Madison Clark Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

- Led the demand generation team, fostering a collaborative environment focused on creating and executing effective strategies.- Implemented intelligent measurement practices to assess outcomes, proactively adjusting efforts for optimal results.- Established and maintained marketing relationships with key Original Equipment Manufacturers (OEMs).- Ensured seamless coordination, collaboration, and optimal utilization of Marketing Development Funds (MDF), reporting outcomes to stakeholders.- Worked closely with marketing operations to gather KPIs and metrics, ensuring accurate reflection of business outcomes from marketing efforts.- Collaborated with sales teams to facilitate the coordinated rollout of various marketing campaigns and initiatives, incorporating effective sales enablement strategies.- Owned and managed marketing automation tools, including Pardot, ZoomInfo, and LeadLander.- Implemented efficient processes for utilizing these tools to enhance marketing outcomes and streamline workflows.- Worked in tandem with sales and product marketing teams to deliver compelling trade shows and events.- Successfully executed events under budget constraints, demonstrating cost-effective event management practices.- Provided coaching and ongoing development for direct reports and other members of the demand generation team.- Conducted training and onboarding sessions for new hires, ensuring a smooth integration into the demand generation team.

Los Angeles Metropolitan Area

Greater Los Angeles Area

- Managed eBay Store- Created an online promotion strategy- Managed external lead generation product listing services- Created reports and dashboards to track lead generation, conversion rates, opportunities, and overall ROI of Marketing Efforts- Developed Engagement Studios in Pardot: progressive profile New Leads and Re-Engage Dormant Customers- Worked closely with Marketing Operations to implement new processes around Salesforce.com and Pardot

West Hills, California

- Developed targeted demand generation campaigns to generate SQLs - Created various Engagement Studios in Pardot to nurture new prospects, re-engage dormant customers, and clean data - Built Salesforce Reports and Dashboards to track campaign performance - Made website enhancements to help increase SEO- Worked with multiple external publications for lead generation and awareness

London, United Kingdom

Summer Marketing Internship- Collaborated with Marketing team to develop and execute Digital Marketing campaigns across different European markets with various languages- Managed and modified customer profile data on the corporate CRM system (Pardot) - Integrated product content (over 100,000 different product solutions) into a new website architecture

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Cameron Executive Network, Surfrider's Organization, Photography Club

Education record