Jennifer Kovach Email & Phone Number

Brea, California, US

Brea, California, US

• OXiGEN was a start-up CPG company that ceased operations. With only 10 employees, I oversaw many different areas of business that overlapped at times.
• Conducted a rebrand and managed end-to-end product marketing that won Walmart and NYC transit convenience stores as a result.
• Developed ABM programs inclusive of trade programs, contests, advertising, digital, events, PR, retail displays, in-store marketing, branded assets, sponsorships, and trade shows.
• Partnered with elite organizations (FC Bayern), non-profits (The Heroes Project), and investors (Kathy Ireland and Charlie Hunnam).
• Oversaw website and e-commerce development for an 84% increase in pageviews YOY and 60% increase in purchases the second year.
• Increased social reach by 74% YOY and engagement by an average of 45% MOM dependent on seasonality primarily through account collaborations and influencers.

• Managed all consumer-facing events (tradeshows, demos, cause marketing events, partnered events, etc.) inclusive of development, budgeting, show promotions, logistics, and attending.
• Partnered with Night Nation Run and increased in-store sales 32%.
• Compared YOY metrics to reduce events with minimal ROI and reduced costs 29%.

• Managed contracts, onboarding, and trade promotion calendar for 100+ distributors and accounts.
• Analyzed and reported on data from IRI, national distributors, brokers, and accounts.
• Supported all client relations.

Brea, CA, US

• Managed direct mail campaign in multi-markets for top national $5M-$1MM accounts (Dominos, Discount Tires, Spectrum, etc.).
• Increased average customer spend and distribution 25%+ through PRIZM and MRI data indexed against customer base.

Brea, CA, US

• Managed ad layout, copy, and distribution for SMB accounts.