainable packaging materials, reducing the company’s usage by 25%, and ensuring less environmental impact and improve perception

Mississauga, Ontario, Canada

• Overseeing the creative for all items in the Presidents Choice Portfolio, making sure the work is of the highest standards and on brand.• Instrumental role in concepting, designing and executing the PC Diaper Line, and Plant Based Vegan Line.• Networking with industry professionals and attend industry events that help me maintain great relationships and gain visibility within my field.• Possessed excellent leadership, communication, and problem-solving skills, as well as the ability to think strategically and creatively. • Helped drive business growth and enhance brand reputation through the power of creativity and design.• Directed photoshoots to produce engaging and visually appealing food imagery.Successfully managed the design process for major product launches, resulting in company wide recognition for its innovative concepts.• Worked closely with copywriters, photographers, and illustrators to produce engaging and effective branding, imagery, digital concepts and communication for all creative.• Lead, conceptualized, and art directed all photoshoots pertaining to my brands, assuring all regulatory requirements, visual identity and messaging were consistent with Loblaw standards.

Richmond Hill, Ontario, Canada

• Solved complex issues with artistic solutions to execute creative,photoshoots, marketing and product development.• Package design for As Seen On TV products and internationalmarkets, signage and marketing support material.• Responsible for engaging consumers and marketing team, andconducting research in order to develop innovative materials,techniques and to enhance packaging process.• Leader and manager of Design Department, with responsibilities including; training junior-level graphic designers, conductingperformance evaluations, department planning and budgetingand overall team support and guidance.• Implemented quality control procedures to ensure thoroughreview of creative output and project process.• Lead initiative to streamlining design process by reducingredundant work and implementing in-house printing, whichresulted in faster time delivery, and increased profitability.Repositioned entire sports line with fresh new look that proved moreappealing to consumers and retail buyers.Placed 25 products in store within 2 yearsIncreased work flow by 10% and lowered outsourcing costs by 15%Initiated plans and strategies for implementing Social Media into business.

Toronto, Canada Area

Graphic Design Manager at Northern Response International, Ltd. Responsible for creating compelling Retail Packaging, Marketing Strategies, and Brand Development for sports and fitness, health and wellness, housewares and beauty lines. Confers with marketing, management, and other departments to determine packaging requirements for product markets.Responsible for engaging consumers and team, conducting research for developing innovative materials, methods and strategy techniques, enhance packaging process, product performance and overall company identity for local and international markets. Solved complex issues with artistic solutions to execute creative, photoshoots, marketing and product development.Manager of Design Department, responsible for training junior designers, conducting performance evaluations, department planning, team guidance, and propose trend directions.Lead initiative to streamlining design process by reducing redundant work and implementing in-house printing, which resulted in faster time delivery, and increased profitability.

Toronto, Ontario, Canada

• Designed and created marketing materials and collateral• Worked with marketing team to develop visual solutions that communicate brand message and enhanced customer experience• Designed marketing materials such as flyers, posters, brochures, and digital ads• Developed creative concepts for marketing campaigns and promotions and won the award for designing the entire corporate identity for all collateral and in store merchandising• Ensured all creative deliverables align with brand guidelines and messaging• Worked with printers and vendors to ensure final products meet quality standards• Managed multiple projects and met all deadlines, while staying with in budgetsDesign and launched a fresh and modern corporate brand and identity across the Longo’s organization. Won competition for re-branding Longo’s Rewards Cards resulting in complete modernization in all marketing material.

Lead a creative team in the development of compelling retail flyers, books, brochures, ads, email marketing campaigns, store displays, packaging, product development and promotional campaigns.Extensive packaging and product development training on various international brands.Overseer of the artistic design of advertisements and print materials, as well as, fully responsible for keeping the integrity and quality of the finished product, maintaining the budgets and reaching milestones.Nurtured client relationships by ensuring brand satisfaction, and lead project and vendor management activities. Improved workflow by decreasing outsourcing, restructuring production flow and hiring talented staff.Supervised the production and workflow of technicians and design team ensuring company integrity is maintained.Conducted competitive testing, researched trends, and created briefs and presentations for all teams

Freelance

If you are looking for innovative designs with appeal and originality, then you've come to the right place. Our team prides itself on successfully helping you reach your design goals by providing you with high quality work that will resonate in the minds of your customers.Our services include: graphic design, web design, marketing initiatives and branding, video, photography and more.

Honours Bfa, Fine Arts/Graphic Design

Certificate Of Design, Design And Visual Communications, General

Design Certificate, Graphic Design